Consumer Trends


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    Permission granted by Noor Adatia/Hotel Dive
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    Execs at Lodging Conference discuss hotel development opportunities

    Chief development officers from Wyndham, IHG, Choice and more shared the growth prospects behind conversions and extended stay amid an unfavorable backdrop for owners.

    By • Oct. 8, 2026
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    Courtesy of Hilton
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    The top hospitality conferences in 2027

    Industry professionals will have many opportunities to connect, discuss and learn at events focused on hotel technology, development, investment and more.

    By • Oct. 6, 2026
  • A Harvest Hosts RV sits near a winery.
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    Courtesy of Choice Hotels International
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    Choice Hotels to acquire Harvest Hosts

    In a deal valued at approximately $130 million, Choice will acquire 100% of the RV membership company as it pursues growth in the rapidly expanding outdoor hospitality space.

    By • Sept. 30, 2026
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    Permission granted by Rottet Studio
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    Opinion

    Wellness is no longer a hotel amenity. It’s the core product.

    The hotels pulling ahead are those building recovery and restoration into the stay itself, writes one corporate travel agency co-founder.

    By Luiz Moura • Sept. 29, 2026
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    Courtesy of Accor
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    Accor rolls out AI tool to assist guests across full travel journey

    The ALL Concierge is an “end-to-end conversational travel companion” that helps guests discover and book hotels and serves as a point of contact throughout their entire stay.

    By • Sept. 23, 2026
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    Permission granted by Mikkel Vang
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    Column

    Lodging Lowdown: Ritz-Carlton introduces luxury residences in Brooklyn, 1 Hotel Austin opens in Texas

    Plus, IHG Hotels & Resorts has partnered with EasyJet to offer travel benefits to small- and medium-sized businesses.

    By • Sept. 18, 2026
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    Courtesy of Loews Hotels & Co.
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    Column

    Lodging Lowdown: Aimbridge brings 3 historic hotels under management, PM Hotel Group names development SVP

    Plus, Loews Hotels has launched new fitness experiences across its portfolio that embrace the “unique character” of each destination.

    By • Sept. 11, 2026
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    Courtesy of Tennessee Tourism
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    Dolly Parton’s Nashville SongTeller Hotel to open later this month

    The SongTeller Hotel, dedicated to the life and legacy of the late country music star, is slated to open Sept. 29, featuring a 20,000-square-foot immersive museum.

    By • Sept. 10, 2026
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    What hoteliers should have on their radar this fall

    Hotel Dive rounds up top trends in investment, development, guest satisfaction and more that hotel pros should watch through 2026.

    By • Sept. 8, 2026
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    Guest satisfaction is up at branded hotels: report

    JD Power found that while guest rooms are largely driving an improved guest experience at hotels managed by third parties, lobbies and other common areas remain an opportunity.

    By • Sept. 8, 2026
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    Kevin Dietsch/Getty Images via Getty Images
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    Travel CEOs meet with Trump to encourage international travel after World Cup

    Hotel and travel executives urged the president to build on this summer’s momentum with a goal of attracting 100 million visitors per year by 2030.

    By • Sept. 4, 2026
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    Courtesy of Diamond PR
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    Downtown Savannah hotel reopens as Hotel Orielle

    The 75-room Autograph Collection hotel in Georgia will pay homage to the city's past and remain a Marriott-branded property under the company's luxury lifestyle banner.

    By • Sept. 2, 2026
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    Courtesy of Marriott International
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    Marriott, NFL partner on curated travel guides

    The City Guides program features local recommendations from NFL players as Marriott Bonvoy turns to brand partnerships to offer rewards that speak to guests’ passions.

    By • Sept. 1, 2026
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    Courtesy of Google
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    Google introduces AI Mode hotel booking

    The conversational search tool allows guests to book stays with partners including Choice Hotels and Hilton as travelers turn toward artificial intelligence for trip planning.

    By • Sept. 1, 2026
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    Drew Angerer/Getty Images via Getty Images
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    Fred Dixon returns as NYC Tourism CEO to drive visitation, economic growth

    The Brand USA leader will leave his post to again head New York City Tourism + Conventions, with the goal of bolstering the city’s embattled tourism industry.

    By • Aug. 28, 2026
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    Courtesy of Hoefer Welker
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    UMusic Hotels expands to downtown Kansas City

    Developers will convert a historic downtown building into a music-focused 169-room hotel, inspired by the Missouri city’s rich jazz history.

    By • Aug. 27, 2026
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    Spencer Platt/Getty Images via Getty Images
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    NYC hotels urge resolution in US-Canada trade war

    The Hotel Association of New York City claims the escalating conflict threatens tourism to the city, which could heighten the economic challenges hotels are already facing.

    By • Aug. 26, 2026
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    Permission granted by Rottet Studio
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    Hilton launches fitness and recovery concept Signia Restore

    Set to debut at Signia Hilton Indianapolis in 2027, Restore combines advanced fitness and restorative technologies as travelers increasingly prioritize wellness.

    By • Aug. 26, 2026
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    july7th via Getty Images
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    Hotel rates climb this Labor Day weekend: AAA

    Americans will pay more for hotels in both domestic and international markets over the 2026 holiday weekend as they prioritize outdoor destinations, per a new report.

    By • Aug. 25, 2026
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    Opinion

    How hotels can adjust to the evolving AI search landscape

    As travelers increasingly use artificial intelligence for trip planning, hotels must consider the impacts on visibility and distribution, per Operto CEO Tim Major.

    By Tim Major • Aug. 24, 2026
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    Getty Images
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    4 AI-powered hotel search tools that have launched so far in 2026

    Marriott, IHG and Wyndham have debuted conversational search tools as travelers increasingly use artificial intelligence for trip planning.

    By • Aug. 21, 2026
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    Noor Adatia/Hotel Dive

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    How hotels can leverage experiences and unique partnerships to drive loyalty

    Marriott International’s Lucy Werner shares how strategic partnerships can enhance the guest experience and tap into guests’ passions and interests.

    By • Aug. 19, 2026
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    Courtesy of Marriott International
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    Marriott’s Luxury Collection debuts expedition series focused on cultural immersion

    The brand launched a set of 10 travel itineraries and experiences that enable guests to engage more deeply with destinations across its portfolio.

    By • Aug. 19, 2026
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    Q&A

    Alum CEO on why he’s betting on luxury hospitality in college towns

    David Vialli says Alum is filling a gap in the competitive college town lodging market by introducing an exclusive, members-based concept catered toward donors and alumni.

    By • Aug. 17, 2026
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    Getty Images
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    IHG posts H1 RevPAR gains due to ‘favorable macro backdrop’

    The hotel giant also touted record levels of development activity, opening nearly 200 hotels in the first half of 2026.

    By • Aug. 11, 2026