Consumer Trends


  • A mixture of historic and newer buildings fill a downtown district, as people walk along the street.
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    Mario Tama / Staff via Getty Images
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    US hotels saw 11% RevPAR uptick in September, highest increase since 2023: CoStar

    Hotels benefited from healthy leisure demand, favorable calendar holiday shifts and a rebound in corporate group demand during the month, per an analyst.

    By • Nov. 12, 2026
  • A crowd of travelers in a busy airport.
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    Brandon Bell via Getty Images
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    International visitor spending to fall by $11B in 2026: forecast

    International inbound travelers are expected to spend 6.3% less this year compared to 2025, presenting a risk to tourist-serving businesses such as hotels, per the U.S. Travel Association.

    By • Nov. 11, 2026
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    Drew Angerer via Getty Images
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    Inside hotel companies’ widespread growth in Q3 2026

    Marriott, Hilton, Hyatt and more saw U.S. RevPAR up year over year in the quarter as travel demand improved. Companies also posted development, technology and loyalty gains.

    By • Nov. 10, 2026
  • A person walks through an airport with a Christmas tree in the foreground.
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    Leon Neal via Getty Images
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    2026 holiday travel preview: Trip goers stretch budgets, turn to tech

    Consumers overall are eager to travel despite rising costs, placing greater value on experiences over goods. Amid a K-shaped economy, though, there is still a tale of two travelers.

    By • Nov. 9, 2026
  • Choice Hotels International headquarters at the Pike & Rose development in North Bethesda, Maryland.
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    Courtesy of Choice Hotels International
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    Choice Hotels cites extended stay as ‘key growth driver’ in Q3

    The company saw U.S. RevPAR increase 3.8% YOY in the quarter, driven in part by infrastructure-related demand and other encouraging travel trends, CEO Dom Dragisich said.

    By • Nov. 2, 2026
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    Getty Images
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    Marriott saw strong RevPAR, development gains in Q3

    The quarterly results reflect “remarkably robust” travel demand this year, said CEO Anthony Capuano, who also touted momentum on the loyalty and technology fronts.

    By • Nov. 2, 2026
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    Courtesy of Sage Hospitality Group
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    Column

    Lodging Lowdown: Trailborn names new CFO, Wyndham Rewards expands with vacation rentals

    Plus, Sixth Street acquired the Four Seasons Scottsdale in Arizona from Braemar for $372 million, and Sage Hospitality Group is expanding in the Pacific Northwest.

    By • Oct. 30, 2026
  • Hotel in Times Square, New York
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    Courtesy of Hyatt
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    Hyatt brings StandardX brand to North America with NYC flagship hotel

    The StandardX Times Square, billed as the “irreverent younger sibling” to The Standard, will feature an observation deck, a rooftop pool and a “free-fall thrill ride” in the city’s Theater District. 

    By • Oct. 29, 2026
  • The exterior of a hotel shows a Hilton logo.
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    Getty Images
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    Hilton raises full-year RevPAR outlook after ‘strong’ Q3 results

    Systemwide RevPAR increased 5.8% year over year during the quarter, driven by strength in demand and “favorable macro trends,” CEO Chris Nassetta said.

    By • Oct. 27, 2026
  • A sign is posted in front of a Hilton hotel on July 23, 2025 in San Francisco, California.
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    Justin Sullivan via Getty Images
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    Hilton expects agentic AI to simplify the hotel customer experience

    The hotel is investing in its tech stack as it prepares for agentic AI to drive better customer experiences while reducing costs for the business, President and CEO Chris Nassetta said.

    By Bryan Wassel • Oct. 27, 2026
  • A geodome in nature
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    Courtesy of Travel + Leisure Co.
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    Travel + Leisure Co. expands Eddie Bauer Adventure Club to Texas Hill Country

    Located outside of Austin, the brand’s first “Outpost” property will feature geodomes, yurts and cabins, as travelers continue to crave nature-oriented experiences.

    By • Oct. 26, 2026
  • The glass exterior of the Anaheim Convention Center features blue signage denoting Wyndham's 2023 Global Conference.
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    Courtesy of Wyndham Hotels & Resorts
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    Wyndham posts Q3 US RevPAR gains amid ‘healthier’ demand trends

    The company also saw its global system size and development pipeline grow year over year in the third quarter, with continued momentum expected for the remainder of 2026.

