Brands
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Column
Lodging Lowdown: Trailborn names new CFO, Wyndham Rewards expands with vacation rentals
Plus, Sixth Street acquired the Four Seasons Scottsdale in Arizona from Braemar for $372 million, and Sage Hospitality Group is expanding in the Pacific Northwest.
By Noor Adatia • Oct. 30, 2026 -
Luxury drives Hyatt’s Q3 RevPAR growth above expectations
The company also saw “exceptionally strong development activity” in the third quarter, as it looks to expand its brand presence across the U.S., said CEO Mark Hoplamazian.
By Jenna Graber • Oct. 29, 2026 -
Hyatt brings StandardX brand to North America with NYC flagship hotel
The StandardX Times Square, billed as the “irreverent younger sibling” to The Standard, will feature an observation deck, a rooftop pool and a “free-fall thrill ride” in the city’s Theater District.
By Noor Adatia • Oct. 29, 2026 -
MGM Resorts amends deal with People Inc., shares Q3 results
Hours before reporting revenue and adjusted EBITDA declines for the quarter, MGM announced it amended its existing Voting Agreement with its largest shareholder.
By Jenna Graber • Oct. 29, 2026 -
Caesars posts Q3 Las Vegas declines as Fertitta takeover looms
Caesars did not host an earnings call to address its systemwide earnings results for the third quarter, citing the $17.6 billion go-private deal.
By Jenna Graber • Oct. 28, 2026 -
Hilton raises full-year RevPAR outlook after ‘strong’ Q3 results
Systemwide RevPAR increased 5.8% year over year during the quarter, driven by strength in demand and “favorable macro trends,” CEO Chris Nassetta said.
By Noor Adatia • Oct. 27, 2026 -
BWH Hotels rebrands to WorldHotels in ‘comprehensive transformation’
The “strategic evolution” brings more than 4,000 hotels under the WorldHotels name and introduces a new guest experience, a unified loyalty program and new digital infrastructure.
By Noor Adatia • Oct. 27, 2026 -
Travel + Leisure Co. expands Eddie Bauer Adventure Club to Texas Hill Country
Located outside of Austin, the brand’s first “Outpost” property will feature geodomes, yurts and cabins, as travelers continue to crave nature-oriented experiences.
By Noor Adatia • Oct. 26, 2026 -
Hotel Tech-in: Marriott’s guest room TV goes beyond entertainment
Developed alongside LG Electronics, Marriott’s new cloud-based entertainment and technology platform aims to enhance the guest experience and drive operational efficiency.
By Jenna Graber • Oct. 26, 2026 -
Column
Lodging Lowdown: Expedia Group launches autonomous onboarding, Signia Hilton Savannah tops out
Plus, Driftwood Hospitality Management appointed several general managers, and Hard Rock Casino Tejon broke ground on a new hotel project in California.
By Noor Adatia , Jenna Graber • Oct. 23, 2026 -
IHG reports Q3 RevPAR growth driven by ‘strength of US economy’
In the U.S., RevPAR grew by 6.9% YOY in Q3, while CEO Elie Maalouf predicts 2026 to be “another year of record development activity.”
By Noor Adatia • Oct. 22, 2026 -
Hilton offers loyalty members option to pay with points during digital checkout
Pay with Points allows Hilton Honors members to apply loyalty points toward their bill during digital checkout, a first for a major hotel brand, Hilton claims.
By Noor Adatia • Oct. 22, 2026 -
Wyndham posts Q3 US RevPAR gains amid ‘healthier’ demand trends
The company also saw its global system size and development pipeline grow year over year in the third quarter, with continued momentum expected for the remainder of 2026.
By Jenna Graber • Oct. 22, 2026 -
Hilton to move stock listing to Nasdaq
The hotel giant plans to switch from the NYSE to Nasdaq, marking a milestone in its evolution as an “innovative” hospitality leader.
By Noor Adatia • Oct. 21, 2026 -
Hotel execs share what’s top of mind at 2026’s Lodging Conference
At the annual fall event, hotel leaders addressed challenges the industry is facing, development opportunities, how AI is changing the search landscape and more.
By Noor Adatia • Oct. 20, 2026 -
Sandpiper Hospitality to bring 12-plus hotels under management
The hotel management company is scaling its U.S. portfolio by adding four new brands as well as hotels under existing extended stay flags.
By Noor Adatia • Oct. 20, 2026 -
How Marriott Bonvoy got scale, speed with global creator-led campaign
Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 15 destinations in just four weeks.
By Chris Kelly • Oct. 20, 2026 -
Hyatt opens first Hyatt Centric hotel in Missouri
Set in a historic building, Hyatt Centric Downtown St. Louis debuts as the company expands the upper upscale lifestyle brand to urban markets across the country.
By Jenna Graber • Oct. 20, 2026 -
4 key takeaways from 2026’s Lodging Conference
At the event, hotel executives discussed the state of the industry, how AI is changing distribution, and opportunities in the outdoors and luxury segments.
By Noor Adatia • Oct. 19, 2026 -
Column
Lodging Lowdown: Hotel Equities, Indigo Road Hospitality make leadership appointments
Plus, PM Hotel Group expands its portfolio near Portland, Oregon, with three additional hotels.
By Noor Adatia • Oct. 15, 2026 -
Loews Nashville unveils multimillion-dollar renovation
The Loews Nashville Hotel at Vanderbilt Plaza, inspired by the city’s artistic and cultural heritage, features revamped guest rooms and two new restaurants.
By Noor Adatia • Oct. 15, 2026 -
What hotel owners should consider when converting to a soft brand
Hoteliers should assess the unique opportunities and challenges of soft brands, while striving to maintain their individuality, experts shared at this year’s Lodging Conference.
By Noor Adatia • Oct. 13, 2026 -
Retrieved from The Royal Sonesta Chicago Downtown on October 13, 2026
Sonesta debuts meetings-focused hotel collection
Catering to “the underserved middle market,” Sonesta F1RST Meetings Collection spans 25 hotels across the U.S. and Canada and offers a combined 500,000 square feet of event space.
By Jenna Graber • Oct. 13, 2026 -
Retrieved from Four Seasons Resort Scottsdale on October 09, 2026
Braemar advances Ashford spinout with $372M Four Seasons sale
With the Four Seasons Resort Scottsdale under contract and a settlement agreement reached in its dispute with shareholder Al Shams, Braemar is on track to transition to self-management.
By Jenna Graber • Oct. 9, 2026 -
Hundreds of union hotel workers on strike in Chicago
Over the weekend, employees at the Hilton Chicago and Hyatt Regency Chicago walked off the job amid broader labor disputes in the city.
By Jenna Graber • Updated Oct. 19, 2026