Chris Silcock, president of global brands and commercial services at Hilton, plans to retire in the first quarter of 2027, according to a Tuesday filing with the U.S. Securities and Exchange Commission. 

In preparation for Silcock’s planned retirement, Hilton announced a slew of leadership changes in the 8-K filing. Laura Fuentes, currently executive vice president and chief human resources officer and head of Hilton supply management, will transition to the role of chief brand officer. Meanwhile, Chris Wilroy, currently serving as Hilton’s chief commercial officer, will join the executive committee. The appointments are set to take effect later this year. 

“What has propelled us to be at our very best is rooted in the right leadership structure – one we are willing to evolve when the needs of our business change, including moments of transition for long-tenured leaders,” Hilton CEO Chris Nassetta shared in a statement to Hotel Dive. “The leadership changes outlined today reflect our continued evolution as a company and commitment to positioning Hilton for a bright future ahead.” 

McLean, Virginia-based Hilton has also begun an external search for the newly created chief technology officer role, per the filing.

During a first-quarter earnings call last week, Nassetta touted significant opportunities in artificial intelligence, saying Hilton is leveraging AI to “embrace the new ways customers are discovering and engaging with our brands.” Hilton reported strong results for Q1 2026, with systemwide RevPAR increasing 3.6% year over year. 

Last month, Hilton’s luxury lifestyle NoMad Hotels brand appointed Kristen Millar as chief brand officer.