Brands

  • The inside of The Wildbirch Hotel in Anchorage, Alaska.
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    Courtesy of Hyatt
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    Hyatt opens lifestyle hotel in Alaska under JdV brand

    With The Wildbirch Hotel in Anchorage, Hyatt expands its lifestyle portfolio to a new market amid broader segment growth.

    By • June 13, 2025
  • The sign reads "howdy stranger yonder is Jackson Hole, last of the old west. On top of Teton Pass Wyoming
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    TenleyThompson via Getty Images
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    Castle Peak secures $315M to grow outdoors-focused Trailborn brand

    The investment firm closed its second real estate vehicle, slated to fund Trailborn’s expansion to top leisure destinations amid changing travel demand.

    By • June 13, 2025
  • Taxis parked in front of a Manhattan hotel in the rain.
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    Alexandra Scott via Getty Images
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    Top takeaways from 2025’s NYC hospitality investment conferences

    Hotel leaders and CEOs talked economics, brands, development and more at last week’s NYU International Hospitality Investment Forum and the Boutique Hotel Investment Conference.

    By • June 12, 2025
  • A women lays out by a hotel pool.
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    Courtesy of Wyndham Hotels & Resorts
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    Wyndham launches ad campaign in latest loyalty play

    “Where There’s a Wyndham, There’s a Way” unites the hotel company’s 25 brands under a single tagline for the first time as it aims to grow loyalty membership.

    By • June 11, 2025
  • Downtown New Orleans.
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    f11photo via Getty Images
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    Sunstone offloads New Orleans Hilton for $47M

    The real estate investment trust still has a JW Marriott hotel operating in the market, which benefits from robust tourism, per CEO Bryan Giglia.

    By • June 11, 2025
  • Four Seasons Resort and Private Residences Deer Valley is coming to Park City, Utah.
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    Courtesy of Four Seasons
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    Deep Dive

    Après ski appeal: Utah’s revamped Deer Valley draws top hotel brands

    Grand Hyatt, Canopy by Hilton, Four Seasons and more make up a diverse hotel ecosystem catering to more than just skiers at Deer Valley East Village near Park City.

    By • June 9, 2025
  • Wyndham Hotels & Resorts opened the inaugural Echo Suites hotel in Spartanburg, South Carolina.
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    Courtesy of Wyndham Hotels & Resorts
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    Hotel players bullish on brand opportunities, extended stay

    Owners and developers remain optimistic about growing their portfolios over the next five years despite mounting economic uncertainty, per Wyndham’s Hotel Owner Trends Report.

    By • June 6, 2025
  • The lobby of 1 Hotel Seattle.
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    Courtesy of Starwood Hotels/Mikkel Vang
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    Starwood Hotels development chief talks brand revival, growth opportunities

    CDO Abhay Bakaya said at the 2025 Boutique Hotel Investment Conference that the company plans to have around 50 hotels open by 2030.

    By • June 5, 2025
  • Four Seasons Hotel and Residences Charleston is coming to the South Carolina city.
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    Courtesy of Four Seasons
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    Four Seasons bets on burgeoning South Carolina leisure destination

    The luxury hospitality brand will bring a hotel and branded residences to Charleston, which saw a spike in visitor numbers and spending last year.

    By • June 5, 2025
  • Barbara Muckermann, CEO of Europe’s Kempinski Group, onstage during a panel at 2025's NYU International Hospitality Investment Forum.
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    Matt Rickman/Questex

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    Hotel leaders talk value — and challenges — of proliferating brands

    At the NYU International Hospitality Investment Forum, executives and CEOs from Hyatt, G6 Hospitality, Hilton and more shared thoughts on how brands can drive growth, not confusion.

    By • June 4, 2025
  • CEOs of Wyndham, Accor, Hilton, Hyatt, IHG and Marriott spoke at an NYU International Hospitality Investment Forum panel.
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    Matt Rickman/Questex

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    Hotel CEOs on the ‘human need’ for travel in the face of uncertainty

    CEOs of Wyndham, Accor, Hilton, Hyatt, IHG and Marriott shared hospitality’s top growth opportunities at the NYU International Hospitality Investment Forum.

    By • June 3, 2025
  • Marriott International opened the first StudioRes extended stay hotel in Fort Myers, Florida.
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    Courtesy of Marriott International
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    Marriott opens inaugural StudioRes amid focused midscale growth

    The Florida extended stay hotel marks a milestone for Marriott as it fortifies its U.S. midscale presence with City Express and a newly launched collection brand.

