Dive Brief:
- G6 Hospitality signed a five-hotel, new-construction development agreement with Kautilya Group to expand its newly launched Studio 6 Plus extended stay brand, according to a news release.
- The deal will bring the brand to the Northeast, with two hotels slated to begin construction in the first quarter of 2027 in Hartford, Connecticut, per the release. Additional locations will be announced at a later date.
- The development agreement accelerates Studio 6 Plus’ national growth, after G6 signed an 18-hotel deal for the brand with Natson Hotel Group in May. Studio 6 Plus is “well suited” to the demand Kautilya Group is seeing in the Northeast region, CEO Gary Patel said in a statement.
Dive Insight:
Each hotel will offer 118 guest rooms within a four-story, interior-corridor design “created specifically around the needs of the extended stay guest,” according to G6. The rooms will include a full kitchen, storage and functional living spaces. Digital check-in will also be central to the arrival experience, per the release.
“By combining an efficient prototype, durable product and technology-enabled operations, we can simplify hotel operations while still delivering a strong guest experience,” Krishna Paliwal, president of midscale and extended stay at G6, said in a statement.
G6 appointed Paliwal, formerly a Wyndham Hotels & Resorts executive, to the role in May to lead the company’s midscale and upper economy extended stay strategy. His appointment came roughly one month after G6 launched Studio 6 Plus, aiming to target travelers in the “rapidly growing upper-economy segment,” per the company.
The agreement with Kautilya Group brings the Studio 6 Plus pipeline to 25 hotels, per the release. The Natson deal, specifically, is bringing the brand to “key growth markets,” including across Georgia, Tennessee, Alabama, South Carolina, North Carolina and Florida.
Studio 6 Plus is an “important part” of G6’s overall expansion strategy, company vice chairman Ankit Tandon said in a statement. “As we continue to grow the G6 portfolio, our focus remains on creating brands and development opportunities that are relevant to today’s guests and compelling for our owners,” Tandon added.
G6 previously said it would target growth for the brand in areas “experiencing strong extended stay demand driven by corporate relocations, healthcare facilities and manufacturing growth.”
Industrywide, markets where data centers are under construction have emerged as a strong opportunity for extended stay developers and owners.
