As artificial intelligence technologies become more advanced and loyalty programs become increasingly more important to guests, hoteliers have to learn quickly and adapt to keep up with the industry’s evolution.
In the first half of 2026, hospitality leaders shared with Hotel Dive their tips on how to scale IT infrastructure to protect profits, while others underscored the importance of preserving the human touch in the age of AI.
To enhance the guest experience, one expert shared how data-driven personalization is the future of hospitality, while a pro in the design space discussed why hotels should consider investing in thoughtful design upgrades, arguing they are a “vital business tool.”
Below is a roundup of eight opinion pieces published in H1, including information for hoteliers to keep in mind as they reexamine their strategies for the rest of the year:
