Consumer Trends


  • Holiday Inn Express hotel with logo on front facade and several guest room windows.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    IHG posts H1 RevPAR gains due to ‘favorable macro backdrop’

    The hotel giant also touted record levels of development activity, opening nearly 200 hotels in the first half of 2026.

    By Aug. 11, 2026
  • World Cup bound soccer fans stream past signs up an escalator and stairs at Penn Station in New York City.
    Image attribution tooltip
    Adam Gray via Getty Images
    Image attribution tooltip

    CoStar, Tourism Economics ‘significantly’ boost US hotel outlook

    After hotels outperformed expectations in H1, due in part to the World Cup, the pair now projects higher RevPAR growth for full-year 2026 as well as 2027.

    By Aug. 7, 2026
  • A person uses their phone in front of a Booking.com sign.
    Image attribution tooltip
    Sean Gallup via Getty Images
    Image attribution tooltip

    Booking Holdings’ connected trip strategy boosts loyalty

    The parent company of Booking.com, Agoda and Priceline wants travelers to book multiple travel verticals with the company for the same trip.

    By Kristen Doerer • Aug. 5, 2026
  • Man speaking
    Image attribution tooltip
    Permission granted by TravelAI
    Image attribution tooltip
    Q&A

    Why an AI travel company thought the Sonder name was worth reviving

    TravelAI CEO John Lyotier said Sonder’s new website is designed to help travelers find a stay that feels familiar to the urban concept, which still holds “residual brand value” following Sonder’s bankruptcy.

    By Aug. 4, 2026
  • Exterior of the Foreside Inn hotel
    Image attribution tooltip
    Permission granted by Kevin Edge Photography
    Image attribution tooltip

    Hotel Tech-in: The boutique hotel in Maine operating without a front desk

    The hotel’s “remote concierge” concept helps eliminate overhead costs for smaller properties and provides 24/7 guest support remotely thanks to technology.

    By July 29, 2026
  • The exterior of a hotel shows a Hilton logo.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Hilton reported Q2 RevPAR gains, raises full-year forecast

    During an earnings call, CEO Chris Nassetta touted strengthening demand trends and highlighted a record number of signings that expanded Hilton’s development pipeline.

    By July 28, 2026
  • The glass exterior of the Anaheim Convention Center features blue signage denoting Wyndham's 2023 Global Conference.
    Image attribution tooltip
    Courtesy of Wyndham Hotels & Resorts
    Image attribution tooltip

    Wyndham posts Q2 domestic RevPAR gains amid improving fundamentals

    During the second quarter of 2026, the company opened nearly 18,000 rooms globally and expanded its artificial intelligence capabilities.

    By July 23, 2026
  • A traveler looks at a mobile device.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Artificial intelligence becoming a ‘mainstream travel planning tool’: survey

    A recent report from Allianz Partners found that 37% of U.S. travelers use AI to plan travel and expect “fast, intuitive, and mobile-first interactions” during trips.

    By July 23, 2026
  • Pictured is a hotel room in San Antonio
    Image attribution tooltip
    Courtesy of Hilton
    Image attribution tooltip

    Hospitality industry leaders’ top tips for adapting to the 2026 hotel landscape

    During the first half of the year, experts shared advice on hotel design, technology, personalization and more.

    By July 21, 2026
  • New York City skyline with urban skyscrapers at sunset
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    NYC hotels remain ‘vulnerable’ from loss of international visitors: report

    New York City’s hotel industry “requires a return of international visitors and increased employment” to fully recover from the pandemic, per State Comptroller Thomas DiNapoli.

    By July 21, 2026
  • Travelers wait in line at an airport.
    Image attribution tooltip
    Brandon Bell via Getty Images
    Image attribution tooltip

    Travelers finding ‘creative ways’ to make summer vacations feasible: AHLA

    Despite higher prices, U.S. travelers are identifying ways to stretch their wallets this summer, including opting for budget-friendly hotels, per a new survey.

    By July 20, 2026
  • hands holding a phone showing hotel recommendations
    Image attribution tooltip

    Rezolve Ai via Artlist.io

    Image attribution tooltip
    Sponsored by Rezolve Ai

    AI visibility is not a passive outcome. It is a commercial decision.

    AI is recommending hotels to travelers right now. Is yours one of them?

