How to build hotel F&B strategies that maximize traffic and profitability

Bringing a sense of character, careful layouts and smart staffing to food and beverage operations can help drive hotel profitability, writes the founder of a hospitality architecture and design firm.

By Alexis Readinger • Feb. 12, 2026

Travelers financially ‘cautious’ as economic concerns persist: report

Although consumers are prioritizing travel, patterns are shifting as affluent travelers pull back spend and younger demographics embrace AI, per Deloitte.

By Lara Ewen • Feb. 10, 2026

US hotel investment climbed to $24B in 2025: JLL

Transaction volume rose 17.5% year over year, driven in part by strong private equity activity and improving debt markets, according to a new report. 

By Noor Adatia • Feb. 3, 2026

Hotel industry forecast 2026: Technology, development, labor and more

Hospitality experts share the top trends that will impact hotels this year, including a growing wealth bifurcation, AI advancements and brand proliferation. 

By Jenna Graber • Jan. 30, 2026

US hotel RevPAR, ADR set for growth in 2026: report

Despite dampened hotel performance in 2025, more stable travel fundamentals could bring a boost for the industry this year and beyond, per CoStar and Tourism Economics.

By Jenna Graber • Jan. 28, 2026

Key full-year US hotel metrics fall for first time since 2020

In 2025, occupancy and RevPAR both saw declines, while ADR rose, according to data from CoStar. Las Vegas saw the steepest year-over-year RevPAR declines among the top 25 markets. 

By Lara Ewen • Jan. 22, 2026

Choice Hotels hones in on value in latest global marketing campaign

Featuring entertainer Keegan-Michael Key, the ad spots highlight how Choice offers guests unique experiences and more value across its brand portfolio.

By Jenna Graber • Jan. 21, 2026

Hilton debuts Apartment Collection, expanding in residential hospitality

The brand will launch through a partnership with apartment-style accommodations provider Placemakr, adding as many as 3,000 units to Hilton’s system.

By Jenna Graber • Jan. 15, 2026

Hospitality technology solutions to watch in 2026

Hotels are incorporating innovations, like robot massages and recycled water, to enhance operational efficiency and deliver tailored guest experiences.

By Jenna Graber • Jan. 12, 2026

Government shutdown caused $6.1B loss in travel, related sectors

The U.S. saw an average of about 88,000 fewer trips per day and direct trip-related losses of $2.7 billion, according to research from U.S. Travel and Tourism Economics.

By Lara Ewen • Jan. 9, 2026

US lodging industry to see slow, stable growth in 2026: report

Supply is projected to outpace demand, while a slight recovery in RevPAR points to a steadier path ahead, according to a PwC forecast.

By Lara Ewen • Jan. 9, 2026

Top 5 hospitality industry trends to watch in 2026

Luxury travelers and major eventgoers are slated to drive hotel demand this year, while rising labor costs and advancements in artificial intelligence could shift hospitality operations.

By Jenna Graber, Lara Ewen and Jen A. Miller • Jan. 7, 2026

How humanoid, AI-powered agents are reshaping hotel operations

The technology can be a strategic way for hoteliers to enhance guest satisfaction and remain competitive in a rapidly evolving hospitality landscape, writes the founder of a robotics company. 

By Filip Linek • Jan. 6, 2026

US hotel occupancy fell for 9th consecutive month in November: CoStar

The metric stood at 57.9%, down 2.8% year over year. Hotel RevPAR also declined during the month, continuing a tumultuous year for hotel performance.

By Jenna Graber • Dec. 23, 2025

Hotel Tech-in: The platform personally pairing wine for guests in Napa Valley

At Napa Valley Marriott Hotel & Spa, Preferabli’s technology will give guests taste-based wine recommendations on-property and create custom itineraries with regional experiences.

By Jenna Graber • Dec. 22, 2025

Hotel bookings, ADR up across 2026 FIFA World Cup host cities

Some North American host cities and areas surrounding high-profile venues have seen booking volumes double from the previous year in advance of next year’s games.

By Lara Ewen • Dec. 19, 2025

10 impactful hospitality executive interviews from 2025

C-suite execs from Hyatt, Marriott and Choice Hotels gave insights into technology and development trends, while brand leaders and owners shed light on operations and performance.

By Jenna Graber • Dec. 19, 2025

Hotel loyalty programs are a key cost-saving tool for travelers

Loyalty perks such as free stays and upgrades are increasingly important in making travel feasible, per a new Marriott Bonvoy survey.

By Jenna Graber • Dec. 17, 2025

Hospitality M&A up sequentially in Q3 as investor optimism returns: PwC

Dealmaker priorities are shifting toward properties or capabilities that merge artificial intelligence, loyalty and experiential design, per a new report.

By Jenna Graber • Dec. 16, 2025

122.4M Americans slated to travel over the holidays despite tighter budgets

According to a AAA report, more people will travel this year between Dec. 20 and Jan. 1, though hospitality experts have cited rising costs as a concern for consumers.

By Jenna Graber • Dec. 15, 2025

Who is willing to pay for premium experiences?

Consumers are more willing to splurge on superior experiences when they feel optional or deliver enjoyment, KPMG found.

By Bryan Wassel • Dec. 11, 2025

Hilton sets sail on loyalty growth with Explora Journeys partnership

The tie-up is part of the new Hilton Honors Adventures immersive loyalty program extension and will allow members to earn and redeem points on luxury ocean travel.

By Jenna Graber • Dec. 9, 2025

The key to hotel guest loyalty? Flexibility and value.

Choice Hotels VP of Loyalty Nandika Suri shares how evolving traveler demand shaped the hotel company’s latest loyalty program enhancements.

By Jenna Graber • Dec. 1, 2025

Holiday travelers will take fewer trips, spend less in 2025: Deloitte

Many Americans are tightening their travel budgets this holiday season as economic uncertainty persists, but luxury tripgoers pose an opportunity to sustain premium demand.

By Lara Ewen • Nov. 19, 2025

RevPAR dips, a lack of trips, Sonder’s slip and more from Q3 earnings

Despite widespread U.S. RevPAR declines amid travel turbulence, hotel CEOs are optimistic about the luxury segment, conversions and artificial intelligence.

By Jenna Graber • Nov. 17, 2025