US hotel occupancy fell for 9th consecutive month in November: CoStar

The metric stood at 57.9%, down 2.8% year over year. Hotel RevPAR also declined during the month, continuing a tumultuous year for hotel performance.

By Jenna Graber • Dec. 23, 2025

Hotel Tech-in: The platform personally pairing wine for guests in Napa Valley

At Napa Valley Marriott Hotel & Spa, Preferabli’s technology will give guests taste-based wine recommendations on-property and create custom itineraries with regional experiences.

By Jenna Graber • Dec. 22, 2025

Hotel bookings, ADR up across 2026 FIFA World Cup host cities

Some North American host cities and areas surrounding high-profile venues have seen booking volumes double from the previous year in advance of next year’s games.

By Lara Ewen • Dec. 19, 2025

10 impactful hospitality executive interviews from 2025

C-suite execs from Hyatt, Marriott and Choice Hotels gave insights into technology and development trends, while brand leaders and owners shed light on operations and performance.

By Jenna Graber • Dec. 19, 2025

Hotel loyalty programs are a key cost-saving tool for travelers

Loyalty perks such as free stays and upgrades are increasingly important in making travel feasible, per a new Marriott Bonvoy survey.

By Jenna Graber • Dec. 17, 2025

Hospitality M&A up sequentially in Q3 as investor optimism returns: PwC

Dealmaker priorities are shifting toward properties or capabilities that merge artificial intelligence, loyalty and experiential design, per a new report.

By Jenna Graber • Dec. 16, 2025

122.4M Americans slated to travel over the holidays despite tighter budgets

According to a AAA report, more people will travel this year between Dec. 20 and Jan. 1, though hospitality experts have cited rising costs as a concern for consumers.

By Jenna Graber • Dec. 15, 2025

Who is willing to pay for premium experiences?

Consumers are more willing to splurge on superior experiences when they feel optional or deliver enjoyment, KPMG found.

By Bryan Wassel • Dec. 11, 2025

Hilton sets sail on loyalty growth with Explora Journeys partnership

The tie-up is part of the new Hilton Honors Adventures immersive loyalty program extension and will allow members to earn and redeem points on luxury ocean travel.

By Jenna Graber • Dec. 9, 2025

The key to hotel guest loyalty? Flexibility and value.

Choice Hotels VP of Loyalty Nandika Suri shares how evolving traveler demand shaped the hotel company’s latest loyalty program enhancements.

By Jenna Graber • Dec. 1, 2025

Holiday travelers will take fewer trips, spend less in 2025: Deloitte

Many Americans are tightening their travel budgets this holiday season as economic uncertainty persists, but luxury tripgoers pose an opportunity to sustain premium demand.

By Lara Ewen • Nov. 19, 2025

RevPAR dips, a lack of trips, Sonder’s slip and more from Q3 earnings

Despite widespread U.S. RevPAR declines amid travel turbulence, hotel CEOs are optimistic about the luxury segment, conversions and artificial intelligence.

By Jenna Graber • Nov. 17, 2025

Unlocking hotel revenue opportunities from today’s traveler behaviors

Effective hotel marketing recognizes that today’s travelers exist in interconnected digital realms where entertainment, commerce and travel planning naturally intersect.

Nov. 17, 2025

US RevPAR will decline in 2025: CoStar, Tourism Economics

In their final hotel forecast revision of the year, the companies further downgraded their full-year outlook, now expecting RevPAR to drop 0.4% amid rising costs and policy uncertainty.

By Jenna Graber • Nov. 14, 2025

How conversational AI is reshaping the hotel guest experience

Conversational AI tools can help reduce stress, boost guest satisfaction and increase loyalty and referral rates, according to Infobip’s Ethan Gustav.

By Ethan Gustav • Nov. 12, 2025

US hotels face financial burden following nationwide flight cuts

The FAA’s flight capacity reductions will cost hotels millions each day, with “concerning” losses ahead if the shutdown continues through Thanksgiving, hospitality pros share.

By Jenna Graber • Nov. 7, 2025

Hyatt ‘confident’ as luxury drives Q3 RevPAR growth

CEO Mark Hoplamazian said he is encouraged by demand from high-end consumers, as well as pipeline, loyalty and technology developments.

By Jenna Graber • Nov. 6, 2025

Hospitality guests’ No. 1 AI concern: the loss of human touch

“When consumers express concern about losing the human touch in hospitality, they aren’t rejecting the technology; they’re rejecting cold service,” Reputation’s Liz Carter said.

By Kristen Doerer • Nov. 6, 2025

Choice Hotels looks to international markets as US remains challenged

The company’s international business is now its highest growth opportunity, per CEO Patrick Pacious, as U.S. RevPAR dropped 3.2% year over year in the third quarter.

By Jenna Graber • Nov. 5, 2025

Travel industry calls for end to shutdown as Thanksgiving ‘chaos’ looms

The U.S. Travel Association alongside nearly 500 industry organizations sent a letter to congressional leaders asking the government to reopen ahead of one of the busiest travel periods of the year.

By Lara Ewen • Nov. 5, 2025

Conversions drove Marriott’s Q3 portfolio growth as US RevPAR dipped

Despite weaker demand in lower chain scales, Marriott held its full-year 2025 RevPAR growth outlook steady in the third quarter, and a record pipeline was a bright spot.

By Jenna Graber • Nov. 4, 2025

Hotel demand slow ahead of FIFA World Cup 2026

Minimum stay requirements and fans holding out on booking have put a damper on early outlooks for the event, but a surge is coming, according to hospitality data provider Lighthouse.

By Lara Ewen • Oct. 31, 2025

MGM Resorts revenue dragged down by continuing losses in Las Vegas

Growth in China and from its digital division helped stem Q3 losses as the company looks to fourth-quarter stabilization following the divestment of its Northfield Park operations.

By Lara Ewen • Oct. 30, 2025

Hotel Tech-in: The system recycling water at Waldorf Astoria Beverly Hills

Epic Cleantec collects and treats the hotel’s wastewater, which is then reused to irrigate landscaping and vegetation at the rooftop bar.

By Jenna Graber • Oct. 30, 2025

Key hospitality industry takeaways from Lodging Conference 2025

At the annual event in October, executives shared the biggest challenges facing hotels this year as well as top opportunities for growth.

By Jenna Graber • Oct. 27, 2025