Brands: Page

  • An image shows Lefay Resort & Spa Dolomiti in Italy.
    Image attribution tooltip
    Courtesy of Marriott International
    Image attribution tooltip

    Marriott enters luxury wellness with Lefay brand deal

    Through a new joint venture, Marriott plans to scale the Italian resort brand globally as travelers increasingly seek “transformative travel experiences focused on health and longevity.”

    By • April 1, 2026
  • Inside of a guest room
    Image attribution tooltip
    Permission granted by Trailborn Hotels & Resorts
    Image attribution tooltip

    Trailborn Hotels & Resorts opens first West Coast property

    The 44-room Hill House at Trailborn Mendocino is one of two properties coming to Northern California as the outdoors-focused brand expands nationally.

    By • Updated July 1, 2026
  • outside of hotel at night
    Image attribution tooltip
    Permission granted by Binyan Studios
    Image attribution tooltip

    Marriott’s luxury lifestyle Edition brand to debut in Texas

    The 214-key Dallas Edition Hotel and residences plan to usher in a “new chapter for luxury hospitality and residential living in the city.”

    By • March 27, 2026
  • The Hyatt Regency Washington on Capitol Hill is seen on August 21, 2024 in Washington, DC.
    Image attribution tooltip
    Anna Rose Layden via Getty Images
    Image attribution tooltip

    Julienne Smith back at Hyatt to head Americas growth after IHG stint

    The longtime hospitality executive will drive growth across Hyatt’s luxury, lifestyle, classics and essentials brands in the Americas after departing her chief development role at IHG late last year.

    By • March 26, 2026
  • A young Asian receptionist is at the front desk of a luxurious hotel talking to her African American hotel guests.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Hotel guests prioritize trust, loyalty rewards over cost

    Value is increasingly determined by more than just cost, as travelers prioritize dependable stays and tangible loyalty recognition, according to a new Choice Hotels survey.

    By • March 26, 2026
  • An aerial image of the JW Marriott Marco Island Beach Resort in Florida.
    Image attribution tooltip
    Retrieved from JW Marriott Marco Island Beach Resort on March 25, 2026
    Image attribution tooltip

    JW Marriott Marco Island Beach Resort to sell in $835M deal

    Sculptor Diversified Real Estate Income Trust, in a joint venture with Trinity Investments, acquired the Florida property as luxury hotel investment picks up.

    By • Updated May 5, 2026
  • The exterior of FOUND Hotels, Santa Barbara, Series by Marriott in California.
    Image attribution tooltip
    Courtesy of Hawkins Way Capital
    Image attribution tooltip

    California Best Western hotel converts to Series by Marriott

    The Best Western Plus Pepper Tree Inn in Santa Barbara is now a Found Hotels property operating under the recently launched Series collection brand.

    By • March 25, 2026
  • Inside of hotel lobby
    Image attribution tooltip
    Courtesy of NewcrestImage
    Image attribution tooltip

    NewcrestImage reopens The Clara Hotel in Texas

    The redesigned property retains its affiliation with Hilton’s Tapestry Collection and introduces two food and beverage concepts.

    By • Updated July 14, 2026
  • An image of the lobby atThe Monarch San Antonio, Curio Collection by Hilton
    Image attribution tooltip
    Courtesy of Hilton
    Image attribution tooltip

    5 notable hotel openings so far in 2026

    From coast to coast, Hilton, IHG Hotels & Resorts and AutoCamp have debuted lifestyle properties as they plot portfolio growth across burgeoning brands.

    By • March 24, 2026
  • Hotel along a busy, urban street
    Image attribution tooltip
    Courtesy of Yotel
    Image attribution tooltip

    Why Yotel, Hilton entered into an exclusive franchise agreement

    Yotel CEO Phil Andreopoulos shares why the brand decided to team up with the hotel giant, which stood out from others during a “competitive process.”

    By • March 23, 2026
  • A woman checks into a hotel at the front desk.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Can increased AI investment in 2026 give hoteliers a competitive edge?

    Hospitality IT decision-makers say artificial intelligence adoption could impact guest communications, hotel discoverability and direct bookings, per a report.

    By • March 23, 2026
  • A rending of The Stockman, Auberge Collection in Steamboat Springs, Colorado.
    Image attribution tooltip
    Retrieved from Marquee Development on March 23, 2026
    Image attribution tooltip

    Auberge Collection bets on après ski with ultra-luxury Colorado resort

    The Stockman will bring a hotel and residences, along with a spa and three culinary venues, to Steamboat Springs, as the hospitality brand expands its alpine footprint.

