2026 could be a trying time for the hospitality industry: Following a year of travel disruption, rising costs and widespread performance declines. However, growth prospects exist, too.
Hospitality and travel leaders remain optimistic about opportunities in the luxury segment, and artificial intelligence advancements have the potential to reshape consumer booking behavior and hotel operations in positive ways.
On the development front, hotel brands plan to expand through conversions as well as strategic partnerships and acquisitions. All eyes will be on the competitive lifestyle segment, as newly launched collection brands from Marriott International, Hilton and more grow legs. There are several notable hotel openings scheduled for 2026 as well.
Hotel Dive spoke to experts about the changing hospitality landscape, and how hotel players can best prepare for 2026. Below is a roundup of the top trends to watch in the space this year:
