Consumer Trends


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    US RevPAR will decline in 2025: CoStar, Tourism Economics

    In their final hotel forecast revision of the year, the companies further downgraded their full-year outlook, now expecting RevPAR to drop 0.4% amid rising costs and policy uncertainty.

    By Nov. 14, 2025
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    Opinion

    How conversational AI is reshaping the hotel guest experience

    Conversational AI tools can help reduce stress, boost guest satisfaction and increase loyalty and referral rates, according to Infobip’s Ethan Gustav.

    By Ethan Gustav • Nov. 12, 2025
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    Roberto Schmidt via Getty Images
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    US hotels face financial burden following nationwide flight cuts

    The FAA’s flight capacity reductions will cost hotels millions each day, with “concerning” losses ahead if the shutdown continues through Thanksgiving, hospitality pros share.

    By Nov. 7, 2025
  • The Hyatt Regency Washington on Capitol Hill is seen on August 21, 2024 in Washington, DC.
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    Anna Rose Layden via Getty Images
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    Hyatt ‘confident’ as luxury drives Q3 RevPAR growth

    CEO Mark Hoplamazian said he is encouraged by demand from high-end consumers, as well as pipeline, loyalty and technology developments.

    By Nov. 6, 2025
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    Hospitality guests’ No. 1 AI concern: the loss of human touch

    “When consumers express concern about losing the human touch in hospitality, they aren’t rejecting the technology; they’re rejecting cold service,” Reputation’s Liz Carter said.

    By Kristen Doerer • Nov. 6, 2025
  • Choice Hotels International headquarters at the Pike & Rose development in North Bethesda, Maryland.
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    Courtesy of Choice Hotels International
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    Choice Hotels looks to international markets as US remains challenged

    The company’s international business is now its highest growth opportunity, per CEO Patrick Pacious, as U.S. RevPAR dropped 3.2% year over year in the third quarter.

    By Nov. 5, 2025
  • Travelers line up in and airport, a window behind them shows a JetBlue plane.
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    Roman Tiraspolsky via Getty Images
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    Travel industry calls for end to shutdown as Thanksgiving ‘chaos’ looms

    The U.S. Travel Association alongside nearly 500 industry organizations sent a letter to congressional leaders asking the government to reopen ahead of one of the busiest travel periods of the year.

    By Lara Ewen • Nov. 5, 2025
  • The exterior of a Marriott hotel.
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    Conversions drove Marriott’s Q3 portfolio growth as US RevPAR dipped

    Despite weaker demand in lower chain scales, Marriott held its full-year 2025 RevPAR growth outlook steady in the third quarter, and a record pipeline was a bright spot.

    By Nov. 4, 2025
  • Hotel demand slow ahead of FIFA World Cup 2026

    Minimum stay requirements and fans holding out on booking have put a damper on early outlooks for the event, but a surge is coming, according to hospitality data provider Lighthouse.

    By Lara Ewen • Oct. 31, 2025
  • Exterior of MGM Grand Hotel & Casino in Las Vegas
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    Ethan Miller via Getty Images
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    MGM Resorts revenue dragged down by continuing losses in Las Vegas

    Growth in China and from its digital division helped stem Q3 losses as the company looks to fourth-quarter stabilization following the divestment of its Northfield Park operations.

    By Lara Ewen • Oct. 30, 2025
  • The rooftop at Waldorf Astoria Beverly Hills, which is landscaped using recycled water from Epic Cleantec's technology.
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    Permission granted by Epic Cleantec
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    Hotel Tech-in: The system recycling water at Waldorf Astoria Beverly Hills

    Epic Cleantec collects and treats the hotel’s wastewater, which is then reused to irrigate landscaping and vegetation at the rooftop bar.

    By Oct. 30, 2025
  • An exterior view of the JW Marriott Phoenix Desert Ridge Resort & Spa in Phoenix, Arizona.
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    Retrieved from Marriott International.
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    Key hospitality industry takeaways from Lodging Conference 2025

    At the annual event in October, executives shared the biggest challenges facing hotels this year as well as top opportunities for growth.

    By Oct. 27, 2025
  • Two children play with squirt guns at a hotel pool.
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    Family travel is booming. Will hotels benefit?

    More parents will travel with children and grandparents in the coming year, choosing hotels over other lodging, per a survey from the Family Travel Association and NYU’s Jonathan M. Tisch Center of Hospitality.

