Marketing: Page 2

  • A collage of headshots of executives from the Cashmere ad agency
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    Permission granted by Cashmere
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    How creative agency Cashmere is winning clients like Marriott Bonvoy

    The agency is helping the hotel loyalty program reenergize the "next generation" of customers on social media.

    By Peter Adams • May 31, 2023
  • Guests standing at hotel check-in desk
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    Retrieved from Choice Hotels International on April 21, 2023
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    Choice Hotels’ Sleep Inn brand partners with hiking app AllTrails

    The collaboration provides hotel guests access to nearby trails at a time when travelers increasingly want to connect with nature.

    By • April 21, 2023
  • People sitting outside their van in the desert on a road trip.
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    Credit: GoUSA

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    Expedia Group launches ‘shoppable’ platform with inspirational travel content

    The GoUSA streaming hub “bridges the gap in travel marketing between the growing influence of streamed movies and TV on tourism and travel bookings,” according to the company.

    By Michele Laufik • April 20, 2023
  • The Google logo is seen on display at the company's headquarters October 18, 2007 in Mountain View, California.
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    Justin Sullivan via Getty Images
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    Google’s latest cookie alternative tests show promise — and loads of caveats

    Shifting to interest-based solutions like the Topics API delivered a “relatively small” impact on performance, but the research parameters were limited.

    By Peter Adams • April 18, 2023
  • A mural by Phoebe Cornog at 740 W Randolph Street in Chicago’s West Loop as part of Tripadvisor and the San Diego Tourism Authority's "The Sunny Side of Things" campaign.
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    Courtesy of Tripadvisor
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    Tripadvisor pairs AR with street murals to promote San Diego

    The platform partnered with the San Diego Tourism Authority for the effort, which is powered by QR codes and also includes animated GIFs.

    By Aaron Baar • April 7, 2023
  • Skiers in line in the snow in front a Club Med resort
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    "Club Med Arc 1600" by DimiTalen is licensed under CC BY 1.0
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    Club Med unveils new brand identity and sustainability efforts

    The all-inclusive resort company says it plans to eliminate single-use plastics, improve energy management and support cultural preservation over the next two years.

    By Michele Laufik • April 6, 2023
  • Honey is drizzled over a pizza.
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    Courtesy of The Kraft Heinz Company
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    Kraft Heinz goes luxe with immersive hotel integrations

    To promote its premium Heinz 57 brand, the ketchup maker has partnered with upscale hospitality firm Ennismore for in-person and digital experiences. 

    By Sara Karlovitch • Feb. 23, 2023
  • Kaley Cuoco and a cast of characters stand in front of a tropical beach background in a Priceline ad.
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    Retrieved from Priceline on February 09, 2023
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    Priceline hides travel deals in digital ads running around Super Bowl LVII

    Pre-game spots are complemented by interactive videos that access over $5 million in offers as the travel marketer ramps up a new brand platform.

    By Peter Adams • Feb. 9, 2023
  • Business owners can easily register for Business Connect at the self-service website and begin customizing their presence across Apple apps.
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    Retrieved from Apple on January 19, 2023
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    Apple launches Business Connect, names partners as advertising ambitions intensify

    The new feature allows businesses to customize and more quickly update information across Apple platforms including Maps, Messages, Wallet and Siri. 

    By Aaron Baar • Jan. 19, 2023