This week in hotel news saw Hyatt Hotels and Delta Air Lines enter into a strategic loyalty tie-up after Hyatt ended its loyalty relationship with American Airlines. Additionally, Braemar Hotels & Resorts’ largest shareholder, Al Shams Investments Limited, announced it would seek to nominate a slate of directors to Braemar’s board. 

Meanwhile, guest satisfaction at third-party managed hotels has increased, with common spaces remaining an area of opportunity for hoteliers, according to a new study from JD Power. 

Here’s other news from the week that hoteliers should keep in mind: 

Aimbridge Hospitality adds 3 historic Midwest hotels to portfolio

Aimbridge Hospitality has added three historic boutique hotels in the Midwest to its management portfolio, according to a Wednesday news release.

Owned by Wisconsin-based developer Gorman & Co., known for its adaptive reuse projects, the hotels include the 90-suite Brewhouse Inn & Suites in Milwaukee; the 80-room Stella Hotel & Ballroom in Kenosha, Wisconsin; and the 160-room Embassy Suites by Hilton Rockford Riverfront in Rockford, Illinois, per the release. 

Partnering with Aimbridge marks a “significant step” for Gorman as it transitions to third-party hotel management for the first time, per the release, and it sought a management partner that shared a similar culture and operating philosophy.  

These hotels represent transformations of historic landmarks and attempt to preserve some of their original characteristics, with two listed on the National Register of Historic Places. 

Loews Hotels launches new fitness offerings

Loews Hotels & Co. has launched a new on-property fitness program called Active Stays by Loews Hotels across its portfolio, according to a Wednesday news release. 

Developed in partnership with fitness trainer Makena Rae, the initiative aims to encourage guests to “stay active” throughout their stay with a variety of fitness-related experiences that reflect the “unique character” of each destination, per the release. 

For example, Loews Regency New York Hotel is offering a marathon package that includes a $50 daily food and beverage credit, a curated Central Park running map and late checkout. 

The program marks New York City-based Loews’ “next chapter in the brand’s broader commitment to guest well-being,” per the release, and comes as travelers increasingly view wellness as a core offering.

PM Hotel Group names Elizabeth Herzberg as SVP

Hospitality management company PM Hotel Group has appointed Elizabeth Herzberg as senior vice president of development, according to a news release. 

In her new role, Herzberg will lead efforts to expand the company’s portfolio, strengthen its relationships with owners and support its long-term growth strategy, per the release. She will also be a key leader in sourcing and executing new management opportunities. 

Herzberg joins PM Hotel Group’s growth and development team from residential hospitality provider Mint House, which combined with apart-hotel company Kasa in January. 

Earlier this year, PM Hotel Group named Kirk Pederson chief operating officer. Herzberg’s appointment comes as the company expands in markets including Florida, New York, Hawaii, California, Oregon and the Mountain States.