Marriott International unveiled its latest luxury property to open in the U.S. amid the company’s push in the segment.
The Ritz-Carlton Dallas, Las Colinas, a hotel with a 38-year history, has reopened after undergoing a $55 million renovation to its lobby, guest rooms and amenity spaces. The updated property now offers “a fresh take on modern luxury,” Marriott said in a statement.
New York-based Jeffrey Beers International and Omaha, Nebraska-based Leo A Daly led the design of property improvements, including the addition of Bar Juniper, which serves cocktails and shareable bites, to the lobby. The bar’s design incorporates “feminine touches inspired by indigenous Texas vegetation,” according to Marriott.
The hotel’s 427 guest rooms were also revamped with a nod to the property’s history as a former family ranch. Meeting spaces and ballroom facilities, spanning 80,000 square feet, were added during the multiphase renovations.
There are upgrades still in process, set to open later this year. According to Marriott, Knife Italian, a restaurant concept by Michelin-starred chef John Tesar, will open later this month. Marriott’s senior director of culinary for the U.S. and Canada, chef Stephen Toevs, previously told Hotel Dive that food and beverage enhancements are happening across the company’s luxury portfolio to cater to changing traveler demands.
Campo Coffee & Provisions will also open at The Ritz-Carlton Dallas, Las Colinas. And the property will see a full transformation of its 14,000-square-foot on-site salon and spa as well as the resort pool.
The hotel is the latest Ritz-Carlton to open, as Marriott strategically expands in the luxury segment. The brand also recently reopened The Ritz-Carlton Naples following renovations, unveiled The Ritz Carlton Portland and expanded to Savannah, Georgia.
The opening is part of a recent surge in luxury hotel development in the Dallas-Fort Worth metropolitan area. The market has the largest hotel development pipeline in the U.S., spanning all segments, according to Lodging Econometrics.