    By Rezolve Ai • July 20, 2026
  • Exterior of a beachfront hotel
    Image attribution tooltip
    Courtesy of Hilton
    Image attribution tooltip

    Hilton completes $100M renovation on first LXR hotel in Hawaii

    The redesign of the Ka Laʻi Waikīkī Beach, LXR Hotels & Resorts, “marks an exciting evolution for both the LXR portfolio and Hilton Luxury globally,” per luxury brand head Dino Michael.

    By July 16, 2026
  • The interior of SingleThread Restaurant & Inn in Healdsburg, California.
    Image attribution tooltip
    Retrieved from SingleThread Restaurant & Inn on July 16, 2026
    Image attribution tooltip

    Travelers are booking hotel stays based on F&B: report

    This summer, 60% of travelers have booked a hotel specifically because of its restaurant, while hotel restaurant dining is up year over year, per OpenTable.

    By July 16, 2026
  • Spa in a hotel
    Image attribution tooltip
    Courtesy of Hilton
    Image attribution tooltip

    Hilton, ResortPass expand partnership as consumers seek flexible wellness

    Hilton renewed its agreement with the day-pass provider to scale access to health and wellness offerings across its properties.

    By July 15, 2026
  • People watch fireworks in Washington, D.C., for fourth of July.
    Image attribution tooltip
    John McDonnell via Getty Images
    Image attribution tooltip

    US hotels see RevPAR boost from America 250 events, World Cup

    For the week ending July 4, RevPAR, ADR and occupancy were up year over year, with Washington, D.C., seeing some of the highest performance gains. 

    By July 13, 2026
  • Man on wheelchair going to the toilet not adapted for disability person.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    How accessibility features can help hotels win guests in an aging America

    Ensuring an accessible stay is a key way for hotels to attract older adults, who tend to spend more and remain loyal.

    By Michael Brady • July 10, 2026
  • Exterior of a waterfront hotel
    Image attribution tooltip
    Courtesy of Hilton
    Image attribution tooltip

    Hilton highlights recreation with first property in Key West, Florida

    The 175-key Hilton Key West Resort & Marina offers paddleboarding, kayaking and yoga, as well as boating and fishing that are signature to the Florida Keys.

    By July 7, 2026
  • A colorful sign reads "Official Sticker Collection, World Cup 2026" in a sports stadium.
    Image attribution tooltip
    Dave Kotinsky via Getty Images
    Image attribution tooltip

    Hotels in World Cup host cities exceed initial RevPAR forecast

    CoStar data through June 27 shows that hotels in U.S. host cities have averaged RevPAR gains “well above 20%,” surpassing the group’s initial projection of 13%, per analyst Didio Pequeno.

    By July 6, 2026
  • .
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Hotel Tech-in: The dual-strategy loyalty product producing instant rewards

    Using artificial intelligence and behavioral data, Laasie provides travelers with a highly personalized hotel loyalty experience that drives returns for owners.

    By June 30, 2026
  • Travelers sit in a car overlooking a body of water.
    Image attribution tooltip
    Courtesy of Choice Hotels International
    Image attribution tooltip

    Hotels tap into experiences as travelers seek maximum value this summer

    New Priceline research shows that consumers are “deeply committed” to travel this season, but they want more from their trips. Choice Hotels and others are leaning into the trend.

    By June 26, 2026
  • Woman paying on smartphone in hotel room
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Travelers are game for AI discovery but want to keep agency

    Even as comfort with AI grows, consumers still express a desire for control over the process and are more willing to collaborate with AI than completely hand over the reins.

    By Kristen Doerer • June 26, 2026
  • Choice Hotels International headquarters at the Pike & Rose development in North Bethesda, Maryland.
    Image attribution tooltip
    Courtesy of Choice Hotels International
    Image attribution tooltip
    Q&A

    Inside Choice Hotels’ next phase of technology innovation

    Choice Chief Data, AI and Technology Officer Anna Scozzafava shares how the company is deploying artificial intelligence to create value for both owners and guests.

    By June 24, 2026
  • Workers smiling
    Image attribution tooltip
    Courtesy of Hilton
    Image attribution tooltip

    Workers prefer a human-centered approach, still anxious about AI: Hilton

    A new report examines how hospitality-inspired leadership, community, mentorship and purpose drive retention and performance in the workplace.

    By June 23, 2026
  • The lobby features an orange carpet with a modern design.
    Image attribution tooltip
    Courtesy of Marriott International
    Image attribution tooltip
    Opinion

    How hoteliers can embrace design to create memorable moments

    Small but carefully considered design details represent a valuable way for owners to differentiate their hotel and drive a tangible return.

    By Paige Harris • June 22, 2026