Consumer Trends
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US hotels saw 11% RevPAR uptick in September, highest increase since 2023: CoStar
Hotels benefited from healthy leisure demand, favorable calendar holiday shifts and a rebound in corporate group demand during the month, per an analyst.
By Noor Adatia • Nov. 12, 2026 -
International visitor spending to fall by $11B in 2026: forecast
International inbound travelers are expected to spend 6.3% less this year compared to 2025, presenting a risk to tourist-serving businesses such as hotels, per the U.S. Travel Association.
By Jenna Graber • Nov. 11, 2026 -
Inside hotel companies’ widespread growth in Q3 2026
Marriott, Hilton, Hyatt and more saw U.S. RevPAR up year over year in the quarter as travel demand improved. Companies also posted development, technology and loyalty gains.
By Jenna Graber • Nov. 10, 2026 -
2026 holiday travel preview: Trip goers stretch budgets, turn to tech
Consumers overall are eager to travel despite rising costs, placing greater value on experiences over goods. Amid a K-shaped economy, though, there is still a tale of two travelers.
By Jenna Graber • Nov. 9, 2026 -
Choice Hotels cites extended stay as ‘key growth driver’ in Q3
The company saw U.S. RevPAR increase 3.8% YOY in the quarter, driven in part by infrastructure-related demand and other encouraging travel trends, CEO Dom Dragisich said.
By Jenna Graber • Nov. 2, 2026 -
Marriott saw strong RevPAR, development gains in Q3
The quarterly results reflect “remarkably robust” travel demand this year, said CEO Anthony Capuano, who also touted momentum on the loyalty and technology fronts.
By Jenna Graber • Nov. 2, 2026 -
Column
Lodging Lowdown: Trailborn names new CFO, Wyndham Rewards expands with vacation rentals
Plus, Sixth Street acquired the Four Seasons Scottsdale in Arizona from Braemar for $372 million, and Sage Hospitality Group is expanding in the Pacific Northwest.
By Noor Adatia • Oct. 30, 2026 -
Hyatt brings StandardX brand to North America with NYC flagship hotel
The StandardX Times Square, billed as the “irreverent younger sibling” to The Standard, will feature an observation deck, a rooftop pool and a “free-fall thrill ride” in the city’s Theater District.
By Noor Adatia • Oct. 29, 2026 -
Hilton raises full-year RevPAR outlook after ‘strong’ Q3 results
Systemwide RevPAR increased 5.8% year over year during the quarter, driven by strength in demand and “favorable macro trends,” CEO Chris Nassetta said.
By Noor Adatia • Oct. 27, 2026 -
Hilton expects agentic AI to simplify the hotel customer experience
The hotel is investing in its tech stack as it prepares for agentic AI to drive better customer experiences while reducing costs for the business, President and CEO Chris Nassetta said.
By Bryan Wassel • Oct. 27, 2026 -
Travel + Leisure Co. expands Eddie Bauer Adventure Club to Texas Hill Country
Located outside of Austin, the brand’s first “Outpost” property will feature geodomes, yurts and cabins, as travelers continue to crave nature-oriented experiences.
By Noor Adatia • Oct. 26, 2026 -
Wyndham posts Q3 US RevPAR gains amid ‘healthier’ demand trends
The company also saw its global system size and development pipeline grow year over year in the third quarter, with continued momentum expected for the remainder of 2026.
By Jenna Graber • Oct. 22, 2026 -
Hotel execs share what’s top of mind at 2026’s Lodging Conference
At the annual fall event, hotel leaders addressed challenges the industry is facing, development opportunities, how AI is changing the search landscape and more.
By Noor Adatia • Oct. 20, 2026 -
4 key takeaways from 2026’s Lodging Conference
At the event, hotel executives discussed the state of the industry, how AI is changing distribution, and opportunities in the outdoors and luxury segments.
By Noor Adatia • Oct. 19, 2026 -
Column
Lodging Lowdown: Hotel Equities, Indigo Road Hospitality make leadership appointments
Plus, PM Hotel Group expands its portfolio near Portland, Oregon, with three additional hotels.
By Noor Adatia • Oct. 15, 2026 -
Travelers want flexibility, experiences over ‘perfection’: Hilton
According to Hilton’s 2027 Trends Report, travelers are embracing “solo-ish” travel and prioritizing trips that help them reset and gain perspective.
By Noor Adatia • Oct. 12, 2026 -
Q&A
IHG Americas development chief talks deal market and the conversion ‘phenomenon’
At the Lodging Conference, Hotel Dive sat down with Mark Sergot to discuss the potential for IHG’s Indigo, Garner and Ruby brands and where he sees white space in the market.
By Noor Adatia • Updated Oct. 12, 2026 -
Execs at Lodging Conference discuss hotel development opportunities
Chief development officers from Wyndham, IHG, Choice and more shared the growth prospects behind conversions and extended stay amid an unfavorable backdrop for owners.
By Noor Adatia • Oct. 8, 2026 -
The top hospitality conferences in 2027
Industry professionals will have many opportunities to connect, discuss and learn at events focused on hotel technology, development, investment and more.
By Jenna Graber • Updated Nov. 10, 2026 -
Choice Hotels to acquire Harvest Hosts
In a deal valued at approximately $130 million, Choice will acquire 100% of the RV membership company as it pursues growth in the rapidly expanding outdoor hospitality space.
By Jenna Graber • Sept. 30, 2026 -
Opinion
Wellness is no longer a hotel amenity. It’s the core product.
The hotels pulling ahead are those building recovery and restoration into the stay itself, writes one corporate travel agency co-founder.
By Luiz Moura • Sept. 29, 2026 -
Accor rolls out AI tool to assist guests across full travel journey
The ALL Concierge is an “end-to-end conversational travel companion” that helps guests discover and book hotels and serves as a point of contact throughout their entire stay.
By Jenna Graber • Sept. 23, 2026 -
Column
Lodging Lowdown: Ritz-Carlton introduces luxury residences in Brooklyn, 1 Hotel Austin opens in Texas
Plus, IHG Hotels & Resorts has partnered with EasyJet to offer travel benefits to small- and medium-sized businesses.
By Noor Adatia • Sept. 18, 2026 -
Column
Lodging Lowdown: Aimbridge brings 3 historic hotels under management, PM Hotel Group names development SVP
Plus, Loews Hotels has launched new fitness experiences across its portfolio that embrace the “unique character” of each destination.
By Noor Adatia • Sept. 11, 2026 -
Dolly Parton’s Nashville SongTeller Hotel to open later this month
The SongTeller Hotel, dedicated to the life and legacy of the late country music star, is slated to open Sept. 29, featuring a 20,000-square-foot immersive museum.
By Noor Adatia • Sept. 10, 2026