Brands: Page 2

  • In this photo illustration, the home page for the OpenAI "ChatGPT" app is displayed on a laptop screen on February 03, 2023 in London, England.
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    Leon Neal via Getty Images
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    Opinion

    Small hotels, big advantage: AI evens the playing field

    While big chains are flexing their tech muscles, independents have the advantage when it comes to flexibility.

    By Chris McPherson • Dec. 1, 2025
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    Getty Images
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    Ashford Inc. names new president, chief operating officer

    Hector Sanchez was previously CEO of Ashford Inc. subsidiary Premier, while Eric Batis was most recently the asset management firm’s executive vice president of operations.

    By Lara Ewen • Nov. 26, 2025
  • An interior shot of Cirrus, a Sonder-owned hotel.
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    Courtesy of Sonder
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    From Bonvoy to bankrupt: Sonder’s end outlined

    A timeline recap details Sonder’s history of financial woes, Marriott’s breaking point and where the industry stands after the failed partnership.

    By • Nov. 26, 2025
  • The exterior of a CitizenM hotel.
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    Courtesy of Marriott International
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    CitizenM rebrands to Another Star

    The name change follows Marriott International’s acquisition of the citizenM lifestyle hotel brand earlier this year.

    By • Nov. 25, 2025
  • A guest room at Sofitel New York
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    Courtesy of Sofitel
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    Accor’s Sofitel completes renovation on Manhattan flagship hotel

    Sofitel New York refurbished all of its public spaces, as well as its 398 guest rooms and suites, adding a bistro and an expansive penthouse.

    By Lara Ewen • Nov. 25, 2025
  • An exterior image of New York Marriott Marquis
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    Retrieved from Marriott International on November 24, 2025
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    Hotel Tech-in: The cinematic drone tour showcasing New York Marriott Marquis

    A drone flies through the Times Square hotel’s lobby, rooms and amenity spaces highlighting the guest journey from start to finish.

    By • Nov. 24, 2025
  • A bar with plush seating and a red-and-orange color palette.
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    Courtesy of Ashford Hospitality Trust
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    Ashford Hospitality Trust offloads 3 assets for nearly $70M

    The Dallas-based real estate investment trust is selling properties in New Orleans, Houston and Austin, Texas, in a bid to improve cash flow.

    By Lara Ewen • Nov. 24, 2025
  • An exterior image of Hillsboro Beach Resort by Kasa.
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    Retrieved from Kasa on November 21, 2025
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    Kasa CEO on Sonder’s fatal flaw, property takeover after collapse

    Apart-hotel company Kasa is slated to add several Sonder properties following its abrupt wind-down, which CEO Roman Pedan says resulted, in part, from Sonder’s master-lease operating approach.

    By • Nov. 21, 2025
  • A bed in a hotel room.
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    Courtesy of IHG Hotels & Resorts
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    IHG chief development officer for the Americas departs

    Julienne Smith is no longer with the company after holding the title for roughly six years, IHG confirmed.

    By • Nov. 20, 2025
  • The logo of a Marriott hotel
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    Brandon Bell/Getty Images via Getty Images
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    Marriott, Sonder implosion detailed in court filing

    Marriott claims Sonder used “guest safety as a bargaining chip” to gain funding for its wind-down. The bankrupt company also owes Marriott millions, per legal documentation.

    By • Nov. 19, 2025
  • Alexandra Jung
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    Courtesy of Wyndham Hotels & Resorts
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    Wyndham adds global investment leader to board of directors

    With the appointment of Alexandra Jung, the hotel company expands its governing body to nine members.

    By • Nov. 18, 2025
  • The exterior of the Found Santa Monica hotel, part of the Series by Marriott collection brand.
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    Courtesy of Hawkins Way Capital
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    Marriott opens first US hotels under new Series collection brand

    Developer Hawkins Way Capital converted two boutique Found Hotels in Florida and California under the flag and has others in the pipeline across key urban and coastal markets.

    By • Nov. 18, 2025
  • The interior of a redesigned suite at MGM Grand in Las Vegas.
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    Courtesy of MGM Resorts International
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    Las Vegas MGM Grand completes $300M remodel

    In addition to an overhaul of the main tower’s 3,969 rooms and suites, the project added 111 suites to the hotel’s collection.

