Brands

  • Guests check in with the front desk in a hotel lobby
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    Getty Images
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    Hotel industry forecast 2026: Technology, development, labor and more

    Hospitality experts share the top trends that will impact hotels this year, shedding light on a growing wealth bifurcation, AI advancements and brand proliferation. 

    By • Jan. 30, 2026
  • Leire Leoz is pictured
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    Courtesy of Accor
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    Accor taps chief franchise officer for premium, midscale and economy division

    Leire Leoz is tasked with “fostering robust growth” in the segments, per Group Deputy CEO Jean-Jacques Morin, following a sluggish Q3 for the division. 

    By • Jan. 30, 2026
  • A guest room features a tiger-striped pillow.
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    Courtesy of Steve Freihon
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    Hilton reportedly to launch new college town-focused lifestyle brand

    A complement to its acquired Graduate brand, Undergraduate by Hilton would target small college towns in secondary and tertiary markets, Skift reported.

    By • Jan. 29, 2026
  • An aerial image of the Escape Solar and Storage Project in Nevada
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    Courtesy of MGM Resorts International
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    Hotel Tech-in: The solar energy array powering MGM Resorts in Las Vegas

    The resort operator is using Estuary Power’s newly completed Escape Solar and Storage Project to power its electricity needs on the Strip and support its renewable energy goals.

    By • Jan. 29, 2026
  • People protest at New York City Hilton hotel
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    Michael M. Santiago via Getty Images
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    Protesters arrested at Hilton hotel in New York City

    According to multiple news reports, dozens of people occupied the lobby of a Hilton Garden Inn in Tribeca, accusing the hotel of housing U.S. Immigration and Customs Enforcement agents.

    By Lara Ewen • Jan. 29, 2026
  • A rendering of PUBLIC West Hollywood
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    Courtesy of PUBLIC
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    Ian Schrager taps Highgate to take PUBLIC hotel brand global

    According to The Wall Street Journal, the joint venture will scale the PUBLIC brand through acquisitions and conversions of current Highgate properties.

    By Lara Ewen • Jan. 28, 2026
  • A rendering of a Ruby-branded hotel in Chicago.
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    Courtesy of IHG Hotels & Resorts
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    IHG debuts first US Ruby Hotels property in Chicago

    The signing underscores the urban lifestyle brand’s strong growth potential, per IHG Americas CEO Jolyon Bulley.

    By • Jan. 27, 2026
  • An image of Six Senses Camp Korongo in Utah
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    Courtesy of IHG Hotels & Resorts
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    IHG brings Six Senses resort to Utah amid brand’s expansion

    Six Senses Camp Korongo comes as IHG aims to “set a new standard in ultra-luxury experiential travel.”

    By • Jan. 26, 2026
  • A rendering of The Knox Hotel
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    Courtesy of Auberge Collection
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    Top US hotel openings to watch in 2026

    From Dolly Parton’s first Nashville hotel to reimagined icons like Delano Miami Beach, here are the projects hoteliers should keep an eye on this year.

    By Michele Laufik • Updated Jan. 29, 2026
  • A image of Mews Founder Richard Valtr and CEO Matt Welle
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    Courtesy of Mews
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    Mews lands $300M investment to deepen focus on AI

    Valuing the hospitality technology provider at $2.5 billion, the Series D capital raise is the largest funding round ever in hospitality software, the Amsterdam-based company claims.

    By Lara Ewen • Jan. 23, 2026
  • The interior of a hotel room at The Heid Lofts in Philadelphia.
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    Courtesy of Reside
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    Wyndham-Reside partnership expands amid apart-hotel boom

    The duo opened The Heid Lofts in Philadelphia under the Reside, a Wyndham Residence brand, while competitors Hilton and Marriott also invest in the apartment-style accommodations space.

    By • Jan. 22, 2026
  • A image of Choice Hotels' new marketing campaign materials.
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    Courtesy of Choice Hotels International
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    Choice Hotels hones in on value in latest global marketing campaign

    Featuring entertainer Keegan-Michael Key, the ad spots highlight how Choice offers guests unique experiences and more value across its brand portfolio.

