Consumer Trends


  • New Orleans as seen from the MIssissippi River at night.
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    Jeremy Poland via Getty Images
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    Deep Dive

    Hospitality Market Spotlight: New Orleans

    The Louisiana city punches above its weight in leisure and convention travel, hospitality pros say.

    By Sept. 29, 2025
  • an exterior shot of the US capitol building
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    Samuel Corum via Getty Images
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    Government shutdown threatens $1B weekly impact on US travel economy

    A number of travelers would cancel trips in the event of a shutdown, the U.S. Travel Association warns, exacerbating an already-challenged environment.

    By Sept. 26, 2025
  • A bird's eye view of a hotel lobby.
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    Maja Hitij via Getty Images
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    Summer RevPAR dips could spell trouble for hotel companies in Q3

    U.S. hotel RevPAR was down in July and August, as well as the first two weeks of September, CoStar reported.

    By Sept. 23, 2025
  • Construction site with cone yard sign, high-rise hotels, office building, skyscraper structure, working cranes, lower floor precast concrete wall in downtown Irving, Texas, commercial real estate
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    TrongNguyen via Getty Images
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    Hotel development stalls amid growing financial pressure: report

    Hoteliers are delaying investment in their properties as costs rise, demand softens and labor shortages add fuel to the fire, a new AHLA survey reveals.

    By Sept. 18, 2025
  • Two blue chairs in the corner of a hotel room.
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    Courtesy of Marriott International
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    JW Marriott debuts in Virginia amid demand for luxury wellness

    The hotel in Reston marks the launch of Marriott’s Mindful Rooms, which feature tailored amenities for wellness-minded guests.

    By Sept. 17, 2025
  • A pedestrian walks by an American Express Travel Services office.
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    Justin Sullivan / Staff via Getty Images
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    American Express wants to simplify travel planning for its cardholders

    The Amex Travel App is designed to help travelers book hotels, flights and transportation.

    By Bryan Wassel • Sept. 16, 2025
  • Travelers stand in line for a TSA checkpoint at the Miami International Airport on December 19, 2022 in Miami, Florida.
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    Joe Raedle via Getty Images
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    Demand for international trips surges as travelers seek ‘political stability’: report

    The U.S. political climate is reshaping travel patterns, according to a new MMGY survey of active travelers.

    By Sept. 15, 2025
  • Woman getting a back massage at a spa.
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    Adobe Stock / Pixel-Shot

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    Sponsored by Hospitality Solutions

    From wellness to wealth: How hotel spas are driving millions with gift cards

    Discover how hotels are transforming spa retreats into revenue opportunities with gift cards and vouchers.

    Sept. 15, 2025
  • The exterior of Appellation Healdsburg in California.
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    Courtesy of Appellation
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    Luxury Appellation brand opens flagship hotel in California

    The culinary- and wellness-focused hospitality brand is also underway on a resort near Park City, Utah, as luxury traveler demand evolves.

    By Sept. 12, 2025
  • Exterior of the resort along the beach.
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    Courtesy of Four Seasons
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    What hotel pros should have on their radar this fall

    Hotel Dive rounds up the trends set to shape hospitality performance, investment and development in the coming months, as well as the top hotel openings to watch out for.

    By Sept. 9, 2025
  • An aerial image of Hyatt Ziva Rose Hall
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    Courtesy of Hyatt
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    AI, luxury travel set to catalyze global hospitality M&A: report

    Amid a complex deal environment, investors will focus on technology that enhances guest experiences and on opportunities in the growing luxury segment, according to KPMG.

    By Sept. 5, 2025
  • Children look at food options on a buffet.
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    miljko via Getty Images
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    Guests ‘significantly’ less satisfied with F&B at hotels run by third-party management: report

    Per J.D. Power, guests report declines in satisfaction with food quality and facilities maintenance at hotels managed by third parties.

    By Sept. 3, 2025
  • A view of the Chicago skyline.
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    JMSilva via Getty Images
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    Global hotel rates will see moderate growth in 2026: Amex GBT

    Room rates, including across top U.S. markets, are expected to rise next year, though they could be restricted by geopolitical instability and economic uncertainty, per a new report.

