Choice Hotels targets millennial and Gen Z travelers with first TikTok marketing campaign

The campaign, featuring influencer Jimmy Darts, aims to expand brand awareness for Choice’s Comfort and Cambria properties.

By Noelle Mateer • April 11, 2024

Wyndham appoints CIO Scott Strickland as chief commercial officer

Heading a newly created commercial organization, the company veteran will focus on Wyndham’s technology strategy and oversee global sales, revenue generation, marketing and loyalty.

By Jenna Walters • April 9, 2024

Hilton’s Hampton launches rebrand, refreshed prototype

A new visual identity and optimized hotel design are intended to position Hampton for “the next era of travel,” the hotel company said.

By Noelle Mateer • March 20, 2024

Marriott Bonvoy joins March Madness craze to celebrate game-day rituals

The hotel chain is pushing its loyalty platform through digital and linear spots in hopes of winning consumers as they map out their travel plans. 

By Aaron Baar • Feb. 20, 2024

4 ways hoteliers can optimize loyalty

Hotel loyalty programs are not just a tool for customer retention — they are a strategic asset that can significantly contribute to RevPAR.

By Mo Chaar • Feb. 12, 2024

Booking.com campaign taps Tina Fey to promote ‘travel alter-egos’

The ads showcase the various personas travelers have while on vacation, mirroring aspects of a recent Choice Hotels marketing campaign.

By Jenna Walters • Feb. 6, 2024

Hilton checks in to Paris Hilton’s Roblox world for loyalty push

Users can earn real-world Hilton Honors perks in the metaverse as part of a campaign that recreated an ad using the platform’s avatars.

By Chris Kelly • Jan. 23, 2024

Hotels.com is a ‘matchmaker’ in new global ad campaign

The ads highlight the online travel agency’s mobile app.

By Noelle Mateer • Jan. 19, 2024

Choice Hotels CMO talks the brand’s largest marketing campaign to date

The hotel company’s latest campaign — starring Keegan-Michael Key — highlights Choice's growing presence in the upscale space, Chief Marketing Officer Noha Abdalla shared.

By Jenna Walters • Jan. 8, 2024

Fontainebleau reveals new brand identity

The resort, which recently opened a luxury property in Las Vegas, unveiled its new logo with an animation at the New Year’s Eve ball drop in Times Square.

By Noelle Mateer • Jan. 4, 2024

Hotels.com recruits NBA stars to promote mobile app, loyalty program

A new “Hotel like a Pro” campaign highlights Nikola Jokić and Jimmy Butler’s “hotel hacks” and includes an integration with the NBA2K video game.

By Jessica Deyo • Dec. 20, 2023

Trivago introduces brand refresh with ads localized with help from AI

A streamlined logo and new Trivago Guy are front and center in spots that use automation to reach different markets.

By Peter Adams • Dec. 15, 2023

Hilton CMO on why its ‘For the Stay’ campaign is the hotel’s ‘Just Do It’

In an interview with Hotel Dive, Hilton CMO Mark Weinstein shares the inspiration behind the marketing platform, the story of the company’s 10-minute TikTok and strategy tips for hotel marketers.

By Noelle Mateer • Nov. 29, 2023

Hyatt bets on experiential travel with Andaz marketing campaign

Guests at Andaz’s 29 global properties will have access to unique amenities at a time when leisure travelers are seeking experiential accommodations and destinations.

By Jenna Walters • Nov. 29, 2023

8 hotel industry events to attend in 2024

From innovative hotel marketing strategies and technology developments to staffing solutions and sustainability initiatives, there is no shortage of hospitality industry trends for hoteliers to discuss at these top hospitality events.

By Jenna Walters • Oct. 10, 2023

InterContinental targets modern luxury travelers with ‘brand evolution’

The global hotel brand is updating its programming and design to offer guests more culturally rich experiences.

By Noelle Mateer • Oct. 10, 2023

Ritz-Carlton artfully depicts guests’ self-enrichment journeys in brand refresh

The heavily symbolic “Leave Better” pushes against hotel advertising tropes and follows a wide-ranging digital overhaul for the luxury chain.

By Peter Adams • Sept. 27, 2023

How Airbnb is using its marketing to transcend local rental restrictions

As New York City tightens the belt on short-term rentals, the disruptor company’s global ad campaign touts its benefits over conventional hotels.

By Aaron Baar • Sept. 18, 2023

Hotels.com enlists Edgar Wright’s cinematic flair to promote new app perk

Splashy creative helmed by the “Hot Fuzz” director shows off a side-by-side comparison feature that the brand claims is an industry-first.

By Peter Adams • Aug. 28, 2023

Ritz-Carlton revamps digital experience to reflect ‘fresh era’ for the brand

The new website's magazine-style, mobile-friendly format includes editorial content and video components.

By Michele Laufik • Aug. 15, 2023

Sonder launches first hotel collection

The short-term rental company has created Powered by Sonder, a portfolio of boutique hotels in 13 markets.

By Noelle Mateer • July 26, 2023

Sonesta chief brand officer on building name recognition in a crowded market

The hotel company’s marketing team has had to think creatively about how to build awareness for the “80-year-old startup.”

By Noelle Mateer • July 19, 2023

Capital One expands travel perks with curated list of boutique hotels

The company’s Lifestyle Collection builds upon the success of its first hotel offering and allows hoteliers to reach a wider range of cardholders.

By Noelle Mateer • June 28, 2023

Hersha Hospitality Management creates luxury lifestyle division

With the debut of the Echelon Luxury & Lifestyle division, HHM joins a list of industry players expanding in the strong-performing category.

By Jenna Walters • June 22, 2023

How creative agency Cashmere is winning clients like Marriott Bonvoy

The agency is helping the hotel loyalty program reenergize the "next generation" of customers on social media.

By Peter Adams • May 31, 2023