    By • Jan. 21, 2026
  • The interior of an apartment-style hotel room.
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    Courtesy of Hilton
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    Q&A

    How Hilton and Placemakr are redefining hotel accommodations

    Following Hilton’s debut of Apartment Collection, Placemakr CEO Jason Fudin shares how the hospitality providers aim to institutionalize apartment-style stays amid the segment’s rapid growth.

    By • Jan. 20, 2026
  • The interior of an apartment-style hotel room.
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    Courtesy of Hilton
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    Hilton debuts Apartment Collection, expanding in residential hospitality

    The brand will launch through a partnership with apartment-style accommodations provider Placemakr, adding as many as 3,000 units to Hilton’s system.

    By • Jan. 15, 2026
  • An image of a room at Mint House 70 Pine by Kasa in New York City
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    Courtesy of Kasa
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    Kasa enters into a strategic combination with Mint House

    The apart-hotel company will integrate Mint House’s portfolio of residential hospitality units through a deal that illustrates “the alternative accommodations sector is maturing,” Kasa’s CEO shares.

    By • Jan. 14, 2026
  • Construction site with cone yard sign, high-rise hotels, office building, skyscraper structure, working cranes, lower floor precast concrete wall in downtown Irving, Texas, commercial real estate
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    Getty Images
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    C-suite leaders forecast the top hotel development trends of 2026

    Chief development officers and segment leaders from six hotel companies, including Marriott, Hilton and Hyatt, share what will drive pipeline growth and strategy this year.

    By • Jan. 14, 2026
  • A headshot of technology executive Wei Manfredi.
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    Courtesy of IHG Hotels & Resorts
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    IHG taps McDonald’s VP to guide artificial intelligence strategy

    With deep technology expertise and franchise understanding, Wei Manfredi joins IHG as senior vice president of AI and architecture.

    By • Jan. 14, 2026
  • An aerial rendering of Park City, Utah.
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    Courtesy of Outbound Hotels
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    Outbound Hotels plots Park City mountain destination

    The Utah property comes as Outbound owner Waterton and asset management firm Barings expand their partnership focused on “experiential, design-forward hospitality rooted in nature and community.”

    By Lara Ewen • Jan. 14, 2026
  • The exterior of a Sonesta hotel
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    Courtesy of Sonesta International Hotels Corp.
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    Sonesta appoints co-CEOs to succeed John Murray

    Keith Pierce and Jeff Leer will take over at the helm of the hotel company to steward its next phase of growth.

    By • Jan. 13, 2026
  • A view of the Houston skyline shows a park and buildings
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    Getty Images
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    St. Regis Houston hotel sold, will convert under The Luxury Collection

    The buyer, Saddlebrook Equity and Management, will renovate and rename the property The Houston Grand Hotel — River Oaks while maintaining its global affiliation with Marriott.

    By Lara Ewen • Jan. 13, 2026
  • Marriott appointed Satya Anand, Neal Jones and Fede Greppi to new roles.
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    Courtesy of Marriott International
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    Marriott appoints new executives as leadership shuffle continues

    The company is filling roles set to be vacated by two long-time leaders bound for retirement in March.

    By • Jan. 12, 2026
  • A woman stretches while in an immersive simulation
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    Getty Images
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    Hospitality technology solutions to watch in 2026

    Hotels are incorporating innovations, like robot massages and recycled water, to enhance operational efficiency and deliver tailored guest experiences.

    By • Jan. 12, 2026
  • A rendering shows a hotel development in downtown Indianapolis.
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    Courtesy of Visit Indy
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    Ritz-Carlton becomes latest luxury hotel brand to come to Indianapolis

    The new Marriott-brand hotel, part of a larger mixed-use redevelopment, comes as the city invests $3 billion to elevate its downtown for business travelers.

    By • Jan. 9, 2026
  • A bar filled with people at Soho House Chicago
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    Jeff Schear via Getty Images
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    Soho House go-private deal in jeopardy after MCR funding failure

    The parties are pursuing other funding paths after MCR said it would not be able to meet its previously agreed upon closing commitment, per an SEC filing.

    By • Jan. 8, 2026
  • The exterior of a Loews Hotels property.
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    Retrieved from Loews Hotels on January 07, 2026
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    Loews Hotels appoints chief commercial officer

    Kristie Goshow will lead Loews’ commercial strategy after most recently holding the same title at Peregrine Hospitality.

    By • Jan. 7, 2026