Dive Brief:
- Wyndham Hotels & Resorts, alongside residential hospitality management company Reside, opened The Heid Lofts by Reside, a Wyndham Residence in Philadelphia, expanding on the pair’s 10-year development partnership that began in October 2024.
- The Heid Lofts by Reside offers 96 apartment-style units with full kitchens and in-suite laundry, catering to travelers seeking extended stay accommodations, according to a Wednesday release.
- The opening marks the latest addition to Wyndham’s residential hospitality portfolio. The company is one of a group of hotel competitors growing in the segment as consumer demand for home-style stays ramps up.
Dive Insight:
The Heid Lofts by Reside joins a portfolio of apartment-style co-branded properties available through the Wyndham-Reside partnership, including other recently opened hotels in Scottsdale, Arizona and Washington, D.C.
“We are thrilled to welcome the Heid Lofts to our rapidly expanding national platform and expect guests at the property to love the local flavor of this industrial urban getaway while fully immersing themselves in the historic aura of Philadelphia,” J.R. Dembiec, president of Reside, a Wyndham Residence, said in the release. Dembiec was appointed to his role in December 2024 and tasked with spearheading the brand’s growth.
Reside, a Wyndham Residence is primarily targeting expansion into U.S. gateway cities, with pending locations in Los Angeles, Chicago, Denver and Cleveland, according to the release.
The Wyndham-Reside partnership “accelerates market entry, strengthens operational performance, and directly answers a clear gap in the extended‑stay and STR markets for professionally managed, fully compliant accommodations,” Lee Curtis, CEO of Reside, said in the release.
Beyond Wyndham, hotel players expanding in the apartment-style accommodations segment including Hilton. Last week, the company unveiled the new brand Apartment Collection by Hilton, which will officially launch later this year through a partnership with apartment-style accommodations provider Placemakr.
Marriott International, meanwhile, is growing its Apartments by Marriott Bonvoy brand. The hotel company had also entered into a long-term licensing agreement with apartment hotel company Sonder in 2024, though that partnership fell through in November just before Sonder’s bankruptcy.
Also last week, residential hospitality providers Kasa and Mint House entered into a strategic combination.
