Hyatt Regency Denver at Colorado Convention Center completes $70M renovation

The 14-month project brings modernized guest rooms, redesigned bathrooms and a new event space, creating something that feels “distinctly Denver.”

By Noor Adatia • April 17, 2026

Hilton unveils first properties under new Apartment Collection brand

The Placemakr properties in Salt Lake City and Atlanta are now open for booking under the Hilton brand, as the apart-hotel sector gains traction.

By Noor Adatia • Updated April 17, 2026

Sports Illustrated Resorts expands to Louisiana college town

Developers will convert a Hilton hotel in Baton Rouge under the lifestyle brand amid Sports Illustrated Resorts’ expansion into premier sports-driven college and university markets.

By Jenna Graber • April 17, 2026

Travel and tourism contributed $11.6T to global economy in 2025: WTTC

The sector significantly outpaced global economic growth, but results were uneven across regions, “reflecting continued challenges in international visitor recovery,” particularly in North America.

By Jenna Graber • April 16, 2026

Marriott Bonvoy, Visa team up on FIFA World Cup loyalty campaign

As sports tourism surges, the pair offers exclusive access to matches and other experiential rewards to Marriott loyalty members with Visa cards.

By Jenna Graber • April 15, 2026

BWH Hotels bets on billion-dollar glamping market with new luxury brand

WorldHotels Backdrop, a collection of glamping retreats and outdoor escapes, debuts as travelers increasingly seek “intentional ways to reconnect with nature.”

By Noor Adatia • April 15, 2026

The future of loyalty is personalized, not universal, perks

AI will enable loyalty personalization on a massive scale by helping brands dig through behavioral data and other relevant information for targeted offers, Gartner predicts.

By Bryan Wassel • April 10, 2026

The early signals hotels are missing in vacation rental demand

For major global events like the FIFA World Cup, short-term rental data can often show how demand is forming well before it is fully visible in hotel bookings, writes one Key Data VP.

By Melanie Brown • April 9, 2026

My Place Hotels opens second Arkansas property, targeting ‘high-demand’ markets

The 63-key My Place Hotel — Jonesboro, AR, brings the extended stay brand to an area “defined by steady business, healthcare and long‑term travel demand.”

By Noor Adatia • April 8, 2026

Hotel Association of New York City launches ‘Save NYC Hotels’ ad campaign ahead of World Cup

The campaign spotlights the need for New York hotels to capture the event’s full economic potential as the hospitality market contends with low demand and geopolitical headwinds.

By Noor Adatia • April 6, 2026

Easter hotel bookings show ‘robust recovery,’ renewed traveler confidence: SiteMinder

U.S. hotel bookings are up nearly 17% compared to last Easter weekend, indicating consumers are still prioritizing travel despite uncertain global conditions, per a new report.

By Noor Adatia • April 3, 2026

Trailborn Hotels & Resorts to debut first West Coast property this summer

The 44-room Hill House at Trailborn Mendocino is one of two properties coming to Northern California as the outdoors-focused brand expands nationally.

By Noor Adatia • March 31, 2026

Booking.com points to human support as its ‘differentiator’

The online travel agency is using AI to route customers to the best channel on first contact and to contextualize customers’ inquiries for service representatives.

By Kristen Doerer • March 27, 2026

US hotels won’t see ‘guaranteed surge’ from FIFA World Cup: report

Early booking trends indicate that hotels are seeing lower-than-expected demand, with some hotels opening previously reserved booking blocks to general travelers, according to OysterLink.

By Lara Ewen • March 26, 2026

Hotel guests prioritize trust, loyalty rewards over cost

Value is increasingly determined by more than just cost, as travelers prioritize dependable stays and tangible loyalty recognition, according to a new Choice Hotels survey.

By Jenna Graber • March 26, 2026

Can increased AI investment in 2026 give hoteliers a competitive edge?

Hospitality IT decision-makers say artificial intelligence adoption could impact guest communications, hotel discoverability and direct bookings, per a report.

By Jenna Graber • March 23, 2026

Auberge Collection bets on après ski with ultra-luxury Colorado resort

The Stockman will bring a hotel and residences, along with a spa and three culinary venues, to Steamboat Springs, as the hospitality brand expands its alpine footprint.

By Jenna Graber • March 23, 2026

Marriott grows luxury portfolio with Hawaii St. Regis conversion

The Resort at Kapalua Bay on Maui will join the brand as Marriott, along with competitors, targets high-end consumers in the top leisure destination.

By Jenna Graber • March 17, 2026

Marriott Bonvoy’s March Madness ads show key role hotels play in pregame rituals

Along with ads spotlighting partnerships with the NCAA and U.S. Soccer Federation, the chain is launching a limited podcast tied to March Madness.

By Peter Adams • Updated March 12, 2026

Hilton launches generative AI agent to help customers plan trips

Users of the beta AI concierge can ask such questions as, “Where can I stay during peak cherry blossom season?”

By Kristen Doerer • March 10, 2026

How hyper-personalization can elevate the hotel guest experience

As technology transforms hospitality, one thing is clear: Data-driven personalization is no longer optional, writes Saurabh Goel, VP at Astound Digital.

By Saurabh Goel • March 9, 2026

AutoCamp Asheville opens as outdoor hospitality competition heats up

Located near Great Smoky Mountains National Park, the North Carolina property joins Hilton’s reservation system as it targets growth in boutique outdoor lodging. 

By Jenna Graber • March 9, 2026

Exit Interview: Marriott CFO Leeny Oberg reflects on decades-long career

In a one-on-one interview, Oberg shares lessons learned, the impacts of technology on travel and Marriott’s growth prospects as she passes the baton.

By Jenna Graber • March 5, 2026

Las Vegas hotels launch exchange rate promotion to entice Canadian travelers

The “At Par” campaign, which aims to boost trips from Canada by providing US$1 for every CA$1 spent, drew more than 15,000 visitors and 2,700 bookings in its first month.

By Noor Adatia • March 4, 2026

Outrigger exec talks Hawaii hospitality recovery, 2026 growth strategy

Despite taking a “strong one-two punch” from COVID and the Maui wildfires, Hawaii remains a strategic priority for Outrigger, which is reinvesting millions across the islands, Chief Commercial Officer Sean Dee shares.

By Jenna Graber • March 3, 2026