Consumer Trends
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Q&A
Exit Interview: Marriott CFO Leeny Oberg reflects on decades-long career
In a one-on-one interview, Oberg shares lessons learned, the impacts of technology on travel and Marriott’s growth prospects as she passes the baton.
By Jenna Graber • March 5, 2026 -
Las Vegas hotels launch exchange rate promotion to entice Canadian travelers
The “At Par” campaign, which aims to boost trips from Canada by providing US$1 for every CA$1 spent, drew more than 15,000 visitors and 2,700 bookings in its first month.
By Noor Adatia • March 4, 2026 -
Retrieved from Outrigger Hospitality Group on March 03, 2026
Q&AOutrigger exec talks Hawaii hospitality recovery, 2026 growth strategy
Despite taking a “strong one-two punch” from COVID and the Maui wildfires, Hawaii remains a strategic priority for Outrigger, which is reinvesting millions across the islands, Chief Commercial Officer Sean Dee shares.
By Jenna Graber • March 3, 2026 -
GBTA urges end to Global Entry pause, warning disruptions to business travel
“Longer lines, diverted security focus and lost productivity” is the real cost of the Department of Homeland Security’s suspension of the program, per GBTA.
By Noor Adatia • Feb. 27, 2026 -
US hotels saw slight RevPAR uptick in January: CoStar
Despite persistent challenges throughout 2025, U.S. hotels notched RevPAR gains in January, the first growth month since last March, per a new report.
By Noor Adatia • Feb. 26, 2026 -
Kayak pokes fun at millennial travel anxiety in new brand platform
The travel search engine is shifting the focus from the destination to the anxiety of planning a trip.
By Sara Karlovitch • Feb. 26, 2026 -
Hotel CEOs tout 2026 growth despite persistent challenges in Q4
Hospitality companies posted widespread U.S. RevPAR declines again in the fourth quarter, but a new year spells new hope, particularly on the development and technology fronts.
By Jenna Graber • Feb. 24, 2026 -
World Cup to bring ‘modest’ RevPAR growth to US: report
While the upcoming 2026 FIFA World Cup is expected to bring notable RevPAR gains to U.S. host cities, the overall domestic impact will be "negligible," per CoStar and Tourism Economics.
By Noor Adatia • Feb. 23, 2026 -
Global markets ‘key’ to Choice Hotels’ growth as US RevPAR down in Q4
Dampened domestic travel demand could get a boost from anticipated tax relief for middle-income families as well as major events in 2026, per CEO Pacious.
By Jenna Graber • Feb. 19, 2026 -
Global hotel investment volumes to see ‘robust increase’ in 2026: JLL
Investment dynamics are improving largely due to strengthening debt markets, continued conviction in luxury assets and more private equity mobilization, per a new report.
By Noor Adatia • Feb. 18, 2026 -
Wynn Resorts posts Q4 Vegas declines, points to brighter 2026
Casino volumes and RevPAR are holding up well to start the year, and a solid group and convention calendar is promising, CEO Craig Billings said during an earnings call.
By Jenna Graber • Feb. 13, 2026 -
Opinion
How to build hotel F&B strategies that maximize traffic and profitability
Bringing a sense of character, careful layouts and smart staffing to food and beverage operations can help drive hotel profitability, writes the founder of a hospitality architecture and design firm.
By Alexis Readinger • Feb. 12, 2026 -
Travelers financially ‘cautious’ as economic concerns persist: report
Although consumers are prioritizing travel, patterns are shifting as affluent travelers pull back spend and younger demographics embrace AI, per Deloitte.
By Lara Ewen • Feb. 10, 2026 -
US hotel investment climbed to $24B in 2025: JLL
Transaction volume rose 17.5% year over year, driven in part by strong private equity activity and improving debt markets, according to a new report.
By Noor Adatia • Feb. 3, 2026 -
Hotel industry forecast 2026: Technology, development, labor and more
Hospitality experts share the top trends that will impact hotels this year, including a growing wealth bifurcation, AI advancements and brand proliferation.
By Jenna Graber • Jan. 30, 2026 -
US hotel RevPAR, ADR set for growth in 2026: report
Despite dampened hotel performance in 2025, more stable travel fundamentals could bring a boost for the industry this year and beyond, per CoStar and Tourism Economics.
By Jenna Graber • Jan. 28, 2026 -
Key full-year US hotel metrics fall for first time since 2020
In 2025, occupancy and RevPAR both saw declines, while ADR rose, according to data from CoStar. Las Vegas saw the steepest year-over-year RevPAR declines among the top 25 markets.
By Lara Ewen • Jan. 22, 2026 -
Choice Hotels hones in on value in latest global marketing campaign
Featuring entertainer Keegan-Michael Key, the ad spots highlight how Choice offers guests unique experiences and more value across its brand portfolio.
By Jenna Graber • Jan. 21, 2026 -
Hilton debuts Apartment Collection, expanding in residential hospitality
The brand will launch through a partnership with apartment-style accommodations provider Placemakr, adding as many as 3,000 units to Hilton’s system.
By Jenna Graber • Jan. 15, 2026 -
Hospitality technology solutions to watch in 2026
Hotels are incorporating innovations, like robot massages and recycled water, to enhance operational efficiency and deliver tailored guest experiences.
By Jenna Graber • Jan. 12, 2026 -
Government shutdown caused $6.1B loss in travel, related sectors
The U.S. saw an average of about 88,000 fewer trips per day and direct trip-related losses of $2.7 billion, according to research from U.S. Travel and Tourism Economics.
By Lara Ewen • Jan. 9, 2026 -
US lodging industry to see slow, stable growth in 2026: report
Supply is projected to outpace demand, while a slight recovery in RevPAR points to a steadier path ahead, according to a PwC forecast.
By Lara Ewen • Jan. 9, 2026 -
Deep Dive
Top 5 hospitality industry trends to watch in 2026
Luxury travelers and major eventgoers are slated to drive hotel demand this year, while rising labor costs and advancements in artificial intelligence could shift hospitality operations.
By Jenna Graber, Lara Ewen and Jen A. Miller • Jan. 7, 2026 -
Opinion
How humanoid, AI-powered agents are reshaping hotel operations
The technology can be a strategic way for hoteliers to enhance guest satisfaction and remain competitive in a rapidly evolving hospitality landscape, writes the founder of a robotics company.
By Filip Linek • Jan. 6, 2026 -
US hotel occupancy fell for 9th consecutive month in November: CoStar
The metric stood at 57.9%, down 2.8% year over year. Hotel RevPAR also declined during the month, continuing a tumultuous year for hotel performance.
By Jenna Graber • Dec. 23, 2025