Brands: Page 5

  • Pictured is a man in a suit
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    Courtesy of Westgate Resorts
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    Westgate Resorts names new COO

    Longtime executive Jared Saft played a key role in the addition of VI Resorts and Westgate’s strategic partnership with Choice Hotels.

    By • March 2, 2026
  • Marriott added Sonder's portfolio of more than 9,000 rooms to its system in 2024.
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    Courtesy of Sonder
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    Prism secures 10 Sonder properties for US debut of Belvilla

    The former Sonder properties will convert under upscale European apart-hotel brand Belvilla amid its “deliberate and selective” U.S. expansion.

    By • March 2, 2026
  • A headshot of Paul Eckert.
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    Courtesy of Trailborn
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    Trailborn Hotels & Resorts taps chief operations officer amid expansion

    Paul Eckert joins the outdoor hospitality brand, which entered into a partnership with Marriott in 2024, as it plans for openings in Wyoming and California.

    By • Feb. 26, 2026
  • Landscape shot with trees in the foreground and a downtown skyline in the background
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    Getty Images
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    W Atlanta Downtown will convert to JW Marriott

    The renovated and rebranded luxury hotel will open this spring, with wellness and culinary focused guest rooms and amenities.

    By • Feb. 26, 2026
  • voco Times Square – Broadway in New York City
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    Permission granted by IHG
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    Voco Times Square - Broadway opens as brand’s largest property in the Americas

    The IHG hotel is one of the final new-build projects in the Manhattan neighborhood, featuring a large rooftop with unobstructed skyline views.

    By • Feb. 25, 2026
  • Silhouettes of people walking through an airport terminal.
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    Drew Angerer via Getty Images
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    Hotel CEOs tout 2026 growth despite persistent challenges in Q4

    Hospitality companies posted widespread U.S. RevPAR declines again in the fourth quarter, but a new year spells new hope, particularly on the development and technology fronts.

    By • Feb. 24, 2026
  • An exterior image of The Ritz-Carlton New York, Central Park
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    Courtesy of Gencom
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    Gencom’s NYC Ritz-Carlton buy signals bold 2026 strategy

    Chief Investment Officer Alessandro Colantonio shares the allure behind New York City and other key markets where the firm is eyeing branded luxury opportunities.

    By • Feb. 23, 2026
  • Rendering of the hotel's new lobby
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    Permission granted by Sitio El Tropicano
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    Legacy property in South Texas set to transform into ‘urban oasis’

    El Tropicano, the first hotel to open along San Antonio’s River Walk, will be reborn as a modernist retreat with dining concepts, a spa and the city’s largest pool deck.

    By • Updated Feb. 20, 2026
  • The glass exterior of the Anaheim Convention Center features blue signage denoting Wyndham's 2023 Global Conference.
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    Courtesy of Wyndham Hotels & Resorts
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    Wyndham CEO optimistic about future development despite RevPAR woes

    During a Thursday earnings call, Wyndham executives touted “strong conversion activity” amid a significant decline in U.S. RevPAR in Q4 2025. 

    By • Feb. 19, 2026
  • Choice Hotels International headquarters at the Pike & Rose development in North Bethesda, Maryland.
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    Courtesy of Choice Hotels International
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    Global markets ‘key’ to Choice Hotels’ growth as US RevPAR down in Q4

    Dampened domestic travel demand could get a boost from anticipated tax relief for middle-income families as well as major events in 2026, per CEO Pacious.

    By • Feb. 19, 2026
  • An IHG Hotels and Resorts-branded robe
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    Jesse Grant via Getty Images
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    IHG builds on conversion momentum in Q4 with collection brand launch

    The new upscale Noted Collection “fills a key space” in IHG’s brand ladder, as the company eyes strong net unit growth in 2026, CEO Elie Maalouf said.

    By • Feb. 18, 2026
  • algorithmic pricing, Cendyn, Caesars, DOJ
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    Getty Images
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    Caesars joins MGM, Wynn in posting Q4 Vegas dip

    Despite recent net revenue declines in the market, CEO Tom Reeg enters 2026 with optimism, saying “the allure of Las Vegas has not changed.”

    By • Feb. 18, 2026
  • The Hyatt Regency Washington on Capitol Hill is seen on August 21, 2024 in Washington, DC.
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    Anna Rose Layden via Getty Images
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    Hyatt executive chair Thomas Pritzker exits citing Epstein association

    The longtime board chairman will retire and not seek reelection after being named in court documents pertaining to the late Jeffrey Epstein’s sex crimes.

