Correction: A previous version of this article’s headline miscounted the number of stories included below. There are nine stories linked here, not seven.
What is “luxury and lifestyle” in the hotel space?
The answer depends on who you ask. Hoteliers define it in different ways. Some hotels, for instance, lean more “lifestyle” than “luxury,” like the value-forward Motto by Hilton brand. Others offer a compelling mix of both, such as the wellness-focused luxe resort chain Six Senses.
But one thing hoteliers can agree on is the segment is hot right now.
Hilton, for instance, expects its lifestyle pipeline to more than double between 2022 and 2032. Choice is expanding its lifestyle hotel brand, Cambria. And investor interest in the segment is so high that IHG Hotels & Resorts released a half-hour video interview with the company’s SVP of luxury and lifestyle brands, Jane Mackie, in tandem with its latest earnings report.
Lifestyle, Mackie said, “is really about people seeing either their actual or their aspirational lives reflected in the hotel that they stay in.” Lifestyle hotels tend to be more design-forward and feature food and beverage as an “integral part of the guest experience,” she added.
Perhaps that emphasis on guest experience is why hotel management companies — including Pyramid Hospitality and Hersha Hospitality Management — are increasingly creating divisions dedicated to servicing the segment.
The following is a roundup of Hotel Dive’s coverage of luxury and lifestyle hotels.