Loews Hotels & Co. appointed hospitality industry leader Kristie Goshow as chief commercial officer, the company announced Wednesday.
In her new role, Goshow will lead commercial strategy at Loews, overseeing multiple segments within the company, including sales, hotel marketing, revenue management, meetings and events, brand, communications and e-commerce and distribution. She will also be responsible for digital marketing and the customer engagement center.
Goshow is tasked with “driving top-line revenue performance, strengthening and expanding customer relationships, increasing direct bookings, and elevating brand awareness across Loews’ 27 properties,” the company said in a release. Loews’ portfolio includes 11 hotels at Universal Orlando Resort, with three that opened in 2025, per the company.
Loews CEO Alex Tisch said Goshow is “a dynamic and highly respected commercial leader with a proven track record of driving growth through innovation, strategic thinking, and customer-centric leadership.”
Goshow joins Loews after most recently serving as chief commercial officer for Peregrine Hospitality, a role she exited in October, according to her LinkedIn profile. Peregrine Hospitality tapped Accor executive Kristen Richter to fill that position in November. Also that month, Peregrine named a new chief financial officer. Those appointments followed the company’s rebrand from KSL Resorts earlier this year.
Prior to Peregrine, Goshow was chief marketing officer at Preferred Hotels & Resorts. She has also recently served as a trustee for the American Hotel & Lodging Association Foundation, a board director for the HSMAI Foundation & Americas Advisory Board and a board member for Alliance Strategies, per Loews.
