How heritage hotels can balance legacy with relevance

Hotel brands should honor their heritage, but they also need to evolve to stay relevant to modern travelers.

By Philipp Mirow • Oct. 3, 2025

The top hospitality conferences to attend in 2026

Hospitality professionals can network, learn and do business at the industry’s biggest events of the year, which cover hotel development, investment, technology and more.

By Jenna Graber • Oct. 1, 2025

Motto by Hilton gives travelers ‘main character energy’ in social series

Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell Beckham.

By Peter Adams • Sept. 29, 2025

Expedia teams with Albertsons to link travel bookings with grocery savings

The grocer added a feature to its loyalty program that lets people earn cash back when they arrange airfare, hotel stays, car rentals and vacation packages.

By Sam Silverstein • Sept. 24, 2025

AI agents will be ‘gatekeepers of loyalty’ in hospitality: study

The rise of artificial intelligence-powered agents could shift customer loyalty toward algorithms, not hotel brands, according to researchers at Florida Atlantic University.

By Noelle Mateer • Sept. 16, 2025

In an uncertain market, hoteliers should leverage factors within their control

An economic downturn is impacting travel, but hotel industry leaders have strategies they can lean on in rocky times.

By Deborah Friedland • Sept. 15, 2025

Noble House refreshes brand, adds luxury hotel to portfolio

The luxury hotel group revealed a new logo and website designed to reflect its ongoing growth, which includes a $100 million Arizona development.

By Noelle Mateer • Sept. 2, 2025

Price lures hotel guests, but CX keeps customers coming back

As more customers shop around, hoteliers need to offer great experiences across channels to keep travelers coming back, Qualtrics says.

By Kristen Doerer • Aug. 21, 2025

How a boutique hotel owner rebranded to Hyatt following Standard deal

Hotel Genevieve in Louisville, Kentucky, ditched its Bunkhouse roots for JdV by Hyatt, gaining distribution and loyalty perks as Hyatt fine-tunes its lifestyle growth strategy.

By Jenna Graber • Aug. 14, 2025

Sociable: TikTok launches simplified affiliate program for hotel promotions

Called “TikTok Go,” the program lets creators tag their location to earn commissions.

By Andrew Hutchinson • Aug. 13, 2025

Remington Hospitality appoints chief commercial officer

Cory Chambers will oversee the hotel management company’s commercial strategy, having held a similar role at Hospitality Ventures Management Group.

By Jenna Graber • Aug. 11, 2025

Choice launches loyalty sweepstakes amid program refresh

The hotel company is giving Choice Privileges members the chance to win 1 million points toward stays across its portfolio and its partners’ as it grows its loyalty offerings.

By Noelle Mateer • July 22, 2025

7 notable hospitality executive interviews from H1 2025

In the first half of the year, Hotel Dive spoke with hospitality industry leaders from Marriott, Hyatt and more about everything from growth opportunities to successful loyalty strategies.

By Noelle Mateer • July 16, 2025

‘Reward relevance’ a top challenge for hospitality loyalty: report

Hotel loyalty marketers should focus on communications that illustrate program benefits, according to the 2025 EY Loyalty Market Study.

By Noelle Mateer • June 13, 2025

Wyndham launches ad campaign in latest loyalty play

“Where There’s a Wyndham, There’s a Way” unites the hotel company’s 25 brands under a single tagline for the first time as it aims to grow loyalty membership.

By Jenna Graber • June 11, 2025

Why Airbnb booked a social-first campaign for its experiences relaunch

Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform's vision for travel with a new ad and app refresh.

By Chris Kelly • May 13, 2025

How hoteliers can cater to sports tourists

From professional games to youth competitions, sporting events are bringing rising numbers of tourists to hotels across markets.

By Noelle Mateer • May 5, 2025

The social traveler: Here’s what the numbers say

Two-thirds of Gen Z travelers use social media for inspiration and 52% of consumers overall would consider visiting a place featured on screen.

By Sara Karlovitch • April 28, 2025

Hotels.com returns to mascot-focused marketing with Bellboy character

The anthropomorphic hotel desk bell is promoting savings and travel hacks ahead of the summer rush but arrives as consumer confidence dips.

By Peter Adams • April 22, 2025

Travel perks can spice up loyalty, but customers still seek financial benefits

About half of consumers are extremely or very likely to use loyalty programs that offer travel options, according to an arrivia survey.

By Bryan Wassel • April 18, 2025

Sonder cuts costs, plans layoffs ahead of Marriott tie-in

The accommodations provider announced $50 million in annualized cost reductions and $18 million in share sales as it prepares to fully integrate into Marriott channels in Q2.

By Noelle Mateer • April 15, 2025

Marriott gets into bed with Gwyneth Paltrow for new sleep-focused campaign

Westin Hotels & Resorts is partnering with the celeb’s lifestyle brand Goop on a video series to give hotel guests insights on sleep quality and overall wellness.

By Jenna Graber • April 11, 2025

Marriott Bonvoy’s latest loyalty play: VIP Beyoncé tour experiences

As the Cowboy Carter Tour’s official hotel partner, Marriott International will offer loyalty members exclusive experiences and packages.

By Noelle Mateer • April 3, 2025

Wyndham targets truckers in latest loyalty play

The hotel company debuted Recharge with Wyndham, which allows truckers to double Wyndham Rewards points on qualifying stays.

By Noelle Mateer • March 28, 2025

Accor’s Sofitel launches first TikTok marketing campaign

With its “Sofitel Encounters” video series, the luxury brand joins other hotel players using the social media platform to connect with younger generations.

By Jenna Graber • March 27, 2025