02/02/2026 - HotelWorld AI, founded in December 2024 and part of Nvidia Inception Programme, today announced the launch of Leo, an AI marketing agent designed to help hotels become discoverable in an increasingly AI-driven world. Leo is the first agent released as part of HotelWorld AI, a world-first integrated multi-agent platform built for hospitality.

“We believe people are at the heart of the hotel experience,” said Filip Boyen, Co-Founder of HotelWorld AI. “Our mission is to help hotels be discovered, enhance guest experiences, streamline operations and allow hoteliers to focus on what truly matters.” Filip Boyen is an experienced hotel executive, having previously served as CEO of Forbes Travel Guide and COO of Belmond. 

“Our goal is simple: make advanced AI practical, accessible, and immediately valuable in hospitality.” said Geri Cupi, Co-Founder at HotelWorld AI. Geri Cupi is an award-winning repeat AI entrepreneur, a Forbes 30 Under 30 alumnus, and has raised more than $50 million across previous ventures.

Driving Direct Bookings Through AI Visibility
"Hotels are leaving money on the table as travelers shift towards AI-powered search," said Filip Boyen, "Leo helps hotels rank higher in AI recommendations, gain greater prominence in ChatGPT, Google AI (Gemini), Perplexity and similar platforms, and convert that visibility into more direct bookings and stronger guest relationships.”

"Leo delivers like-for-like hotel comparisons that show exactly where you stand, competitor analysis, how much of the traffic is going through OTAs, key sources AI uses and a daily actionable tip that non-technical staff can implement immediately to improve performance,"

Addressing a Fundamental Shift in Hotel Discovery
HotelWorld AI was created to address a fundamental change in how guests discover, choose, and engage with hotels. As AI agents and LLM search increasingly replace traditional search and OTA-led discovery, hotels face a growing risk of losing revenue.

Leo is designed specifically to solve this problem by facilitating direct bookings, reducing OTA commission dependency, and giving hotels control over their AI brand narrative.

AI Search Has Gone Mainstream, Hotels Are Flying Blind
ChatGPT has surpassed 800 million weekly active users, and 40% of travelers already use AI tools to plan trips, this is expected to rise to 65% in 2026, according to Bain. Despite this shift, most hotels have no visibility into how AI assistants such as ChatGPT or Google AI (Gemini) describe or recommend their hotels, and no idea how to control it.

“Search is no longer about keywords or listings; it’s about how AI understands and recommends hotels,” said Geri Cupi. “Leo gives hotels a practical way to stay visible and drive more direct-traffic as AI becomes the primary interface for travel discovery.”

The First Agent in an Integrated Multi-Agent Platform
Leo is the first agent launched within HotelWorld AI, the world’s first integrated AI
multi-agent platform built for hospitality. Each agent is designed to be modular and own a specific stage of the guest journey, while sharing a common data layer and operating through a unified platform. HotelWorld AI has built other AI agents that go beyond discovery to cover the full guest lifecycle, including operations and back-end hotel workflows that will be announced in the months to come.

One Platform, One Data Layer, One Unified View
HotelWorld AI agents connect seamlessly to a hotel’s existing technology stack and are managed through a unified AI platform, powered by a common data layer. This architecture ensures consistent, real-time intelligence across every interaction, team, and channel, without requiring hotels to replace their current systems.

Built for Speed, Scale, and Measurable Impact
London-based, HotelWorld AI is designed for rapid deployment and immediate value. With minimal setup, hotels can activate advanced AI capabilities that improve guest satisfaction, increase direct bookings, and reduce operational overhead.