Marketing
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Wyndham taps Havas as integrated agency of record across creative, media
Duties include oversight of media, creative, social and digital marketing for all Wyndham brands as well as the company’s loyalty program.
By Aaron Baar • Oct. 9, 2024 -
Top hospitality conferences to attend in 2025
Learn more about the future of the hospitality industry — from hotel marketing strategies to construction financing to staffing solutions — at these can't-miss events for hotel leaders.
By Noelle Mateer • Oct. 1, 2024 -
From lotions to linens: How hotel marketplaces can boost guest loyalty
Advanced data analytics makes it easier for hotels to sell in-room products and win repeat customers.
By Shefali Kapadia • Sept. 26, 2024 -
Crescent appoints Vanessa Claspill as chief commercial officer
The 20-year industry veteran succeeds Dawn Gallagher, who was recently promoted to Crescent’s president of hospitality.
By Jenna Walters • Aug. 27, 2024 -
Choice Hotels taps creative, digital agencies for ‘next level’ marketing play
Along with new partners Dentsu X and 72andSunny, Choice sets up strategy for the remainder of 2024 and plots a 2025 campaign, in addition to loyalty enhancements.
By Jenna Walters • Aug. 14, 2024 -
Opinion
How hotels can leverage AI to boost brand awareness
Technology can help hotels glean important data from their online content, but hotel marketers need to keep ethics at the forefront.
By Andrew Fingerman • July 22, 2024 -
Hotel restaurants use storytelling, immersive experiences to draw repeat guests
Successful concepts center narratives, offer signature experiences and are well-attuned to changing customer tastes, experts say.
By Brian Martucci • July 15, 2024 -
Opinion
Hotels must evolve to cater to today’s luxury traveler
The luxury travel codes have changed, and hotels need to recognize them to stay on top of them.
By Jay Schwartz • June 24, 2024 -
Marriott teams up with Starbucks in latest loyalty play
Marriott Bonvoy and Starbucks Rewards members can link accounts to earn points redeemable toward both room nights and free coffee, as Marriott expands offerings for its 203 million members.
By Noelle Mateer • June 20, 2024 -
PRG Hospitality Group rebrands to Common Thread Hotels
The move reflects a new company ethos for the boutique hotel operator.
By Noelle Mateer • June 18, 2024 -
How a TikTok ban could impact hotel marketing efforts
Hospitality industry pros share what hotels stand to lose from a potential ban as well as alternative hotel marketing strategies to consider.
By Jenna Walters • June 18, 2024 -
Tripadvisor, Mars Petcare team to solve pet owners’ travel headaches
As part of the partnership, Tripadvisor debuted a new award category recognizing the world’s most pet-friendly hotels.
By Peter Adams • May 21, 2024 -
Hard Rock rolls out global loyalty program across hotels, retail, casinos
In a multimillion-dollar campaign for the launch, celebrities Shakira, John Legend, Lionel Messi and Noah Kahan plugged member benefits, which span Hard Rock property types.
By Noelle Mateer • May 9, 2024 -
The Gen Z traveler has landed: Here’s what the numbers say
With 72% of millennials and 65% of Gen Zers planning to spend more on travel this year than 2023, brands need to connect at each step of the journey.
By Sara Karlovitch • May 3, 2024 -
Choice Hotels targets millennial and Gen Z travelers with first TikTok marketing campaign
The campaign, featuring influencer Jimmy Darts, aims to expand brand awareness for Choice’s Comfort and Cambria properties.
By Noelle Mateer • April 11, 2024 -
Wyndham appoints CIO Scott Strickland as chief commercial officer
Heading a newly created commercial organization, the company veteran will focus on Wyndham’s technology strategy and oversee global sales, revenue generation, marketing and loyalty.
By Jenna Walters • April 9, 2024 -
Hilton’s Hampton launches rebrand, refreshed prototype
A new visual identity and optimized hotel design are intended to position Hampton for “the next era of travel,” the hotel company said.
By Noelle Mateer • March 20, 2024 -
Marriott Bonvoy joins March Madness craze to celebrate game-day rituals
The hotel chain is pushing its loyalty platform through digital and linear spots in hopes of winning consumers as they map out their travel plans.
By Aaron Baar • Feb. 20, 2024 -
Opinion
4 ways hoteliers can optimize loyalty
Hotel loyalty programs are not just a tool for customer retention — they are a strategic asset that can significantly contribute to RevPAR.
By Mo Chaar • Feb. 12, 2024 -
Booking.com campaign taps Tina Fey to promote ‘travel alter-egos’
The ads showcase the various personas travelers have while on vacation, mirroring aspects of a recent Choice Hotels marketing campaign.
By Jenna Walters • Feb. 6, 2024 -
Hilton checks in to Paris Hilton’s Roblox world for loyalty push
Users can earn real-world Hilton Honors perks in the metaverse as part of a campaign that recreated an ad using the platform’s avatars.
By Chris Kelly • Jan. 23, 2024 -
Hotels.com is a ‘matchmaker’ in new global ad campaign
The ads highlight the online travel agency’s mobile app.
By Noelle Mateer • Jan. 19, 2024 -
Choice Hotels CMO talks the brand’s largest marketing campaign to date
The hotel company’s latest campaign — starring Keegan-Michael Key — highlights Choice's growing presence in the upscale space, Chief Marketing Officer Noha Abdalla shared.
By Jenna Walters • Jan. 8, 2024 -
Fontainebleau reveals new brand identity
The resort, which recently opened a luxury property in Las Vegas, unveiled its new logo with an animation at the New Year’s Eve ball drop in Times Square.
By Noelle Mateer • Jan. 4, 2024 -
Hotels.com recruits NBA stars to promote mobile app, loyalty program
A new “Hotel like a Pro” campaign highlights Nikola Jokić and Jimmy Butler’s “hotel hacks” and includes an integration with the NBA2K video game.
By Jessica Deyo • Dec. 20, 2023