Consumer Trends

  • Municipal Grand, the inaugural hotel for cocktail-forward lifestyle hotel brand Midnight Auteur, is slated to open in Savannah, Georgia, in 2025.
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    Courtesy of AAmp Studio
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    The cocktail-forward lifestyle hotel brand set to shake things up in 2025

    Midnight Auteur, from the founders of Death & Co. and Denver’s Ramble Hotel, will debut in Savannah, Georgia, featuring one key element: a bar as the focal point of its lobby.

    By • Dec. 3, 2024
  • An aerial view of people on yellow couches in a lobby.
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    Courtesy of Hilton
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    Higher-end chain scales a bright spot amid muted 2025 hotel growth: PwC

    ADR gains driven by the strength of upper-tier segments offer “a redeeming trend” for the industry, which will see muted demand growth next year.

    By • Nov. 26, 2024
  • A skyline of New York City
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    TomasSereda via Getty Images
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    Global hotel transaction volume reaches $42B in Q3: JLL

    Strong group travel demand, impending debt maturity and other factors will catalyze hotel investment for the remainder of the year and beyond.

    By • Nov. 26, 2024
  • A person pulls a suitcase behind him.
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    Kevin Dietsch via Getty Images
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    What hospitality providers can expect this holiday travel season

    Travelers plan to take more and longer trips this holiday season, though how they travel — and what they prioritize at hotels — is changing.

    By , • Nov. 25, 2024
  • Pink and purple flowers hang from the ceiling in a hotel lobby.
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    Courtesy of Cris Molina for IHG Hotels & Resorts
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    STR, Tourism Economics downgrade 2024 RevPAR growth outlook

    Based on current economic conditions, upper-tier hotels will continue to drive industry performance, but the changing presidential administration could alter 2025 growth patterns.

    By • Nov. 21, 2024
  • Children play in a lego castle in a brightly colored room.
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    Michael Loccisano via Getty Images
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    Kid-friendly hospitality could be a $175B opportunity for hotels

    Offering more amenities for children can boost hotel revenue and drive lifelong loyalty for urban luxury hotels, per Wanderland’s Kids Hospitality Report.

    By • Nov. 19, 2024
  • Luxury hotel brand Viceroy is undergoing a comprehensive rebranding across its portfolio, which includes Viceroy Chicago.
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    Courtesy of Viceroy
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    Viceroy rebrand focuses on storytelling through experiences

    The luxury hospitality brand is revamping its experiential offerings and growing its portfolio to new destinations.

    By • Nov. 14, 2024
  • An interior of the Boston Logan International Airport in Boston, Massachusetts on September 2022.
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    stellalevi via Getty Images
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    US hotels saw ‘weaker than expected’ Q3 amid slow inbound travel recovery

    RevPAR was down in the third quarter, due in part to soft leisure travel and a slow return of international visitors, according to CBRE.

    By • Nov. 12, 2024
  • The wellness tourism sector is growing, with hotel guests wanting more wellness-oriented amenities like spas.
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    Ethan Miller via Getty Images
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    Global wellness market to reach $9T in 2028, bolstered by tourism

    Hotels are adding sleep and spa amenities to meet traveler demand as wellness tourism is slated to grow by more than 10% between 2023 and 2028, per Global Wellness Institute. 

    By • Nov. 11, 2024
  • Hospitality leaders shared the top trends driving growth across the industry at this year's Lodging Conference in Phoenix.
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    Jenna Walters/Hotel Dive
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    Top hospitality industry takeaways from 2024’s Lodging Conference

    At the annual event in Phoenix, hotel industry leaders shared the opportunities and challenges facing the sector and forecasted what will drive hospitality growth in 2025.

    By • Oct. 31, 2024
  • Las Vegas Skyline
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    f11photo via Getty Images
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    Sports tourism big opportunity for Las Vegas growth: MGM CEO

    In the third quarter of 2024, MGM Resorts saw a revenue boost and record ADRs in the Vegas market, which Bill Hornbuckle calls a “major player in the sporting world.”

    By • Oct. 31, 2024
  • Robotic massage arms beside a blue massage table.
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    Retrieved from Four Seasons Resort Orlando at Walt Disney World on October 30, 2024
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    Hotel Tech-in: The massage robots joining luxury hotel spas

    Aescape is making massages more accessible, and scheduling more flexible, for wellness-minded travelers — even in properties with fully staffed spas.

    By • Oct. 30, 2024
  • A rendering of a new Graduate Hotels property
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    Permission granted by Hannah Corcoran, Representative for Graduate Hotels
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    Deep Dive

    Beyond school colors: How college-town hotel amenities draw guests

    As guest preferences change and higher education edges into an uncertain future, campus-adjacent hotels are getting creative to attract students, families and fans.

