Hotel performance fell short of vacation rentals in Q2

Hotels experienced RevPAR declines in all U.S. regions, while short-term rentals saw gains across most of the country, according to a Key Data report.

By Michele Laufik • Aug. 15, 2025

Why hotels should adopt a local-first approach

As international tourism numbers slump this year, hotel owners should aim to attract regional guests with dynamic technology and curated experiences.

By Jamey King • Aug. 15, 2025

How a boutique hotel owner rebranded to Hyatt following Standard deal

Hotel Genevieve in Louisville, Kentucky, ditched its Bunkhouse roots for JdV by Hyatt, gaining distribution and loyalty perks as Hyatt fine-tunes its lifestyle growth strategy.

By Jenna Graber • Aug. 14, 2025

Hotel CEOs weigh in on widespread US RevPAR declines

Decreased government spending, a lack of international inbound travel and broader economic uncertainty had a noticeable impact on Q2 earnings results.

By Jenna Graber • Aug. 13, 2025

Sociable: TikTok launches simplified affiliate program for hotel promotions

Called “TikTok Go,” the program lets creators tag their location to earn commissions.

By Andrew Hutchinson • Aug. 13, 2025

As hotel loyalty programs lose value, could AI come to the rescue?

An Accenture study finds that the perceived value of loyalty schemes is dwindling among consumers. AI could help hotels turn things around.

By Michele Laufik • Aug. 11, 2025

US hotel growth forecast downgraded — again

CoStar and Tourism Economics lowered growth outlooks for 2025 and 2026 demand, RevPAR and ADR amid “continued underperformance and elevated macroeconomic concerns.”

By Noelle Mateer • Aug. 11, 2025

Choice Hotels regards international markets as US RevPAR softens

On the heels of domestic RevPAR declines in Q2, CEO Patrick Pacious touts growth via an acquisition of the remaining interest of Choice Hotels Canada.

By Jenna Graber • Aug. 6, 2025

Marriott’s US RevPAR flat after Q2 booking, demand declines

CEO Anthony Capuano attributed the stagnant year-over-year performance to weaker select service demand driven by reduced government and group travel.

By Jenna Graber • Aug. 5, 2025

Economic uncertainty ‘reshaping deal-making’ as travel and tourism M&A slows

Subdued deal activity in the first half of 2025, amid an inbound international tourism slump in the U.S., will lead investors to adjust their strategies, per GlobalData’s lead analyst.

By Jenna Graber • Aug. 4, 2025

How extended stay hotels can design for higher-end travelers

Boutique and luxury hospitality is the new frontier for extended stay hotels, which are adapting to meet guest demand.

By Lisa A. Haude • July 21, 2025

Wyndham, Grubhub partner on food delivery to 6K hotels

Through the collaboration, guests staying across Wyndham’s entire U.S. portfolio will have access to online ordering and added perks like free delivery.

By Jenna Graber • July 18, 2025

Hotel room amenities, tech boost guest satisfaction: J.D. Power

Despite record room rates, U.S. hotel guests across every segment feel they are getting a greater value for their stays, thanks in part to in-room features.

By Jenna Graber • July 15, 2025

Hospitality industry leaders’ top tips for navigating 2025

In the first half of this year, pros shared advice on hotel safety, sustainability, design, customer experience and more.

By Jenna Graber • July 14, 2025

Why family-friendly services are a key differentiator for hotels

Successfully targeting families can convert multiple generations of travelers into returning guests, creating long-term loyalty.

By Ayana Rodriguez • July 7, 2025

A record 72M Americans projected to travel for July 4 holiday

Domestic trips for the week of Independence Day are slated to rise 2.4% year on year, despite some economic headwinds.

By Noelle Mateer • June 30, 2025

Market Spotlight: Orlando

Theme parks, corporate conferences and sporting events continue to drive tourists to the central Florida metro — and hotels are benefiting, pros from JLL, IHG and more shared.

By Jenna Graber • June 30, 2025

Consumers shift spending to brands with more value for the price: report

Amid ongoing economic uncertainty, hotels that offer merely low prices could lose out to competitors that are perceived to have more value, per Deloitte.

By Noelle Mateer • June 27, 2025

Hospitality M&A stalled in H1 amid economic uncertainty: PwC

Dealmakers are reassessing growth strategies in light of volatile capital markets, trade policy shifts and dampened consumer sentiment this year.

By Jenna Graber • June 27, 2025

Hotel bookings for FIFA Club World Cup uneven across host cities: STR

Geopolitical headwinds and later booking windows could be affecting hotels near the tournament, a precursor to next year’s World Cup.

By Noelle Mateer • June 23, 2025

How hotels can attract and retain loyalty members

Choice Hotels’ Nandika Suri shared why experiences are important to today’s travelers and how brand partnerships can enhance a loyalty program’s value.

By Jenna Graber • June 23, 2025

International tourism slump hits Western US mountain destinations

International bookings declined across the region last month, per new data from DestiMetrics, and July and August are “clearly underperforming.”

By Jenna Graber • June 18, 2025

Loyalty lessons learned: Retiring hotel exec looks back on 40 years

My Place Hotels VP of Brand Loyalty Irene Roberts shares how hotel loyalty programs and guest preferences evolved during her career and forecasts impactful trends in the space.

By Jenna Graber • June 16, 2025

Castle Peak secures $315M to grow outdoors-focused Trailborn brand

The investment firm closed its second real estate vehicle, slated to fund Trailborn’s expansion to top leisure destinations amid changing travel demand.

By Jenna Graber • June 13, 2025

How will hotel F&B fare against tariffs? CEOs weigh in.

Food and beverage costs are slated to increase as dining and bar patron levels drop, experts, including the head of the National Restaurant Association, share.

By Jenna Graber • June 11, 2025