Marketing


  • Mars Tripadvisor
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    Courtesy of Mars
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    Tripadvisor, Mars Petcare team to solve pet owners’ travel headaches

    As part of the partnership, Tripadvisor debuted a new award category recognizing the world’s most pet-friendly hotels.

    By Peter Adams • May 21, 2024
  • Singer Noah Kahan plays a guitar on the beach.
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    Courtesy of Hard Rock International
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    Hard Rock rolls out global loyalty program across hotels, retail, casinos

    In a multimillion-dollar campaign for the launch, celebrities Shakira, John Legend, Lionel Messi and Noah Kahan plugged member benefits, which span Hard Rock property types.

    By May 9, 2024
  • A photo of planes' tails.
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    Spencer Platt via Getty Images
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    The Gen Z traveler has landed: Here’s what the numbers say

    With 72% of millennials and 65% of Gen Zers planning to spend more on travel this year than 2023, brands need to connect at each step of the journey.

    By Sara Karlovitch • May 3, 2024
  • Jimmy Darts and a friend.
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    Jamie McCarthy via Getty Images
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    Choice Hotels targets millennial and Gen Z travelers with first TikTok marketing campaign

    The campaign, featuring influencer Jimmy Darts, aims to expand brand awareness for Choice’s Comfort and Cambria properties.

    By April 11, 2024
  • Scott Strickland
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    Courtesy of Wyndham Hotels & Resorts
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    Wyndham appoints CIO Scott Strickland as chief commercial officer

    Heading a newly created commercial organization, the company veteran will focus on Wyndham’s technology strategy and oversee global sales, revenue generation, marketing and loyalty.

    By April 9, 2024
  • The waffle-making station at Hampton by Hilton.
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    Courtesy of Hilton
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    Hilton’s Hampton launches rebrand, refreshed prototype

    A new visual identity and optimized hotel design are intended to position Hampton for “the next era of travel,” the hotel company said.

    By March 20, 2024
  • Duke Blue Devil mascot flexes on a Marriott hotel bed
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    Courtesy of Marriott
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    Marriott Bonvoy joins March Madness craze to celebrate game-day rituals

    The hotel chain is pushing its loyalty platform through digital and linear spots in hopes of winning consumers as they map out their travel plans. 

    By Aaron Baar • Feb. 20, 2024
  • Suitcase sitting in hotel room
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    Ziga Plahutar via Getty Images
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    Opinion

    4 ways hoteliers can optimize loyalty

    Hotel loyalty programs are not just a tool for customer retention — they are a strategic asset that can significantly contribute to RevPAR.

    By Mo Chaar • Feb. 12, 2024
  • Booking.com launched a new marketing campaign.
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    Retrieved from Booking.com on February 06, 2024
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    Booking.com campaign taps Tina Fey to promote ‘travel alter-egos’

    The ads showcase the various personas travelers have while on vacation, mirroring aspects of a recent Choice Hotels marketing campaign.

    By Feb. 6, 2024
  • Paris Hilton recreated in Roblox for a Hilton campaign
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    Courtesy of 11:11 Media
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    Hilton checks in to Paris Hilton’s Roblox world for loyalty push

    Users can earn real-world Hilton Honors perks in the metaverse as part of a campaign that recreated an ad using the platform’s avatars.

    By Chris Kelly • Jan. 23, 2024
  • A still from one ad shows a father and daughter sitting side-by-side on armchairs.
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    Courtesy of Hotels.com
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    Hotels.com is a ‘matchmaker’ in new global ad campaign

    The ads highlight the online travel agency’s mobile app.

    By Jan. 19, 2024
  • An image from Choice Hotels largest-ever marketing campaign
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    Permission granted by Choice Hotels International
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    Choice Hotels CMO talks the brand’s largest marketing campaign to date

    The hotel company’s latest campaign — starring Keegan-Michael Key — highlights Choice's growing presence in the upscale space, Chief Marketing Officer Noha Abdalla shared.

    By Jan. 8, 2024
  • A person sweeps up confetti in Times Square, where an ad for Fontainebleau is visible on a building behind them.
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    Adam Gray via Getty Images
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    Fontainebleau reveals new brand identity

    The resort, which recently opened a luxury property in Las Vegas, unveiled its new logo with an animation at the New Year’s Eve ball drop in Times Square.