    By Brian Martucci • Oct. 28, 2024
  • Hotel receptionist helping a couple of guests in check-in process
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    Anchiy via Getty Images
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    Opinion

    How to harness data to create personalized hotel stays

    Data-driven insights can help hotels anticipate guests' needs to create unique and memorable stays.

    By Adam Ortman • Oct. 25, 2024
  • The exterior of Conrad Orlando as seen from across a lagoon.
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    Courtesy of Hilton
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    Q&A

    How Orlando’s Evermore combined luxury hotel rooms and short-term rentals into one destination resort

    Demand for the Florida resort has exceeded the expectations of owner-operator Dart Interests, which hopes to expand the concept to new markets, according to EVP Stewart Brown.

    By • Oct. 24, 2024
  • Choice Hotels International debuted its 500th extended stay hotel in Glendale, Arizona.
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    Courtesy of Choice Hotels International
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    Q&A

    What’s the future of extended stay? Choice Hotels leader weighs in

    As Choice opens its 500th extended stay property, VP Matt McElhare shares what markets and segments are poised for future growth and how leveraging technology will set brands apart.

    By • Oct. 23, 2024
  • Taylor Swift performing live onstage flanked by dancers in front of a stadium crowd. In the background are bursts of smoke and large screens featuring images of Swift.
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    Kevin Winter/Getty Images for TAS Rights Management via Getty Images
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    Final leg of Taylor Swift’s Eras Tour to boost hotel RevPAR: report

    Hotel markets where Swift's tour has already stopped have seen RevPAR outperform the global average by 490 basis points, amounting to nearly $1 billion in incremental room revenue, according to JLL.

    By • Oct. 21, 2024
  • Hospitality leaders shared the top trends driving growth across the industry at this year's Lodging Conference in Phoenix.
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    Jenna Walters/Hotel Dive
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    Top hospitality trends from 2024’s Lodging Conference

    Hotel investment is on the rise, guests are craving experiential stays more than ever and extended stay is still top of mind, but labor and tech challenges linger.

    By • Oct. 14, 2024
  • Hospitality industry leaders gave their industry outlooks and perspectives at The Lodging Conference at the JW Marriott Phoenix Desert Ridge Resort & Spa on Wednesday, Oct. 9, 2024
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    Jenna Walters/Hotel Dive
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    View from the top: Hospitality CEOs give their industry outlooks

    Hospitality industry leaders from AAHOA, Extended Stay America, Peachtree Group and JLL are optimistic, despite possible regulatory hurdles.

    By • Oct. 9, 2024
  • Hospitality industry professionals discussed trends in the luxury hotel segment at The Lodging Conference in Phoenix on Tuesday, Oct. 8, 2024.
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    Jenna Walters/Hotel Dive
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    Hospitality leaders talk ‘insatiable’ luxury hotel demand

    Experts from Marriott, IHG, Auberge and Host share what’s driving the evolution of the luxury hotel segment and opportunities for brand growth and development.

    By • Oct. 8, 2024
  • Travelers hold rolling suitcases.
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    Kevin Dietsch via Getty Images
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    Holiday travelers less concerned about hotel prices

    Americans traveling for this year’s holiday season are increasingly tech-savvy, and many will leverage loyalty to cut down on costs, according to PwC’s Holiday Outlook 2024.

    By • Oct. 4, 2024
  • A camper van in the desert.
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    Courtesy of Hilton
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    Hilton says ‘travel maximizing’ will be 2025’s leading trend

    Next year’s trends include “slow travel,” digital detoxes, sports tourism, sober-curious trips and more as hotel guests seek “high-impact” experiences.

    By • Oct. 1, 2024
  • Two hikers walk along a trail.
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    AscentXmedia via Getty Images
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    Western US mountain properties see stronger fall and winter bookings: DestiMetrics

    Properties across Colorado, Utah, California, Nevada, Wyoming, Montana and Idaho reported a stable summer, a trend expected to lead into a prosperous end of year.

    By Michele Laufik • Sept. 26, 2024
  • Silhouettes of travelers are seen in an airport terminal.
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    Drew Angerer via Getty Images
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    Growth of travel prices slows amid cooling inflation

    Lodging prices in August, however, were up 2% month on month, according to the U.S. Travel Association's Travel Price Index.

    By • Sept. 16, 2024
  • The exterior of Arthur Ashe stadium.
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    mizoula via Getty Images
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    US Open boosts NYC events volume, hotel rates

    Though Las Vegas remained the top market for year-on-year events growth in August, sports events gave New York a “substantial” lift, per Knowland.

    By • Sept. 11, 2024