Marketing


  • The glass exterior of the Anaheim Convention Center features blue signage denoting Wyndham's 2023 Global Conference.
    Image attribution tooltip
    Courtesy of Wyndham Hotels & Resorts
    Image attribution tooltip

    Wyndham taps Havas as integrated agency of record across creative, media

    Duties include oversight of media, creative, social and digital marketing for all Wyndham brands as well as the company’s loyalty program.

    By Aaron Baar • Oct. 9, 2024
  • People in an audience clap.
    Image attribution tooltip
    andreswd via Getty Images
    Image attribution tooltip

    Top hospitality conferences to attend in 2025

    Learn more about the future of the hospitality industry — from hotel marketing strategies to construction financing to staffing solutions — at these can't-miss events for hotel leaders.

    By Oct. 1, 2024
  • Two white robes and two pairs of white slippers.
    Image attribution tooltip
    Courtesy of Kempinski
    Image attribution tooltip

    From lotions to linens: How hotel marketplaces can boost guest loyalty

    Advanced data analytics makes it easier for hotels to sell in-room products and win repeat customers.

    By Shefali Kapadia • Sept. 26, 2024
  • Crescent Hotels & Resorts appointed Vanessa Claspill as chief commercial officer.
    Image attribution tooltip
    Courtesy of Crescent Hotels & Resorts
    Image attribution tooltip

    Crescent appoints Vanessa Claspill as chief commercial officer

    The 20-year industry veteran succeeds Dawn Gallagher, who was recently promoted to Crescent’s president of hospitality.

    By Aug. 27, 2024
  • Choice Hotels opened the upscale Cambria Hotel Denver Downtown RiNo.
    Image attribution tooltip
    Courtesy of Choice Hotels International
    Image attribution tooltip

    Choice Hotels taps creative, digital agencies for ‘next level’ marketing play

    Along with new partners Dentsu X and 72andSunny, Choice sets up strategy for the remainder of 2024 and plots a 2025 campaign, in addition to loyalty enhancements.

    By Aug. 14, 2024
  • A phone screen shows social media apps.
    Image attribution tooltip
    Buda Mendes via Getty Images
    Image attribution tooltip
    Opinion

    How hotels can leverage AI to boost brand awareness

    Technology can help hotels glean important data from their online content, but hotel marketers need to keep ethics at the forefront.

    By Andrew Fingerman • July 22, 2024
  • A hand pours sauce on a cut of fish.
    Image attribution tooltip
    Courtesy of Hilton
    Image attribution tooltip

    Hotel restaurants use storytelling, immersive experiences to draw repeat guests

    Successful concepts center narratives, offer signature experiences and are well-attuned to changing customer tastes, experts say.

    By Brian Martucci • July 15, 2024
  • An image of a hotel front desk with staff blurred in background
    Image attribution tooltip
    davit85 via Getty Images
    Image attribution tooltip
    Opinion

    Hotels must evolve to cater to today’s luxury traveler

    The luxury travel codes have changed, and hotels need to recognize them to stay on top of them.

    By Jay Schwartz • June 24, 2024
  • A starbucks cup next to a suitcase.
    Image attribution tooltip
    Courtesy of Marriott International
    Image attribution tooltip

    Marriott teams up with Starbucks in latest loyalty play

    Marriott Bonvoy and Starbucks Rewards members can link accounts to earn points redeemable toward both room nights and free coffee, as Marriott expands offerings for its 203 million members.

    By June 20, 2024
  • The front entryway features a black door.
    Image attribution tooltip
    Courtesy of Common Thread Hotels
    Image attribution tooltip

    PRG Hospitality Group rebrands to Common Thread Hotels

    The move reflects a new company ethos for the boutique hotel operator.

    By June 18, 2024
  • The Biden administration signed into law legislation that gives TikTok owner ByteDance one year to sell the platform or face a nationwide ban.
    Image attribution tooltip
    Dan Kitwood via Getty Images
    Image attribution tooltip

    How a TikTok ban could impact hotel marketing efforts

    Hospitality industry pros share what hotels stand to lose from a potential ban as well as alternative hotel marketing strategies to consider.

    By June 18, 2024
  • Mars Tripadvisor
    Image attribution tooltip
    Courtesy of Mars
    Image attribution tooltip

    Tripadvisor, Mars Petcare team to solve pet owners’ travel headaches

    As part of the partnership, Tripadvisor debuted a new award category recognizing the world’s most pet-friendly hotels.

    By Peter Adams • May 21, 2024
  • Singer Noah Kahan plays a guitar on the beach.
    Image attribution tooltip
    Courtesy of Hard Rock International
    Image attribution tooltip

    Hard Rock rolls out global loyalty program across hotels, retail, casinos

    In a multimillion-dollar campaign for the launch, celebrities Shakira, John Legend, Lionel Messi and Noah Kahan plugged member benefits, which span Hard Rock property types.

