RG Venture Studio Launches Capstone, Bringing Revenue Optimization to Hotel Event Space

RALEIGH, N.C. — September 24, 2026 — RG Venture Studio (RGVS), a hospitality technology and commercial analytics company, today announced the launch of Capstone, an event space optimization platform designed to help hotels, resorts, conference centers and event venues make faster, more informed decisions about group business, function-space utilization and event pricing.

Hotels have spent decades developing sophisticated revenue management strategies for guestrooms, using demand forecasts, pricing models, and inventory controls to optimize revenue. Hotel event space and function space have historically lacked the same level of forward-looking commercial intelligence.

Capstone was developed to help close that gap by bringing revenue optimization principles to hotel meeting and event space.

What Is Capstone?

Capstone is an event space optimization platform for hotels and venues. It helps commercial, revenue management and sales teams understand future group demand, function-space availability, guestroom capacity, displacement, opportunity cost and the total commercial value of an event opportunity.

Capstone is designed to help hotel teams answer three critical questions:

• Is this the right group business to pursue?
• What is the total value of the opportunity?
• What should we charge for the space and dates being requested?

By bringing these considerations together, Capstone helps sales teams evaluate opportunities more strategically while responding to customers quickly.

“Event space is highly perishable inventory, yet the hospitality industry has historically had limited tools to understand its future demand and true commercial value,” said Timothy Wiersma, Co-Founder, President and CEO of RG Venture Studio. “The question shouldn’t simply be, ‘Can we accommodate this event?’ It should be, ‘Is this the right business for this space, on these dates, at this price?’ Capstone helps teams answer that question with greater confidence — and do it quickly enough to compete for the business.”

Bringing Revenue Optimization to Hotel Meeting and Event Space

Traditional hotel revenue management has primarily focused on guestrooms. Capstone extends revenue optimization thinking into another important source of hotel revenue: meetings, events and function space.

The platform helps hotels and venues evaluate:

• Group demand by market segment
• Future function-space demand and availability
• Guestroom demand and capacity
• Event-space utilization
• Displacement and opportunity cost
• Multi-day event patterns
• The relationship between guestrooms and meeting space
• The broader commercial value of a group opportunity
• Pricing considerations for event and function space

The objective is to give hotel sales, revenue management and commercial teams a clearer view of the value of their event-space inventory before committing it to a particular piece of business.

Looking Beyond the Individual Event

Capstone is designed to evaluate more than the event currently being considered.

Accepting one group can affect what a hotel or venue is able to sell across surrounding dates, guestrooms and other function spaces. A booking that appears attractive in isolation may consume scarce space or create patterns that limit the property's ability to accept other potentially valuable business.

“Every group booking has a network effect,” said Dan Skodol, Co-Founder and Vice President of Data Science at RG Venture Studio. “Committing one set of dates, guestrooms or function spaces can change what the hotel can sell — and what that remaining capacity is worth — across surrounding dates, spaces and room nights. Capstone is designed to evaluate those downstream effects, along with expected demand and opportunity cost, quickly enough to give sales teams deeper insight without slowing their response to the customer.”

This combination of commercial intelligence and response speed is central to Capstone. Hotel sales teams frequently need to respond to group inquiries and RFPs quickly while simultaneously considering the broader revenue impact of accepting the business.

Capstone is designed to help them do both.

Helping Hotels Understand the Opportunity Cost of Event Space

Unlike guestrooms, hotel function spaces can be highly interconnected. A ballroom, breakout room or meeting space committed to one event may affect the property's ability to accommodate another group before, during or after those dates.

Capstone is designed to evaluate those relationships and help hotels understand the opportunity cost of committing event space.

This gives commercial teams a more complete view of an opportunity than simply evaluating whether a room or function space is available.

The result is a more strategic approach to hotel group pricing, event-space utilization and function-space revenue optimization.

Developed and Tested in Real Hotel and Event Environments

Capstone was not developed in isolation. Its methodology has been developed, tested and refined over several years through work with hotels and venues in real-world event environments.

Those engagements allowed the RG Venture Studio team to test the methodology against actual group opportunities, event-space constraints and commercial decisions before bringing Capstone to market as a web-based platform.

“We didn’t start with technology and go looking for a problem,” Wiersma said. “We started with real commercial problems and worked alongside hotels and venues to understand them. Capstone represents years of testing, learning and refinement.”

Built by Hospitality Commercial and Data Science Experts

RG Venture Studio was founded in 2025 by Timothy Wiersma and Dan Skodol as an evolution of commercial strategy, analytics and technology work originated within sister company Revenue Generation LLC.

RGVS combines hospitality commercial expertise with data science to develop technology designed around real-world hotel commercial challenges.

The company's focus includes event space optimization, hotel forecasting, business intelligence and commercial analytics.

Who Is Capstone Designed For?

Capstone is designed for hotels and venues with meeting and event space, including:

• Full-service hotels and resorts
• Convention and conference hotels
• Independent hotels
• Hotel management companies
• Event venues
• Conference centers
• Properties with complex group and function-space demand

The platform can support properties ranging from hotels with a smaller collection of meeting rooms to large hotels and venues with extensive function space and complex group demand.

“Hotels have become incredibly sophisticated about optimizing guestrooms,” Wiersma said. “We believe event space deserves the same level of commercial intelligence.”

Capstone is available beginning September 24, 2026.