    By • June 3, 2025
  • Exterior of hotel
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    The image by Choice Hotels International, Inc. is licensed under CC BY-SA 4.0
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    Noble Investment Group acquires 16 WoodSpring Suites hotels

    The Atlanta-based real estate firm is no stranger to the Choice Hotels brand, having previously snapped up a multiproperty portfolio of its extended stay hotels in 2023. 

    By • May 30, 2025
  • The Hyatt Regency Washington on Capitol Hill is seen on August 21, 2024 in Washington, DC.
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    Anna Rose Layden via Getty Images
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    Hyatt launches upscale collection brand Unscripted by Hyatt

    Part of Hyatt’s Essentials portfolio, the new launch is intended to bolster rooms growth for Hyatt, which is in talks with 40 hotels globally to join the flag.

    By • May 30, 2025
  • The exterior of the Everhome Suites Bastrop extended stay hotel by Choice Hotels.
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    Courtesy of Choice Hotels International
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    Choice Hotels continues extended stay push with Everhome openings

    The long-term accommodations sector shows promise for stable growth amid rockier economic times, Choice’s CEO shared during a recent earnings call.

    By • May 30, 2025
  • A pool surrounded by colorful deck chairs.
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    Courtesy of Hilton
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    Hilton expands Tapestry Collection to Hawai’i

    The Ambassador Hotel of Waikiki on O’ahu joins Hilton as the hotel company leans on collection brands to fuel its luxury and lifestyle portfolio growth.

    By • May 29, 2025
  • A rendering shows Ameyalli Park City by Appellation.
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    Courtesy of Appellation
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    Culinary, wellness-focused resort coming to Utah ski destination

    Luxury hotel brand Appellation, in collaboration with health and longevity guru Deepak Chopra, is bringing a hotel, a wellbeing center and garden-to-table dining near Park City.

    By • May 28, 2025
  • The logo of a Marriott hotel
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    Brandon Bell/Getty Images via Getty Images
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    Marriott launches collection brand in bid to boost global presence

    Series by Marriott will bring regional independent brands in the midscale and upscale segments under the Marriott system, including in the U.S., where owner talks are underway.

    By • May 22, 2025
  • A rendering of the Grand Hyatt Miami Beach Convention Center Hotel. The rendered hotel is in the background, while computer generated people mill about on green grass in the foreground.
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    Permission granted by Turnberry
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    Development team kicks off $385M Grand Hyatt Miami Beach

    Slated for completion in 2027, the 17-story hotel will offer 800 guest rooms and convention and meeting space.

    By Matthew Thibault • May 22, 2025
  • An image of a giant logo that says Applbee's.
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    Bruce Bennett via Getty Images
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    Wyndham lures loyalty members with entertainment, sports — and Applebee’s

    In its latest loyalty play, the hotel company inked a partnership with the restaurant chain and unveiled new Wyndham Rewards perks centered on concerts and sporting events.

    By • May 22, 2025
  • The Venetian Resort will undergo a $1.5 billion renovation.
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    Courtesy of The Venetian Resort
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    Top meetings hotels and destinations in North America: Cvent

    Three Nashville, Tennessee, hotels led other U.S. properties in the category, while Orlando, Florida, was named the overall best market for meetings in the tech provider’s annual ranking.

    By • May 21, 2025
  • A rendering of the new prototype Tru by Hilton's guest rooms.
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    Courtesy of Hilton
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    Hilton’s Tru brand updates prototype amid expansion

    The new design has been “rooted in real-world feedback” from guests, owners and hotel teams, according to Brand Leader Andrew Harp.

    By • May 21, 2025
  • An exterior view of the JW Marriott Phoenix Desert Ridge Resort & Spa in Phoenix, Arizona.
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    Retrieved from Marriott International.
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    JW Marriott Phoenix Desert Ridge sells for $865M

    Ryman Hospitality Properties has entered into a definitive agreement with seller Trinity Investments to acquire what the companies claim is the largest resort in the metro area.

    By • May 20, 2025
  • Silhouettes of people walking through an airport terminal.
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    Drew Angerer via Getty Images
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    Hotels’ Q1 earnings: Tariff fears, RevPAR downgrades and more

    Most hotel players saw increased RevPAR in the quarter, but outlooks for the remainder of the year are hazy amid ongoing economic uncertainty.

    By • May 19, 2025
  • City Express by Marriott Duluth in Georgia opened.
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    Courtesy of Marriott International
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    Q&A

    Why Marriott sees a ‘real opportunity’ with City Express midscale brand

    Global Development Officer, U.S. and Canada, Noah Silverman shares how Marriott is capitalizing on evolving franchisee demand with City Express, its first U.S. transient midscale offering.

    By • May 15, 2025