    By Sept. 2, 2025
  • The spa at W Scottsdale
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    Courtesy of MullenLowe
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    Hotel Tech-in: Marriott takes holistic wellness high-tech across luxury portfolio

    Massage robots, virtual reality meditation and red-light therapy are among the technology-driven wellness treatments the hotel company is offering.

    By Aug. 28, 2025
  • The Savannah, Georgia, skyline.
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    Michael Wright via Getty Images
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    Deep Dive

    Hospitality Market Spotlight: Savannah

    The Georgia city has long been a go-to vacation destination, but an uptick in business and group travel is contributing to its growing hotel scene.

    By Aug. 26, 2025
  • An exterior view of the JW Marriott Phoenix Desert Ridge Resort & Spa in Phoenix, Arizona.
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    Retrieved from Marriott International.
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    Hotel investment trends to watch in the second half of 2025

    Investors face hurdles from broader economic uncertainty and high interest rates, but luxury hotels and urban markets pose opportunities, per a JLL report.

    By Aug. 25, 2025
  • A crowd of travelers in a busy airport.
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    Brandon Bell via Getty Images
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    US hotel rates lower this Labor Day weekend

    Compared to last year’s holiday weekend, hotel prices are 11% cheaper, according to AAA booking data.

    By Aug. 25, 2025
  • A bird's eye view of a hotel lobby.
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    Maja Hitij via Getty Images
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    Top trends from the hotel industry’s Q2 2025 earnings

    Widespread U.S. RevPAR declines were reported, though some CEOs remained optimistic about luxury travel and group booking pace into next year.

    By Aug. 18, 2025
  • Travelers check into a hotel.
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    Anchiy via Getty Images
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    Hotel performance fell short of vacation rentals in Q2

    Hotels experienced RevPAR declines in all U.S. regions, while short-term rentals saw gains across most of the country, according to a Key Data report.

    By Michele Laufik • Aug. 15, 2025
  • A yoga instructor leading a yoga class
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    Shelby Soblick via Getty Images
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    Opinion

    Why hotels should adopt a local-first approach

    As international tourism numbers slump this year, hotel owners should aim to attract regional guests with dynamic technology and curated experiences.

    By Jamey King • Aug. 15, 2025
  • The exterior of Hotel Genevieve in Louisville, Kentucky.
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    Permission granted by Mountain Shore Properties
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    Q&A

    How a boutique hotel owner rebranded to Hyatt following Standard deal

    Hotel Genevieve in Louisville, Kentucky, ditched its Bunkhouse roots for JdV by Hyatt, gaining distribution and loyalty perks as Hyatt fine-tunes its lifestyle growth strategy.

    By Aug. 14, 2025
  • Travelers stand at an airport kiosk with an American flag overhanging.
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    Spencer Platt via Getty Images
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    Hotel CEOs weigh in on widespread US RevPAR declines

    Decreased government spending, a lack of international inbound travel and broader economic uncertainty had a noticeable impact on Q2 earnings results.

    By Aug. 13, 2025
  • TikTok Go
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    Retrieved from @amaya/TikTok on August 11, 2025
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    Column

    Sociable: TikTok launches simplified affiliate program for hotel promotions

    Called “TikTok Go,” the program lets creators tag their location to earn commissions.

    By Andrew Hutchinson • Aug. 13, 2025
  • Guests check in with the front desk in a hotel lobby
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    Hispanolistic via Getty via Getty Images
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    As hotel loyalty programs lose value, could AI come to the rescue?

    An Accenture study finds that the perceived value of loyalty schemes is dwindling among consumers. AI could help hotels turn things around.

    By Michele Laufik • Aug. 11, 2025
  • Silhouettes of people walking through an airport terminal.
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    Drew Angerer via Getty Images
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    US hotel growth forecast downgraded — again

    CoStar and Tourism Economics lowered growth outlooks for 2025 and 2026 demand, RevPAR and ADR amid “continued underperformance and elevated macroeconomic concerns.”

    By Aug. 11, 2025