Technology


  • An aerial view of the pool complex at Grand Hyatt Scottsdale.
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    Courtesy of Hyatt Hotels
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    Hyatt’s latest loyalty play bets on experiences, ancillaries

    The hotel company will integrate Way’s technology to improve the guest journey for World of Hyatt members and scale its experiential strategy.

    By Aug. 26, 2025
  • The East facade of the Capitol Building in Washington DC.
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    dkfielding via Getty Images
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    Q&A

    Travel Tech Association CEO talks major tourism events, hotel legislation

    Laura Chadwick shares how the org is adjusting to a new administration in Washington and why she’s optimistic about the Hotel Fees Transparency Act.

    By Aug. 21, 2025
  • A guest checks in at a hotel.
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    Hispanolistic via Getty Images
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    Price lures hotel guests, but CX keeps customers coming back

    As more customers shop around, hoteliers need to offer great experiences across channels to keep travelers coming back, Qualtrics says.

    By Kristen Doerer • Aug. 21, 2025
  • A yoga instructor leading a yoga class
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    Shelby Soblick via Getty Images
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    Opinion

    Why hotels should adopt a local-first approach

    As international tourism numbers slump this year, hotel owners should aim to attract regional guests with dynamic technology and curated experiences.

    By Jamey King • Aug. 15, 2025
  • The exterior of Hotel Genevieve in Louisville, Kentucky.
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    Permission granted by Mountain Shore Properties
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    Q&A

    How a boutique hotel owner rebranded to Hyatt following Standard deal

    Hotel Genevieve in Louisville, Kentucky, ditched its Bunkhouse roots for JdV by Hyatt, gaining distribution and loyalty perks as Hyatt fine-tunes its lifestyle growth strategy.

    By Aug. 14, 2025
  • TikTok Go
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    Retrieved from @amaya/TikTok on August 11, 2025
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    Column

    Sociable: TikTok launches simplified affiliate program for hotel promotions

    Called “TikTok Go,” the program lets creators tag their location to earn commissions.

    By Andrew Hutchinson • Aug. 13, 2025
  • Guests check in with the front desk in a hotel lobby
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    Hispanolistic via Getty via Getty Images
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    As hotel loyalty programs lose value, could AI come to the rescue?

    An Accenture study finds that the perceived value of loyalty schemes is dwindling among consumers. AI could help hotels turn things around.

    By Michele Laufik • Aug. 11, 2025
  • People at a conference look at a tablet.
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    Anchiy via Getty Images
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    Hotel Tech-in: Event mapping goes 3D

    Cvent hopes to change how event planners preview hotel venues. Its acquisition of Prismm may help.

    By July 30, 2025
  • A man on a digital tablet for booking, planning and accommodation management while working at hotel front desk
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    Kobus Louw via Getty Images
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    Opinion

    Breaking down silos: Why hotels should consider data collaboration

    Data collaboration is transforming how brands anticipate and fulfill guest needs, unlocking deeper personalization and new revenue streams.

    By Frederick Stanichev • July 25, 2025
  • Grubhub food delivery bags on the counter at a coffee shop.
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    Courtesy of Wyndham Hotels & Resorts
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    Wyndham, Grubhub partner on food delivery to 6K hotels

    Through the collaboration, guests staying across Wyndham’s entire U.S. portfolio will have access to online ordering and added perks like free delivery.

    By July 18, 2025
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    Sam Edwards via Getty Images
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    7 notable hospitality executive interviews from H1 2025

    In the first half of the year, Hotel Dive spoke with hospitality industry leaders from Marriott, Hyatt and more about everything from growth opportunities to successful loyalty strategies.

    By July 16, 2025
  • A QR code is displayed on a guest room TV.
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    Courtesy of IHG Hotels & Resorts
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    Hotel room amenities, tech boost guest satisfaction: J.D. Power

    Despite record room rates, U.S. hotel guests across every segment feel they are getting a greater value for their stays, thanks in part to in-room features.