    By • Oct. 22, 2026
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    Permission granted by Noor Adatia/Hotel Dive
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    Hotel execs share what’s top of mind at 2026’s Lodging Conference

    At the annual fall event, hotel leaders addressed challenges the industry is facing, development opportunities, how AI is changing the search landscape and more.

    By • Oct. 20, 2026
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    Permission granted by Noor Adatia/Hotel Dive
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    4 key takeaways from 2026’s Lodging Conference

    At the event, hotel executives discussed the state of the industry, how AI is changing distribution, and opportunities in the outdoors and luxury segments.

    By • Oct. 19, 2026
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    Courtesy of PM Hotel Group
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    Column

    Lodging Lowdown: Hotel Equities, Indigo Road Hospitality make leadership appointments

    Plus, PM Hotel Group expands its portfolio near Portland, Oregon, with three additional hotels.

    By • Oct. 15, 2026
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    Courtesy of Hilton
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    Travelers want flexibility, experiences over ‘perfection’: Hilton

    According to Hilton’s 2027 Trends Report, travelers are embracing “solo-ish” travel and prioritizing trips that help them reset and gain perspective.

    By • Oct. 12, 2026
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    Courtesy of IHG Hotels & Resorts
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    Q&A

    IHG Americas development chief talks deal market and the conversion ‘phenomenon’

    At the Lodging Conference, Hotel Dive sat down with Mark Sergot to discuss the potential for IHG’s Indigo, Garner and Ruby brands and where he sees white space in the market.

    By • Updated Oct. 12, 2026
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    Permission granted by Noor Adatia/Hotel Dive
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    Execs at Lodging Conference discuss hotel development opportunities

    Chief development officers from Wyndham, IHG, Choice and more shared the growth prospects behind conversions and extended stay amid an unfavorable backdrop for owners.

    By • Oct. 8, 2026
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    Courtesy of Hilton
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    The top hospitality conferences in 2027

    Industry professionals will have many opportunities to connect, discuss and learn at events focused on hotel technology, development, investment and more.

    By • Updated Nov. 10, 2026
  • A Harvest Hosts RV sits near a winery.
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    Courtesy of Choice Hotels International
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    Choice Hotels to acquire Harvest Hosts

    In a deal valued at approximately $130 million, Choice will acquire 100% of the RV membership company as it pursues growth in the rapidly expanding outdoor hospitality space.

    By • Sept. 30, 2026
  • Spa in a hotel
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    Permission granted by Rottet Studio
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    Opinion

    Wellness is no longer a hotel amenity. It’s the core product.

    The hotels pulling ahead are those building recovery and restoration into the stay itself, writes one corporate travel agency co-founder.

    By Luiz Moura • Sept. 29, 2026
  • A rendering of phone screens showing Accor's ALL Concierge.
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    Courtesy of Accor
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    Accor rolls out AI tool to assist guests across full travel journey

    The ALL Concierge is an “end-to-end conversational travel companion” that helps guests discover and book hotels and serves as a point of contact throughout their entire stay.

    By • Sept. 23, 2026
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    Permission granted by Mikkel Vang
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    Column

    Lodging Lowdown: Ritz-Carlton introduces luxury residences in Brooklyn, 1 Hotel Austin opens in Texas

    Plus, IHG Hotels & Resorts has partnered with EasyJet to offer travel benefits to small- and medium-sized businesses.

    By • Sept. 18, 2026
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    Courtesy of Loews Hotels & Co.
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    Column

    Lodging Lowdown: Aimbridge brings 3 historic hotels under management, PM Hotel Group names development SVP

    Plus, Loews Hotels has launched new fitness experiences across its portfolio that embrace the “unique character” of each destination.

    By • Sept. 11, 2026
  • An image of a hotel room at the SongTeller Hotel
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    Courtesy of Tennessee Tourism
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    Dolly Parton’s Nashville SongTeller Hotel to open later this month

    The SongTeller Hotel, dedicated to the life and legacy of the late country music star, is slated to open Sept. 29, featuring a 20,000-square-foot immersive museum.

    By • Sept. 10, 2026