Brands

  • Pictured is The Anthem Hotel, in front of the Intuit Dome in Los Angeles.
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    Courtesy of Anthem Hotel
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    Hilton capitalizes on LA sports scene with opening of The Anthem Hotel

    Steps away from SoFi Stadium, The Anthem is a part of Hilton’s growing Tapestry Collection and marks the first lifestyle hotel to open in the bustling neighborhood.

    By • Feb. 9, 2026
  • The inside of a suite at The Ritz-Carlton New York, Central Park hotel in Midtown Manhattan
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    Retrieved from The Ritz-Carlton New York, Central Park on February 06, 2026
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    Gencom buys Manhattan Ritz-Carlton, furthering luxury investment strategy

    The Miami-based firm acquired the Ritz-Carlton New York, Central Park hotel from Westbrook Partners and Korea Investment Corp. following other recent New York City deals.

    By • Feb. 6, 2026
  • The interior of a redesigned suite at MGM Grand in Las Vegas.
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    Courtesy of MGM Resorts International
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    MGM Resorts down in Las Vegas in Q4, though CEO remains optimistic

    The company’s Vegas segment saw net revenues decline each quarter of 2025, but CEO Bill Hornbuckle maintains “there always will be extraordinary value” in the market.

    By • Feb. 6, 2026
  • A rendering of Hard Rock Hotel & Casino San Juan in Puerto RIco.
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    Courtesy of Hard Rock International
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    Hard Rock plots $850M hospitality project in Puerto Rico

    The music-inspired Hard Rock Hotel & Casino San Juan, also slated to offer branded residences, represents the company’s first destination in the territory.

    By • Feb. 6, 2026
  • A view of the new prototype for Choice Hotel's Everhome Suites extended stay brand.
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    Courtesy of Choice Hotels International
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    Choice Hotels unveils updated prototype for Everhome Suites

    Designed in response to “evolving market conditions and rising construction costs,” the new extended stay model is said to lower build costs and improve operational efficiency.

    By • Feb. 5, 2026
  • Person holds hotel key to door
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    Getty Images
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    Canary Technologies acquires OpenKey to bolster its mobile key platform

    The deal expands Canary’s access to door lock providers and builds upon its AI-powered guest management system.

    By • Feb. 4, 2026
  • An interior image of The Study at Yale.
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    Courtesy of Sprouthouse Agency
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    Q&A

    Behind one boutique hotel brand’s bet on university markets

    Study Hotels founder Paul McGowan shares how lifestyle hotels can tap into the personal connection guests have with campus life through intuitive design and experiences.

    By • Feb. 4, 2026
  • The exterior of an Everhome Suites hotel.
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    Courtesy of Choice Hotels International
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    Choice Hotels opens 3 Everhome Suites amid extended stay push

    The brand is a key part of Choice’s growth strategy, as extended stay remains “one of the most compelling segments in lodging,” per VP Matt McElhare.

    By • Feb. 3, 2026
  • A rendering shows Waldorf Astoria Deer Valley Resort and Residences.
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    Courtesy of Hilton
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    Hilton brings Waldorf Astoria to Utah’s Deer Valley ski resort

    With a hotel and branded-residences project, Hilton expands at “one of the country’s most sought‑after luxury and lifestyle mountain destinations,” a company VP tells Hotel Dive.

    By • Feb. 2, 2026
  • Guests check in with the front desk in a hotel lobby
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    Getty Images
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    Hotel industry forecast 2026: Technology, development, labor and more

    Hospitality experts share the top trends that will impact hotels this year, including a growing wealth bifurcation, AI advancements and brand proliferation. 

    By • Jan. 30, 2026
  • Leire Leoz is pictured
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    Courtesy of Accor
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    Accor taps chief franchise officer for premium, midscale and economy division

    Leire Leoz is tasked with “fostering robust growth” in the segments, per Group Deputy CEO Jean-Jacques Morin, following a sluggish Q3 for the division. 

    By • Jan. 30, 2026
  • A guest room features a tiger-striped pillow.
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    Courtesy of Steve Freihon
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    Hilton reportedly to launch new college town-focused lifestyle brand

    A complement to its acquired Graduate brand, Undergraduate by Hilton would target small college towns in secondary and tertiary markets, Skift reported.

    By • Jan. 29, 2026
  • An aerial image of the Escape Solar and Storage Project in Nevada
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    Courtesy of MGM Resorts International
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    Hotel Tech-in: The solar energy array powering MGM Resorts in Las Vegas

    The resort operator is using Estuary Power’s newly completed Escape Solar and Storage Project to power its electricity needs on the Strip and support its renewable energy goals.