    By • March 23, 2026
  • The atrium of NoMad London features hanging plants.
    Image attribution tooltip
    Courtesy of Hilton
    Image attribution tooltip

    Hilton names chief brand officer for luxury lifestyle NoMad Hotels

    Kristen Millar will lead the next phase of international growth for NoMad, which is expanding after Hilton acquired its owner, The Sydell Group, in 2024.

    By • March 20, 2026
  • The exterior and logo of a Yotel hotel.
    Image attribution tooltip
    Courtesy of © 2026 Hilton
    Image attribution tooltip

    Yotel marks first brand in newly launched Select by Hilton collection

    The pair have entered into an exclusive franchise agreement, through which Yotel will join Hilton’s network while continuing to independently manage and license its brand at 23 hotels.

    By • March 19, 2026
  • Decorated bar inside a hotel
    Image attribution tooltip
    Courtesy of Douglas Friedman
    Image attribution tooltip

    Santa Monica’s The Georgian hotel joins Unbound Collection by Hyatt

    The Southern California oceanfront landmark, featuring a curated library and on-site gallery, is now a part of Hyatt’s independent luxury brand.

    By • March 18, 2026
  • Hotel near a parking lot and highways
    Image attribution tooltip
    Permission granted by LivAway Suites
    Image attribution tooltip

    LivAway Suites opens second Arizona hotel in Phoenix suburb

    The extended stay brand is expanding its footprint with a 126-room hotel in Glendale as it pursues expansion nationwide.

    By • March 18, 2026
  • Silhouettes of business people
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Hospitality execs say women leaders are key despite underrepresentation

    C-suite officers from Extended Stay America and Peregrine Hospitality share how diverse hotel workforces can improve results and drive career advancement.

    By • March 18, 2026
  • A rendering of Hilton Miami Beach Convention Center Hotel in Miami.
    Image attribution tooltip
    Courtesy of Peachtree Group
    Image attribution tooltip

    Hilton to open Miami convention hotel this spring

    The historically significant, 289-key Hilton Miami Beach Convention Center Hotel is set to open in May after securing a $103 million bridge loan from Peachtree Group.

    By • March 17, 2026
  • An aerial view of The Resort at Kapalua Bay on Maui, Hawaii.
    Image attribution tooltip
    Courtesy of Marriott International
    Image attribution tooltip

    Marriott grows luxury portfolio with Hawaii St. Regis conversion

    The Resort at Kapalua Bay on Maui will join the brand as Marriott, along with competitors, targets high-end consumers in the top leisure destination.

    By • March 17, 2026
  • Rendering of outside of new hotel
    Image attribution tooltip
    Courtesy of Minor Hotels
    Image attribution tooltip

    Minor Hotels to launch inaugural Wolseley Hotel in New York City

    The Wolseley Hotel New York, inspired by its namesake London restaurant, is set to open early next year near Times Square. 

    By • March 16, 2026
  • Casa Mani Resort Napa Valley, Curio Collection by Hilton
    Image attribution tooltip
    Courtesy of DyeLot Interiors
    Image attribution tooltip
    Opinion

    5 tips for hospitality owners facing challenging conversions

    Repositioning a hotel asset requires a solid plan, cohesive teamwork and creativity to yield an on-brand solution that is well-designed and cost-effective.

    By Jackson Thilenius • March 16, 2026
  • Inside of a hotel room with a large window
    Image attribution tooltip
    Courtesy of Kimpton Era Midtown New York/Extell Development Company
    Image attribution tooltip

    IHG opens Kimpton Era Midtown New York

    Hotel amenities include a new restaurant from Chef Rocco DiSpirito, a 24-hour gym and a rooftop bar with skyline views.

    By • March 13, 2026
  • Rendering of a lush patio
    Image attribution tooltip
    Permission granted by Highline Hospitality Partners
    Image attribution tooltip

    Hyatt opens lifestyle hotel in Charleston

    The renovated 197-key hotel is one of the first properties in the southeastern U.S. to convert under the JdV brand collection.

    By • Updated July 17, 2026
  • Rendering of a hotel pool surrounded by palm trees
    Image attribution tooltip
    Courtesy of Hilton
    Image attribution tooltip

    Curio Collection by Hilton to open first hotel in Hawaii

    The company also appointed veteran hospitality executive Jon Itoga as general manager and tasked him with leading strategy ahead of the resort's official opening in fall 2026.

    By Lara Ewen • March 12, 2026
  • Marriott Bonvoy partners with Ilona Maher and Sam Coffey for new ‘Where Gameday Checks In’ campaign
    Image attribution tooltip
    Courtesy of Marriott
    Image attribution tooltip

    Marriott Bonvoy’s March Madness ads show key role hotels play in pregame rituals

    Along with ads spotlighting partnerships with the NCAA and U.S. Soccer Federation, the chain is launching a limited podcast tied to March Madness.

    By Peter Adams • Updated March 12, 2026