As travelers increasingly turn to artificial intelligence for trip planning, hotel companies are advancing their guest-facing AI tools. 

This year alone, several hotel companies, including Marriott International, IHG Hotels & Resorts and Wyndham Hotels & Resorts, have launched conversational search tools to meet travelers where they are. Some tools have debuted on ChatGPT, while others are accessible directly on company websites and mobile apps. Meanwhile, some tools are in beta, such as Hilton’s generative AI-powered digital concierge. 

The recent rollout of these AI search tools is part of a broader push by hotel companies to evolve their technology strategies, executives detailed during Q2 earnings. For example, Marriott is in the midst of an enterprisewide AI deployment. So is Choice Hotels International, although it has yet to unveil a consumer-facing AI search product. 

Below is a roundup of Hotel Dive’s coverage of several AI-powered hotel search tools that have launched so far this year. The stories include insights into how hotel companies will approach technology innovation for the remainder of 2026.