Consumer Trends


  • The glass exterior of the Anaheim Convention Center features blue signage denoting Wyndham's 2023 Global Conference.
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    Courtesy of Wyndham Hotels & Resorts
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    Wyndham posts Q2 domestic RevPAR gains amid improving fundamentals

    During the second quarter of 2026, the company opened nearly 18,000 rooms globally and expanded its artificial intelligence capabilities.

    By July 23, 2026
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    Getty Images
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    Artificial intelligence becoming a ‘mainstream travel planning tool’: survey

    A recent report from Allianz Partners found that 37% of U.S. travelers use AI to plan travel and expect “fast, intuitive, and mobile-first interactions” during trips.

    By July 23, 2026
  • Pictured is a hotel room in San Antonio
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    Courtesy of Hilton
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    Hospitality industry leaders’ top tips for adapting to the 2026 hotel landscape

    During the first half of the year, experts shared advice on hotel design, technology, personalization and more.

    By July 21, 2026
  • New York City skyline with urban skyscrapers at sunset
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    Getty Images
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    NYC hotels remain ‘vulnerable’ from loss of international visitors: report

    New York City’s hotel industry “requires a return of international visitors and increased employment” to fully recover from the pandemic, per State Comptroller Thomas DiNapoli.

    By July 21, 2026
  • Travelers wait in line at an airport.
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    Brandon Bell via Getty Images
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    Travelers finding ‘creative ways’ to make summer vacations feasible: AHLA

    Despite higher prices, U.S. travelers are identifying ways to stretch their wallets this summer, including opting for budget-friendly hotels, per a new survey.

    By July 20, 2026
  • hands holding a phone showing hotel recommendations
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    Rezolve Ai via Artlist.io

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    Sponsored by Rezolve Ai

    AI visibility is not a passive outcome. It is a commercial decision.

    AI is recommending hotels to travelers right now. Is yours one of them?

    By Rezolve Ai • July 20, 2026
  • Exterior of a beachfront hotel
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    Courtesy of Hilton
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    Hilton completes $100M renovation on first LXR hotel in Hawaii

    The redesign of the Ka Laʻi Waikīkī Beach, LXR Hotels & Resorts, “marks an exciting evolution for both the LXR portfolio and Hilton Luxury globally,” per luxury brand head Dino Michael.

    By July 16, 2026
  • The interior of SingleThread Restaurant & Inn in Healdsburg, California.
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    Retrieved from SingleThread Restaurant & Inn on July 16, 2026
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    Travelers are booking hotel stays based on F&B: report

    This summer, 60% of travelers have booked a hotel specifically because of its restaurant, while hotel restaurant dining is up year over year, per OpenTable.

    By July 16, 2026
  • Spa in a hotel
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    Courtesy of Hilton
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    Hilton, ResortPass expand partnership as consumers seek flexible wellness

    Hilton renewed its agreement with the day-pass provider to scale access to health and wellness offerings across its properties.

    By July 15, 2026
  • People watch fireworks in Washington, D.C., for fourth of July.
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    John McDonnell via Getty Images
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    US hotels see RevPAR boost from America 250 events, World Cup

    For the week ending July 4, RevPAR, ADR and occupancy were up year over year, with Washington, D.C., seeing some of the highest performance gains. 

    By July 13, 2026
  • Man on wheelchair going to the toilet not adapted for disability person.
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    Getty Images
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    How accessibility features can help hotels win guests in an aging America

    Ensuring an accessible stay is a key way for hotels to attract older adults, who tend to spend more and remain loyal.

    By Michael Brady • July 10, 2026
  • Exterior of a waterfront hotel
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    Courtesy of Hilton
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    Hilton highlights recreation with first property in Key West, Florida

    The 175-key Hilton Key West Resort & Marina offers paddleboarding, kayaking and yoga, as well as boating and fishing that are signature to the Florida Keys.