    By Jan. 4, 2024
  • NBA stars Nikola Jokić and Peyton Watson are pictured walking together
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    Courtesy of Expedia
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    Hotels.com recruits NBA stars to promote mobile app, loyalty program

    A new “Hotel like a Pro” campaign highlights Nikola Jokić and Jimmy Butler’s “hotel hacks” and includes an integration with the NBA2K video game.

    By Jessica Deyo • Dec. 20, 2023
  • Trivago brand refresh materials on mobile devices
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    Courtesy of Trivago
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    Trivago introduces brand refresh with ads localized with help from AI

    A streamlined logo and new Trivago Guy are front and center in spots that use automation to reach different markets.

    By Peter Adams • Dec. 15, 2023
  • A headshot of Mark Weinstein.
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    Courtesy of Hilton
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    Q&A

    Hilton CMO on why its ‘For the Stay’ campaign is the hotel’s ‘Just Do It’

    In an interview with Hotel Dive, Hilton CMO Mark Weinstein shares the inspiration behind the marketing platform, the story of the company’s 10-minute TikTok and strategy tips for hotel marketers.

    By Nov. 29, 2023
  • Hotels guests at Hyatt's Andaz Scottsdale taking part in the property's experiential offerings.
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    Retrieved from Hyatt on November 29, 2023
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    Hyatt bets on experiential travel with Andaz marketing campaign

    Guests at Andaz’s 29 global properties will have access to unique amenities at a time when leisure travelers are seeking experiential accommodations and destinations.

    By Nov. 29, 2023
  • Legal conferences 2023
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    Tzido via Getty Images
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    8 hotel conferences to attend in 2024

    From innovative hotel marketing strategies and technology developments to staffing solutions and sustainability initiatives, there is no shortage of hospitality industry trends for hoteliers to discuss at these top hospitality events.

    By Oct. 10, 2023
  • Red couches in a room lined with bookshelves.
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    Courtesy of IHG Hotels & Resorts
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    InterContinental targets modern luxury travelers with ‘brand evolution’

    The global hotel brand is updating its programming and design to offer guests more culturally rich experiences.

    By Oct. 10, 2023
  • An ad for The Ritz-Carlton juxtaposes a flower bud with a blossoming flower.
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    Permission granted by Marriott International Inc.
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    Ritz-Carlton artfully depicts guests’ self-enrichment journeys in brand refresh

    The heavily symbolic “Leave Better” pushes against hotel advertising tropes and follows a wide-ranging digital overhaul for the luxury chain.

    By Peter Adams • Sept. 27, 2023
  • A clip from an animated Airbnb ad showing three people showing up for a hotel pool day to see a slew of kids running around during what is meant to be their vacation.
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    Retrieved from YouTube on September 13, 2023
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    How Airbnb is using its marketing to transcend local rental restrictions

    As New York City tightens the belt on short-term rentals, the disruptor company’s global ad campaign touts its benefits over conventional hotels.

    By Aaron Baar • Sept. 18, 2023
  • Two employees from different hotels hold up keys in a side-by-side comparison for a Hotels.com ad
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    Permission granted by Hotels.com
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    Hotels.com enlists Edgar Wright’s cinematic flair to promote new app perk

    Splashy creative helmed by the “Hot Fuzz” director shows off a side-by-side comparison feature that the brand claims is an industry-first.

    By Peter Adams • Aug. 28, 2023
  • The website for the Ritz-Carlton's New York hotel features big text reading "New York" and immersive photography.
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    Courtesy of Marriott International
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    Ritz-Carlton revamps digital experience to reflect ‘fresh era’ for the brand

    The new website's magazine-style, mobile-friendly format includes editorial content and video components.

    By Michele Laufik • Aug. 15, 2023
  • An interior shot of the lobby at Found Miami Beach.
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    Courtesy of Sonder
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    Sonder launches first hotel collection

    The short-term rental company has created Powered by Sonder, a portfolio of boutique hotels in 13 markets.

    By July 26, 2023
  • One influencer leans in to whisper in another's ear, as both sit on a leather couch.
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    Courtesy of Sonesta Hotels
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    Sonesta chief brand officer on building name recognition in a crowded market

    The hotel company’s marketing team has had to think creatively about how to build awareness for the “80-year-old startup.”

    By July 19, 2023