    By • Feb. 17, 2026
  • A rendering of Andaz Heber Valley
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    Courtesy of Hyatt
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    Hyatt’s lifestyle Andaz brand enters first mountain destination

    With the Andaz Heber Valley hotel and residences, the company expands its newly formed Lifestyle Group portfolio as well as its footprint in Utah’s ski country. 

    By • Feb. 17, 2026
  • a gray building with signage that reads Marriott
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    Joe Raedle via Getty Images
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    Marriott ‘actively investing’ in AI, reports progress on system migration

    The company is working to overhaul three core tech systems, rolling out the updates to “a meaningful number” of hotels in 2026.

    By Roberto Torres • Feb. 17, 2026
  • An exterior image of a hotel
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    Ethan Miller via Getty Images
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    Wynn Resorts posts Q4 Vegas declines, points to brighter 2026

    Casino volumes and RevPAR are holding up well to start the year, and a solid group and convention calendar is promising, CEO Craig Billings said during an earnings call.

    By • Feb. 13, 2026
  • The lobby of the hotel features a golden clock.
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    Courtesy of Hilton
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    Waldorf Astoria New York could sell: WSJ

    After reopening just months ago, the historic Manhattan hotel could soon hit the market for more than $1 billion, per other reports. 

    By • Feb. 12, 2026
  • An exterior rendering of a Hyatt Select hotel.
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    Courtesy of Hyatt
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    Asset-light strategy to fuel Hyatt’s growth in 2026

    The company’s fourth-quarter results “exceeded expectations,” CFO Joan Bottarini said on an earnings call, with RevPAR and net rooms gains also anticipated in the year ahead.

    By • Feb. 12, 2026
  • The exterior of a hotel shows a Hilton logo.
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    Getty Images
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    Conversions remain ‘integral’ to Hilton, as CEO touts new brands

    Chris Nassetta said during an earnings call that 2025 was the “biggest year of organic openings,” also hinting at the imminent launch of Undergraduate and an upcoming student-housing concept. 

    By • Feb. 12, 2026
  • The Venetian Resort will undergo a $1.5 billion renovation.
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    Courtesy of The Venetian Resort
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    Opinion

    How to build hotel F&B strategies that maximize traffic and profitability

    Bringing a sense of character, careful layouts and smart staffing to food and beverage operations can help drive hotel profitability, writes the founder of a hospitality architecture and design firm.

    By Alexis Readinger • Feb. 12, 2026
  • A wide-angle view of a large hotel building with a modern, rectangular design features rows of evenly spaced windows, a white and beige exterior, and the Marriott logo located at the top of the building's roof edge.
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    Alamy
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    Marriott added more than 40 million loyalty members in 2025

    The hotel company has fueled its loyalty program through partnerships with companies like Uber and Starbucks, CEO Anthony Capuano said.

    By Bryan Wassel • Feb. 11, 2026
  • Black-and-white photo of Hotel Baxter in Bozeman, Montan
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    Permission granted by Noble House
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    Iconic property in Bozeman, Montana, to be restored as boutique hotel

    Noble House and Breakwater are teaming up to restore the historic Baxter Hotel to its former glory as a 32-room luxury hotel, complete with a wellness center and cold plunge tub. 

    By • Feb. 11, 2026
  • A rendering of The Nashville Edition
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    Courtesy of INC Architecture & Design
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    Marriott’s Edition brand to fill ‘clear gap’ in Nashville hospitality

    The Nashville Edition hotel and residential development in Tennessee will proceed after investment group Tidal Real Estate Partners secured $371.5 million in financing.

    By • Feb. 11, 2026
  • Exterior of building with Marriott logo
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    Brandon Bell via Getty Images
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    Marriott posts RevPAR, development gains in Q4 2025

    The company anticipates solid portfolio growth in 2026 driven by a growing luxury pipeline and momentum in conversions, C-suite executives shared during an earnings call.

    By • Feb. 10, 2026
  • Pictured is The Anthem Hotel, in front of the Intuit Dome in Los Angeles.
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    Courtesy of Anthem Hotel
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    Hilton capitalizes on LA sports scene with opening of The Anthem Hotel

    Steps away from SoFi Stadium, The Anthem is a part of Hilton’s growing Tapestry Collection and marks the first lifestyle hotel to open in the bustling neighborhood.

    By • Feb. 9, 2026