Kessler Collection CEO on the balancing act of hotel brand partnership

Richard Kessler, who helped found Marriott’s Autograph Collection, shares the pros and cons independent hoteliers weigh when considering partnerships with larger hospitality brands.

By Jenna Graber • Dec. 2, 2025

Small hotels, big advantage: AI evens the playing field

While big chains are flexing their tech muscles, independents have the advantage when it comes to flexibility.

By Chris McPherson • Dec. 1, 2025

Hotel Tech-in: The cinematic drone tour showcasing New York Marriott Marquis

A drone flies through the Times Square hotel’s lobby, rooms and amenity spaces highlighting the guest journey from start to finish.

By Jenna Graber • Nov. 24, 2025

New legislation seeks to restore Brand USA funding

The bipartisan VISIT USA Act would help the public-private destination marketing organization promote U.S. travel interests abroad ahead of major events including the FIFA World Cup and the Olympics.

By Lara Ewen • Nov. 21, 2025

Peregrine Hospitality taps Accor exec as chief commercial officer

Kristen Richter will join the recently rebranded hospitality company after overseeing commercial strategy for the Fairmont and Raffles brands.

By Jenna Graber • Nov. 7, 2025

Auberge Collection taps former Gucci exec as chief commercial officer

Jessica Martino Enan is tasked with driving global growth and innovation for the luxury hospitality company following its recent rebrand.

By Jenna Graber • Nov. 5, 2025

5 hotel marketing tips for crafting attractive offers and experiences

Highlighting unique, local experiences can help properties stand out from the crowd, writes Andrew O'Neall of Whereo.

By Andrew O’Neall • Oct. 21, 2025

How heritage hotels can balance legacy with relevance

Hotel brands should honor their heritage, but they also need to evolve to stay relevant to modern travelers.

By Philipp Mirow • Oct. 3, 2025

The top hospitality conferences to attend in 2026

Hospitality professionals can network, learn and do business at the industry’s biggest events of the year, which cover hotel development, investment, technology and more.

By Jenna Graber • Oct. 1, 2025

Motto by Hilton gives travelers ‘main character energy’ in social series

Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell Beckham.

By Peter Adams • Sept. 29, 2025

Expedia teams with Albertsons to link travel bookings with grocery savings

The grocer added a feature to its loyalty program that lets people earn cash back when they arrange airfare, hotel stays, car rentals and vacation packages.

By Sam Silverstein • Sept. 24, 2025

AI agents will be ‘gatekeepers of loyalty’ in hospitality: study

The rise of artificial intelligence-powered agents could shift customer loyalty toward algorithms, not hotel brands, according to researchers at Florida Atlantic University.

By Noelle Mateer • Sept. 16, 2025

In an uncertain market, hoteliers should leverage factors within their control

An economic downturn is impacting travel, but hotel industry leaders have strategies they can lean on in rocky times.

By Deborah Friedland • Sept. 15, 2025

Noble House refreshes brand, adds luxury hotel to portfolio

The luxury hotel group revealed a new logo and website designed to reflect its ongoing growth, which includes a $100 million Arizona development.

By Noelle Mateer • Sept. 2, 2025

Price lures hotel guests, but CX keeps customers coming back

As more customers shop around, hoteliers need to offer great experiences across channels to keep travelers coming back, Qualtrics says.

By Kristen Doerer • Aug. 21, 2025

How a boutique hotel owner rebranded to Hyatt following Standard deal

Hotel Genevieve in Louisville, Kentucky, ditched its Bunkhouse roots for JdV by Hyatt, gaining distribution and loyalty perks as Hyatt fine-tunes its lifestyle growth strategy.

By Jenna Graber • Aug. 14, 2025

Sociable: TikTok launches simplified affiliate program for hotel promotions

Called “TikTok Go,” the program lets creators tag their location to earn commissions.

By Andrew Hutchinson • Aug. 13, 2025

Remington Hospitality appoints chief commercial officer

Cory Chambers will oversee the hotel management company’s commercial strategy, having held a similar role at Hospitality Ventures Management Group.

By Jenna Graber • Aug. 11, 2025

Choice launches loyalty sweepstakes amid program refresh

The hotel company is giving Choice Privileges members the chance to win 1 million points toward stays across its portfolio and its partners’ as it grows its loyalty offerings.

By Noelle Mateer • July 22, 2025

7 notable hospitality executive interviews from H1 2025

In the first half of the year, Hotel Dive spoke with hospitality industry leaders from Marriott, Hyatt and more about everything from growth opportunities to successful loyalty strategies.

By Noelle Mateer • July 16, 2025

‘Reward relevance’ a top challenge for hospitality loyalty: report

Hotel loyalty marketers should focus on communications that illustrate program benefits, according to the 2025 EY Loyalty Market Study.

By Noelle Mateer • June 13, 2025

Wyndham launches ad campaign in latest loyalty play

“Where There’s a Wyndham, There’s a Way” unites the hotel company’s 25 brands under a single tagline for the first time as it aims to grow loyalty membership.

By Jenna Graber • June 11, 2025

Why Airbnb booked a social-first campaign for its experiences relaunch

Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform's vision for travel with a new ad and app refresh.

By Chris Kelly • May 13, 2025

How hoteliers can cater to sports tourists

From professional games to youth competitions, sporting events are bringing rising numbers of tourists to hotels across markets.

By Noelle Mateer • May 5, 2025

The social traveler: Here’s what the numbers say

Two-thirds of Gen Z travelers use social media for inspiration and 52% of consumers overall would consider visiting a place featured on screen.

By Sara Karlovitch • April 28, 2025