    By July 15, 2025
  • The lobby of Marriott's W Austin hotel in Austin, Texas.
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    Courtesy of Marriott International
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    Hospitality industry leaders’ top tips for navigating 2025

    In the first half of this year, pros shared advice on hotel safety, sustainability, design, customer experience and more.

    By July 14, 2025
  • A hotel staffer holds a tablet.
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    ATHVisions via Getty Images
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    6 emerging hotel tech solutions that impacted hospitality in H1 2025

    From AI desk agents to germ-detecting hand scanners, these innovations are at the forefront of hotel technology trends.

    By July 10, 2025
  • A person jogs along a rainy beach past a lifeguard.
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    Chris Hondros via Getty Images
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    Hotel Tech-in: The company offering weather guarantees for guests

    WeatherPromise pays guests whose trips have been rained out. The company says it encourages more bookings during shoulder seasons.

    By June 25, 2025
  • man using mobile phone while arriving at the hotel
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    Drazen Zigic via Getty Images
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    Sponsored by Bottle Rocket

    Using tech to close the guest experience gap

    Four ways hotels can help provide frictionless, personalized encounters guests crave.

    June 16, 2025
  • People standing by a candy isle
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    Permission granted by Just Walk Out technology by Amazon
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    Sponsored by Just Walk Out technology by Amazon

    How autonomous retail is transforming hotel profitability, guest experiences

    The frictionless upgrade hotels didn’t know they needed—until now.

    June 16, 2025
  • Two people look at a laptop, as seen from overhead.
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    sanjeri via Getty Images
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    Canary Technologies raises $80M for hospitality AI

    The San Francisco-based company said the Series D round will fuel its global expansion, following “significant demand” for artificial intelligence in hotels.

    By June 13, 2025
  • Wyndham Hotels & Resorts opened the inaugural Echo Suites hotel in Spartanburg, South Carolina.
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    Courtesy of Wyndham Hotels & Resorts
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    Hotel players bullish on brand opportunities, extended stay

    Owners and developers remain optimistic about growing their portfolios over the next five years despite mounting economic uncertainty, per Wyndham’s Hotel Owner Trends Report.

    By June 6, 2025
  • A woman checks into a hotel at the front desk.
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    PixelsEffect via Getty Images
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    Opinion

    How AI-powered CX strategies can better meet guest expectations

    It’s no longer just about selling rooms — hospitality brands are now competing on customer experience, and only the fastest, most intuitive service will win.

    By Jasmine Walia • June 2, 2025
  • A bowl of chili.
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    Courtesy of Kitchenless
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    Hotel Tech-in: The steam technology heating up hotel meals

    Swiss food technology company Kitchenless is bringing its steam-heating system to hotel kitchens in the U.S.

    By May 27, 2025
  • Booking Holdings CFO Ewout Steenbergen speaks at a company Town Hall event.
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    Permission granted by Booking Holdings
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    Booking CFO leans on AI in push to run ‘tight ship’

    The online travel company is looking to slash costs by as much as $450 million by the end of 2027. It aims to reinvest some of the freed-up capital into AI projects.

    By Alexei Alexis • May 20, 2025
  • A digital padlock icon on a virtual interface screen
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    KanawatTH via Getty Images
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    Opinion

    How hospitality companies can stay ahead of cyberattacks this summer

    Hotels are a popular target for cyberattacks, but industry collaboration and intelligence sharing can serve as defense mechanisms.

    By Pam Lindemoen • May 19, 2025
  • An phone screen with the Expedia icon.
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    Wachiwit via Getty Images
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    Expedia sees AI as the biggest change in experience since mobile

    The travel booking company launched a partnership with Instagram that lets users build and book itineraries on the social media platform.

    By Bryan Wassel • May 15, 2025
  • A hotel corridor.
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    Enes Evren via Getty Images
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    4 ways AI can improve hotel security

    Technology is bridging gaps in traditional security systems, giving hoteliers more time to focus on their guests.

    By Herman DeBoard • May 12, 2025