Consumer Trends


  • The exterior of the Fiserv Forum.
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    Daniel Boczarski via Getty Images
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    How political party conventions are impacting hotel rates in Chicago, Milwaukee

    Research from hospitality data provider Lighthouse shows the Republican and Democratic National Conventions are having “vastly different” effects on the cities’ respective hotel markets.

    By May 23, 2024
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    onurdongel via Getty Images
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    Hotels to see ‘marginal’ performance gains despite economic woes: PwC

    Hotel occupancy, ADR and RevPAR will rise this year and into 2025 even as “economic uncertainty and geopolitical tensions” continue, the professional services company forecasts.

    By May 23, 2024
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    jacoblund via Getty Images
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    US hotel RevPAR to grow 3% for remainder of 2024: CBRE

    Despite a “weaker than expected” first quarter, CBRE analysts forecast an uptick in international visitors, election-related events and muted supply growth will drive RevPAR results.

    By May 21, 2024
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    Mario Tama via Getty Images
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    The summer 2024 travel trends that will impact hotels

    Americans hitting the road this summer will have different demographics, budgets and reasons for travel — and more of them are opting for alternative lodging.

    By May 21, 2024
  • Pink and purple flowers hang from the ceiling in a hotel lobby.
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    Courtesy of Cris Molina for IHG Hotels & Resorts
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    IHG, Marriott launch ‘multisensory’ offerings for luxury and lifestyle guests

    The amenities debut as guests increasingly seek unique experiences and a greater connection to nature, particularly at lifestyle hotels.

    By May 17, 2024
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    Spencer Platt via Getty Images
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    The Gen Z traveler has landed: Here’s what the numbers say

    With 72% of millennials and 65% of Gen Zers planning to spend more on travel this year than 2023, brands need to connect at each step of the journey.

    By Sara Karlovitch • May 3, 2024
  • Solar eclipse draws travelers to hotels
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    Justin Sullivan via Getty Images
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    Total solar eclipse drives hotel RevPAR gains across US

    Hotels in larger urban areas along the path of totality from Texas to Maine saw higher performance boosts from the April 8 event, with Indianapolis seeing the greatest impact.

    By April 23, 2024
  • Female with luggage arriving at hotel with receptionist waiting for welcoming.
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    jacoblund via Getty Images
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    Customer satisfaction with lodging is back to pre-pandemic levels: report

    Hilton brands, in particular, came out on top in this year’s American Customer Satisfaction Index Travel Study.

    By April 23, 2024
  • The exterior of a Great Wolf Lodge property.
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    Courtesy of Great Wolf Lodge
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    Hilton Grand Vacations, Great Wolf Lodge partner on guest benefits

    Guests will be able to book Great Wolf Lodge stays with HGV club points, as the vacation ownership company courts experiential and family travelers.

    By April 18, 2024
  • A canvas tent on wooden stilts in a forest.
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    Courtesy of Under Canvas
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    Under Canvas expands to California as glamping market heats up

    The upscale outdoor hospitality company will open an 80-acre camp near Yosemite National Park in 2025.

    By April 12, 2024
  • The skyline of the city of St. Louis, Missouri on the banks of the Mississippi River.
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    Art Wager via Getty Images
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    St. Louis led US for year-over-year events volume growth in March

    The market saw 24.3% growth in events volume last month bolstered by sports and national association happenings, outpacing major cities like Las Vegas and Seattle, according to Knowland.

    By April 9, 2024
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    Prostock-Studio via Getty Images
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    Travel and tourism to make record global economic contribution in 2024

    The sector will contribute $11.1 trillion to the global economy this year, though the U.S. will lag behind other tourism markets, the World Travel & Tourism Council forecasted.

    By April 8, 2024
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    South_agency via Getty Images
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    Younger travelers, AI and sustainability to shape future of travel: Deloitte

    Hotels are already working to court eco-conscious travelers, but demographic shifts and the rise of AI-powered booking may lead the industry to rethink loyalty and personalization.

    By April 4, 2024
  • HKS was responsible for the design of the AutoCamp in Zion, Utah.
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    Permission granted by HKS
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    Hospitality experts talk ‘glamping’ trend impact on hotels

    Leaders from global design firm HKS shared what’s driving increased demand for outdoor-centric accommodations and what hotels need to know about the growing travel trend.

    By March 29, 2024
  • Child-centered lifestyle brand Hotel Bambinee launched.
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    Courtesy of Hotel Bambinee
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    Child-centered lifestyle brand Hotel Bambinee launches

    With amenities for kids and a modern, stylish design for adults, the new brand aims to “deliver an experience that celebrates families” — something other lifestyle hotels don’t typically prioritize.

    By March 27, 2024
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    simon2579 via Getty Images
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    US hotel RevPAR will grow 3% in 2024: CBRE

    The recovery of international travel, plus heightened group and meetings business, will fuel U.S. hotel performance, particularly in urban markets.

    By March 25, 2024
  • An open-air spa has a view of palm trees.
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    Courtesy of Hilton
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    Hilton debuts Sleep Retreats amid growing demand for wellness-focused travel

    The retreat series will launch at a Waldorf Astoria resort in Hawaii and could expand to other markets as sleep tourism gains popularity, Hilton said.

    By March 19, 2024
  • Solar eclipse draws travelers to hotels
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    Justin Sullivan via Getty Images
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    Hotel bookings out of this world ahead of total solar eclipse

    Increased bookings at hotels along the April eclipse’s path are forecasted to drive revenue and occupancy gains, particularly in large markets like Dallas.

    By March 18, 2024
  • A group of students walking on a college campus.
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    SolStock via Getty Images
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    Why college towns are attractive to hoteliers

    Hilton, which acquired Graduate Hotels, isn’t the only hotel group betting on college towns. Experts share the unique appeal — and challenges — of the markets.

    By March 15, 2024
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    VTT Studio via Getty Images
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    Leisure travel intent remains strong despite consumer spending concerns: Deloitte

    The financial services company found that consumers’ spending intentions have stayed solid for leisure travel, though travelers may make trade-offs to keep trips affordable.

    By Feb. 28, 2024
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    davit85 via Getty Images
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    Earnings

    Hotel trends that drove Q4 revenue, portfolio growth

    Despite a still-challenged lending environment and economic uncertainty, hotel operators focused on conversions and the booming midscale and luxury segments to fuel growth.

    By Feb. 26, 2024
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    Sean Pavone via Getty Images
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    After historic highs in 2023, NYC RevPAR will continue to grow: JLL

    The city’s hotels could gain up to $380 million in revenue this year following Local Law 18’s crackdown on short-term rentals.

    By Michele Laufik • Feb. 22, 2024
  • Las Vegas Skyline
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    f11photo via Getty Images
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    Las Vegas hotels see record-breaking ADR from Super Bowl LVIII: CoStar

    With hotel rates far higher than originally predicted, the city surpassed Miami’s 2020 record Super Bowl weekend ADR by 33%.

    By Feb. 20, 2024
  • Closeup of a hotel bed and nightstand with a lamp
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    Hohenhaus via Getty Images
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    Q4 hotel RevPAR declined by 1.9%: CBRE

    Demand for alternative lodging and outbound international travel contributed to the decline, though inbound travel is expected to boost hotel occupancies in 2024.

    By Michele Laufik • Feb. 20, 2024
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    Ziga Plahutar via Getty Images
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    Opinion

    4 ways hoteliers can optimize loyalty

    Hotel loyalty programs are not just a tool for customer retention — they are a strategic asset that can significantly contribute to RevPAR.

    By Mo Chaar • Feb. 12, 2024