    By • Jan. 29, 2026
  • People protest at New York City Hilton hotel
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    Michael M. Santiago via Getty Images
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    Protesters arrested at Hilton hotel in New York City

    According to multiple news reports, dozens of people occupied the lobby of a Hilton Garden Inn in Tribeca, accusing the hotel of housing U.S. Immigration and Customs Enforcement agents.

    By Lara Ewen • Jan. 29, 2026
  • A rendering of PUBLIC West Hollywood
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    Courtesy of PUBLIC
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    Ian Schrager taps Highgate to take PUBLIC hotel brand global

    According to The Wall Street Journal, the joint venture will scale the PUBLIC brand through acquisitions and conversions of current Highgate properties.

    By Lara Ewen • Jan. 28, 2026
  • A rendering of a Ruby-branded hotel in Chicago.
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    Courtesy of IHG Hotels & Resorts
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    IHG debuts first US Ruby Hotels property in Chicago

    The signing underscores the urban lifestyle brand’s strong growth potential, per IHG Americas CEO Jolyon Bulley.

    By • Jan. 27, 2026
  • An image of Six Senses Camp Korongo in Utah
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    Courtesy of IHG Hotels & Resorts
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    IHG brings Six Senses resort to Utah amid brand’s expansion

    Six Senses Camp Korongo comes as IHG aims to “set a new standard in ultra-luxury experiential travel.”

    By • Jan. 26, 2026
  • A rendering of The Knox Hotel
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    Courtesy of Auberge Collection
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    Top US hotel openings to watch in 2026

    From Dolly Parton’s first Nashville hotel to reimagined icons like Delano Miami Beach, here are the projects hoteliers should keep an eye on this year.

    By Michele Laufik • Updated Jan. 29, 2026
  • A image of Mews Founder Richard Valtr and CEO Matt Welle
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    Courtesy of Mews
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    Mews lands $300M investment to deepen focus on AI

    Valuing the hospitality technology provider at $2.5 billion, the Series D capital raise is the largest funding round ever in hospitality software, the Amsterdam-based company claims.

    By Lara Ewen • Jan. 23, 2026
  • The interior of a hotel room at The Heid Lofts in Philadelphia.
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    Courtesy of Reside
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    Wyndham-Reside partnership expands amid apart-hotel boom

    The duo opened The Heid Lofts in Philadelphia under the Reside, a Wyndham Residence brand, while competitors Hilton and Marriott also invest in the apartment-style accommodations space.

    By • Jan. 22, 2026
  • A image of Choice Hotels' new marketing campaign materials.
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    Courtesy of Choice Hotels International
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    Choice Hotels hones in on value in latest global marketing campaign

    Featuring entertainer Keegan-Michael Key, the ad spots highlight how Choice offers guests unique experiences and more value across its brand portfolio.

    By • Jan. 21, 2026
  • The interior of an apartment-style hotel room.
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    Courtesy of Hilton
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    Q&A

    How Hilton and Placemakr are redefining hotel accommodations

    Following Hilton’s debut of Apartment Collection, Placemakr CEO Jason Fudin shares how the hospitality providers aim to institutionalize apartment-style stays amid the segment’s rapid growth.

    By • Jan. 20, 2026
  • The interior of an apartment-style hotel room.
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    Courtesy of Hilton
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    Hilton debuts Apartment Collection, expanding in residential hospitality

    The brand will launch through a partnership with apartment-style accommodations provider Placemakr, adding as many as 3,000 units to Hilton’s system.

    By • Jan. 15, 2026
  • An image of a room at Mint House 70 Pine by Kasa in New York City
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    Courtesy of Kasa
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    Kasa enters into a strategic combination with Mint House

    The apart-hotel company will integrate Mint House’s portfolio of residential hospitality units through a deal that illustrates “the alternative accommodations sector is maturing,” Kasa’s CEO shares.

    By • Jan. 14, 2026
  • Construction site with cone yard sign, high-rise hotels, office building, skyscraper structure, working cranes, lower floor precast concrete wall in downtown Irving, Texas, commercial real estate
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    Getty Images
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    C-suite leaders forecast the top hotel development trends of 2026

    Chief development officers and segment leaders from six hotel companies, including Marriott, Hilton and Hyatt, share what will drive pipeline growth and strategy this year.

    By • Jan. 14, 2026