Marriott International announced that David Flueck, global officer for loyalty, cards and new businesses, will retire at the end of March.
Flueck has worked at Marriott for more than a decade, first joining in September 2016 through the company’s acquisition of Starwood Hotels & Resorts. Before his current role, Flueck held the title of senior vice president of global loyalty for Marriott Bonvoy, according to LinkedIn.
During his time at Marriott, Flueck helped transform the Marriott Bonvoy loyalty program into “one of the world’s most recognized and awarded travel loyalty programs,” Marriott detailed in a Wednesday release. Under his leadership, the program expanded its portfolio of partners and experiences and strengthened its value proposition for members, per the company.
Marriott has engaged in several notable loyalty tie-ups in recent years, including a strategic licensing agreement with MGM Resorts International and a collaboration with Starbucks Rewards. In 2024, the loyalty program also launched a sweepstakes to take members to Taylor Swift’s Eras Tour.
“David’s contributions to Marriott Bonvoy and our loyalty team have been significant and far‑reaching,” Peggy Roe, executive vice president and chief customer officer, said in the release. “His strategic vision, deep customer insight, and commitment to innovation have shaped a program that is beloved by millions of travelers around the world.”
Flueck’s retirement comes amid a larger executive shuffle at Marriott. CFO Leeny Oberg will similarly retire in March, as will Liam Brown, group president for the U.S. and Canada, and Brian King, president of enterprise transformation and CALA. Executives have been named to fill the roles to be left vacant by Oberg, Brown and King.
Marriott has initiated a process to select Flueck’s replacement, heading the company’s loyalty organization, according to the release. The company could not be reached Wednesday for additional comment on the hiring process.
At the start of 2025, Marriott made several key executive leadership changes following a companywide restructuring that resulted in more than 800 corporate layoffs.