    By May 9, 2024
  • A photo of planes' tails.
    Image attribution tooltip
    Spencer Platt via Getty Images
    Image attribution tooltip

    The Gen Z traveler has landed: Here’s what the numbers say

    With 72% of millennials and 65% of Gen Zers planning to spend more on travel this year than 2023, brands need to connect at each step of the journey.

    By Sara Karlovitch • May 3, 2024
  • Jimmy Darts and a friend.
    Image attribution tooltip
    Jamie McCarthy via Getty Images
    Image attribution tooltip

    Choice Hotels targets millennial and Gen Z travelers with first TikTok marketing campaign

    The campaign, featuring influencer Jimmy Darts, aims to expand brand awareness for Choice’s Comfort and Cambria properties.

    By April 11, 2024
  • Scott Strickland
    Image attribution tooltip
    Courtesy of Wyndham Hotels & Resorts
    Image attribution tooltip

    Wyndham appoints CIO Scott Strickland as chief commercial officer

    Heading a newly created commercial organization, the company veteran will focus on Wyndham’s technology strategy and oversee global sales, revenue generation, marketing and loyalty.

    By April 9, 2024
  • The waffle-making station at Hampton by Hilton.
    Image attribution tooltip
    Courtesy of Hilton
    Image attribution tooltip

    Hilton’s Hampton launches rebrand, refreshed prototype

    A new visual identity and optimized hotel design are intended to position Hampton for “the next era of travel,” the hotel company said.

    By March 20, 2024
  • Duke Blue Devil mascot flexes on a Marriott hotel bed
    Image attribution tooltip
    Courtesy of Marriott
    Image attribution tooltip

    Marriott Bonvoy joins March Madness craze to celebrate game-day rituals

    The hotel chain is pushing its loyalty platform through digital and linear spots in hopes of winning consumers as they map out their travel plans. 

    By Aaron Baar • Feb. 20, 2024
  • Suitcase sitting in hotel room
    Image attribution tooltip
    Ziga Plahutar via Getty Images
    Image attribution tooltip
    Opinion

    4 ways hoteliers can optimize loyalty

    Hotel loyalty programs are not just a tool for customer retention — they are a strategic asset that can significantly contribute to RevPAR.

    By Mo Chaar • Feb. 12, 2024
  • Booking.com launched a new marketing campaign.
    Image attribution tooltip
    Retrieved from Booking.com on February 06, 2024
    Image attribution tooltip

    Booking.com campaign taps Tina Fey to promote ‘travel alter-egos’

    The ads showcase the various personas travelers have while on vacation, mirroring aspects of a recent Choice Hotels marketing campaign.

    By Feb. 6, 2024
  • Paris Hilton recreated in Roblox for a Hilton campaign
    Image attribution tooltip
    Courtesy of 11:11 Media
    Image attribution tooltip

    Hilton checks in to Paris Hilton’s Roblox world for loyalty push

    Users can earn real-world Hilton Honors perks in the metaverse as part of a campaign that recreated an ad using the platform’s avatars.

    By Chris Kelly • Jan. 23, 2024
  • A still from one ad shows a father and daughter sitting side-by-side on armchairs.
    Image attribution tooltip
    Courtesy of Hotels.com
    Image attribution tooltip

    Hotels.com is a ‘matchmaker’ in new global ad campaign

    The ads highlight the online travel agency’s mobile app.

    By Jan. 19, 2024
  • An image from Choice Hotels largest-ever marketing campaign
    Image attribution tooltip
    Permission granted by Choice Hotels International
    Image attribution tooltip

    Choice Hotels CMO talks the brand’s largest marketing campaign to date

    The hotel company’s latest campaign — starring Keegan-Michael Key — highlights Choice's growing presence in the upscale space, Chief Marketing Officer Noha Abdalla shared.

    By Jan. 8, 2024
  • A person sweeps up confetti in Times Square, where an ad for Fontainebleau is visible on a building behind them.
    Image attribution tooltip
    Adam Gray via Getty Images
    Image attribution tooltip

    Fontainebleau reveals new brand identity

    The resort, which recently opened a luxury property in Las Vegas, unveiled its new logo with an animation at the New Year’s Eve ball drop in Times Square.

    By Jan. 4, 2024
  • NBA stars Nikola Jokić and Peyton Watson are pictured walking together
    Image attribution tooltip
    Courtesy of Expedia
    Image attribution tooltip

    Hotels.com recruits NBA stars to promote mobile app, loyalty program

    A new “Hotel like a Pro” campaign highlights Nikola Jokić and Jimmy Butler’s “hotel hacks” and includes an integration with the NBA2K video game.

    By Jessica Deyo • Dec. 20, 2023