    By Lara Ewen • Nov. 17, 2025
  • Exterior of a Virgin Hotels Collection property
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    Retrieved from Virgin Hotels Collection on November 17, 2025
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    Virgin Hotels Collection CEO James Bermingham exits

    Joe Margison, chief commercial officer for brand parent company Virgin Group, has been appointed interim CEO for the next 12 months.

    By • Nov. 17, 2025
  • Silhouettes of people walking through an airport terminal.
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    Drew Angerer via Getty Images
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    RevPAR dips, a lack of trips, Sonder’s slip and more from Q3 earnings

    Despite widespread U.S. RevPAR declines amid travel turbulence, hotel CEOs are optimistic about the luxury segment, conversions and artificial intelligence.

    By • Nov. 17, 2025
  • Sonder offers apartment-style accommodations.
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    Courtesy of Sonder
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    What’s next for Marriott after Sonder collapse?

    Marriott is still excited about brand growth in the apartment-style space after terminating its long-term licensing agreement with beleaguered Sonder.

    By • Nov. 13, 2025
  • In Philadelphia, union hotel workers at the Wyndham Historic District hotel walked off the job on Nov. 8, 2025.
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    Courtesy of Unite Here
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    Hilton, Wyndham union workers on strike in Los Angeles, Philadelphia

    The employees, who walked off the job Saturday, are calling for increased wages, improved benefits and better working conditions.

    By Lara Ewen • Nov. 13, 2025
  • A Postcard Cabins tiny cabin sits on a lake.
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    Courtesy of Marriott International
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    Hotel Equities bolsters leadership team with slew of executive appointments

    The strategic changes across the company’s full-service, focused-service and lifestyle divisions are designed to drive platform growth and innovation.

    By Lara Ewen • Nov. 12, 2025
  • An exterior view of a hotel in Moab, Utah.
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    Courtesy of Hilton
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    Outset Collection by Hilton begins accepting bookings

    The upscale collection brand plans to open its first property, Slackline Moab, this month, with a Chicago property scheduled for December and as many as 60 more in development.

    By Lara Ewen • Nov. 10, 2025
  • Marriott added Sonder's portfolio of more than 9,000 rooms to its system in 2024.
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    Courtesy of Sonder
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    Marriott terminates licensing agreement with Sonder

    The deal “is no longer in effect due to Sonder’s default,” according to a Marriott news release.

    By • Nov. 10, 2025
  • The exterior of a Marriott hotel is seen on February 11, 2025 in Miami, Florida.
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    Joe Raedle / Staff via Getty Images
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    Former Marriott employee alleges retaliation for taking FMLA leave for gender-affirming surgery

    Whether and how FMLA coverage applies to gender-affirming care has been a subject of increasing discussion as such treatments have become more common.

    By Emilie Shumway • Nov. 7, 2025
  • An exterior image of a hotel
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    Ethan Miller via Getty Images
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    Wynn’s third quarter buoyed by premium pricing

    Wynn Las Vegas set a monthly EBITDA record in August, as performance trends began to “improve more broadly” in the market, per CEO Craig Billings.

    By Lara Ewen • Nov. 7, 2025
  • The Hyatt Regency Washington on Capitol Hill is seen on August 21, 2024 in Washington, DC.
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    Anna Rose Layden via Getty Images
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    Hyatt ‘confident’ as luxury drives Q3 RevPAR growth

    CEO Mark Hoplamazian said he is encouraged by demand from high-end consumers, as well as pipeline, loyalty and technology developments.

    By • Nov. 6, 2025
  • Romer House Waikiki, the first adults-only hotel on Hawaii’s Oahu Island, is officially open.
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    Courtesy of REM Public Relations
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    Highgate, Kessler Collection partner to form luxury lifestyle division

    Highgate will manage several Kessler properties under the newly created platform as the companies work to “unlock enduring value” in the rapidly growing segment.

    By • Nov. 6, 2025
  • Choice Hotels International headquarters at the Pike & Rose development in North Bethesda, Maryland.
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    Courtesy of Choice Hotels International
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    Choice Hotels looks to international markets as US remains challenged

    The company’s international business is now its highest growth opportunity, per CEO Patrick Pacious, as U.S. RevPAR dropped 3.2% year over year in the third quarter.

    By • Nov. 5, 2025