Upscale outdoor hospitality provider Under Canvas has appointed Noah Brodsky as CEO.
Brodsky joins Denver-based Under Canvas with more than two decades of leadership experience across hospitality, travel and consumer lifestyle brands. He most recently served as chief commercial officer at tour operating company Lindblad Expeditions, according to a news release. Brodsky also previously held senior leadership roles at Travel + Leisure Co. and Wyndham Hotels & Resorts.
Brodsky succeeds Matt Gaghen, who has served as CEO since 2020. During his tenure, Gaghen helped scale Under Canvas into a multi-brand hospitality platform with a portfolio spanning top outdoor destinations across the country, per the release. The brand also entered an exclusive partnership with Hyatt in 2024.
“Over the past several years, Under Canvas has expanded into 17 landmark destinations, including the launch of ULUM, a luxury, outdoor resort brand, and the Outdoor Collection,” Gaghen said in a statement. “It’s been a privilege to help lead a brand that puts connection — to place, to community, and to each other — at the center of everything it does, delivering exceptional experiences in nature. As Under Canvas looks ahead, I’m confident Noah is the ideal leader to carry that same commitment forward while helping Under Canvas continue to innovate and redefine how guests from around the world experience the outdoors.”
Last month, Under Canvas opened its inaugural California location, Under Canvas Yosemite, first announced in 2024. The company also plans to open Under Canvas White Mountains in Dalton, New Hampshire, in June.
“With a growing portfolio rooted in iconic locations and a guest experience that feels intentional at every touchpoint, the brand is exceptionally well positioned to meet increasing demand for more meaningful, place-based travel,” Brodsky said in a statement.
As part of the CEO transition, Gaghen will become executive chairman by the end of this year, after which he will join Under Canvas’ board of directors.