    By July 7, 2026
  • A colorful sign reads "Official Sticker Collection, World Cup 2026" in a sports stadium.
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    Dave Kotinsky via Getty Images
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    Hotels in World Cup host cities exceed initial RevPAR forecast

    CoStar data through June 27 shows that hotels in U.S. host cities have averaged RevPAR gains “well above 20%,” surpassing the group’s initial projection of 13%, per analyst Didio Pequeno.

    By July 6, 2026
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    Getty Images
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    Hotel Tech-in: The dual-strategy loyalty product producing instant rewards

    Using artificial intelligence and behavioral data, Laasie provides travelers with a highly personalized hotel loyalty experience that drives returns for owners.

    By June 30, 2026
  • Travelers sit in a car overlooking a body of water.
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    Courtesy of Choice Hotels International
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    Hotels tap into experiences as travelers seek maximum value this summer

    New Priceline research shows that consumers are “deeply committed” to travel this season, but they want more from their trips. Choice Hotels and others are leaning into the trend.

    By June 26, 2026
  • Woman paying on smartphone in hotel room
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    Getty Images
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    Travelers are game for AI discovery but want to keep agency

    Even as comfort with AI grows, consumers still express a desire for control over the process and are more willing to collaborate with AI than completely hand over the reins.

    By Kristen Doerer • June 26, 2026
  • Choice Hotels International headquarters at the Pike & Rose development in North Bethesda, Maryland.
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    Courtesy of Choice Hotels International
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    Q&A

    Inside Choice Hotels’ next phase of technology innovation

    Choice Chief Data, AI and Technology Officer Anna Scozzafava shares how the company is deploying artificial intelligence to create value for both owners and guests.

    By June 24, 2026
  • Workers smiling
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    Courtesy of Hilton
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    Workers prefer a human-centered approach, still anxious about AI: Hilton

    A new report examines how hospitality-inspired leadership, community, mentorship and purpose drive retention and performance in the workplace.

    By June 23, 2026
  • The lobby features an orange carpet with a modern design.
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    Courtesy of Marriott International
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    Opinion

    How hoteliers can embrace design to create memorable moments

    Small but carefully considered design details represent a valuable way for owners to differentiate their hotel and drive a tangible return.

    By Paige Harris • June 22, 2026
  • An exterior image of The Ritz-Carlton New York, Central Park
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    Courtesy of Gencom
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    Luxury hotels to enter a ‘compelling’ investment cycle: JLL

    Recent data shows that the luxury segment is seeing opportunity due to the convergence of strong operational performance, limited supply growth and improving capital markets.

    By June 15, 2026
  • Woman sitting at airport on her phone
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    Artlist.io / Rezolve Ai

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    Sponsored by Rezolve Ai

    AI Is becoming the new front door to hospitality discovery

    Travelers are asking ChatGPT and Gemini where to stay. Is your brand part of the conversation?

    June 15, 2026
  • A image of Mews Founder Richard Valtr and CEO Matt Welle
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    Courtesy of Mews
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    Q&A

    Mews founder on how AI can deepen human connection at hotels

    Richard Valtr believes the human aspect of hospitality can be preserved — and even strengthened — through the strategic use and implementation of artificial intelligence.

    By June 11, 2026
  • Panelists speaking at a conference
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    Noor Adatia/Hotel Dive
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    Top hotel investment trends from NYU IHIF

    At NYU’s annual International Hospitality Investment Forum, panelists agreed that transaction activity is on track for continued growth, following 2025’s late-year rebound.

    By June 9, 2026
  • A screenshot of a conversation with Priceline's AI assistant Penny
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    Retrieved from Priceline.
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    Where Priceline wants to take travel booking with agentic AI

    Online travel companies are racing to go agentic. While some brands are focusing on customer support, others are focusing on search discovery. Priceline's agentic assistant Penny works to do both.

    By Kristen Doerer • June 5, 2026
  • IHG Chat GPT app functioning
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    Courtesy of IHG Hotels & Resorts
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    IHG Hotels & Resorts launches ChatGPT app

    The artificial intelligence chatbot aims to make it easier for travelers to find IHG hotels and book their stays.

    By June 4, 2026