    By Oct. 24, 2025
  • An IHG Hotels and Resorts-branded robe
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    Jesse Grant via Getty Images
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    IHG touts new collection brand as US RevPAR slips in Q3

    The upscale to upper upscale brand will initially focus on IHG’s EMEAA region. Meanwhile, in the Americas, RevPAR in the quarter fell nearly 1%.

    By Lara Ewen • Oct. 24, 2025
  • The glass exterior of the Anaheim Convention Center features blue signage denoting Wyndham's 2023 Global Conference.
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    Courtesy of Wyndham Hotels & Resorts
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    RevPAR declines hit Wyndham in Q3, but CEO remains optimistic

    The company lowered its full-year RevPAR outlook on softened third-quarter results, though Geoff Ballotti said there is nothing structurally wrong with the economy segment.

    By Oct. 23, 2025
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    Kayla Bartkowski / Staff via Getty Images
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    Hotel industry urges end to government shutdown as losses hit $650M

    Now entering its fourth week, the shutdown is costing the economy $31 million per day in lost hotel business, according to the American Hotel & Lodging Association.

    By Lara Ewen • Oct. 23, 2025
  • The exterior of the Hilton Hotel Midtown Manhattan in New York City.
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    Spencer Platt via Getty Images
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    Hilton posts ‘softer-than-expected’ RevPAR for ‘noisy’ Q3

    Hilton kicked off the hotel industry’s earnings season on Wednesday. Could the company’s RevPAR declines foretell others’ results? 

    By Oct. 22, 2025
  • Wyndham debuts subscription program in latest loyalty play

    The $95 per year Wyndham Rewards Insider platform offers cost savings “across nearly every aspect of travel,” including entertainment, via a new collaboration with Ticketmaster.

    By Oct. 22, 2025
  • A skyline shot of Austin, Texas, with its skyscrapers, and with the Texas State Capitol building in view.
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    Hotel booking windows shortened ahead of Austin’s F1 Grand Prix

    Fewer travelers than last year booked hotel rooms more than six months in advance of the Texas event, reflecting a wider shift in guest confidence, per new Key Data findings.

    By Oct. 21, 2025
  • Hospitality leaders shared the top trends driving growth across the industry at this year's Lodging Conference in Phoenix.
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    Jenna Graber/Hotel Dive
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    Top 4 hotel trends from 2025’s Lodging Conference

    At the event, hospitality executives discussed tariff and economic challenges as well as opportunities in the lifestyle segment and with artificial intelligence.

    By Oct. 16, 2025
  • Hotel executives speak on stage at 2025's Lodging Conference.
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    Jenna Graber, Hotel Dive

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    Hospitality CEOs share what’s top of mind at Lodging Conference

    Chief executives at Highgate, Peachtree Group, Sonesta Hotels and more offered their thoughts on brand proliferation, union labor and tariffs at last week’s annual event.

    By Oct. 15, 2025
  • A family sits poolside at a hotel
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    Courtesy of Hilton
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    The ‘emotional motivations’ driving traveler decisions in 2026: Hilton

    Travelers will be focused on trust, familiarity and the “why,” not the “where,” when it comes to hotel and trip choices, according to a new report.

    By Michele Laufik • Oct. 10, 2025
  • The U.S. Capitol stands in the distance as morning traffic moves along North Capitol Street Northwest on October 01, 2025 in Washington, DC. The government shut down early Wednesday after Congress failed to reach a funding deal.
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    Chip Somodevilla / Staff via Getty Images
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    US travel takes $1.2B hit as government shutdown persists

    The country is losing a significant amount of travel spending each second that the federal government is closed, according to the U.S. Travel Association.

    By Oct. 9, 2025
  • A screen at The Lodging Conference
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    Jenna Graber, Hotel Dive

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    A pulse check on US hotel performance in a challenged economy

    At the 2025 Lodging Conference, executives and economists shared “a tale of two industries,” where economic turmoil affects different hotel consumer groups in starkly different ways.

    By Oct. 9, 2025
  • An image of a hotel front desk with staff blurred in background
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    Hotels remain the top lodging choice for holiday travelers

    Although four in five hotel guests plan to stay at midscale or higher-end properties by the end of the year, “rising costs and economic uncertainty are having a lingering effect on travel plans,” per AHLA CEO Rosanna Maietta.

    By Michele Laufik • Oct. 6, 2025