Hoteliers across the country are contending with historically low consumer sentiment, dampened RevPAR and higher development costs. 

But hotel investment “is very much a market-by-market trend,” Keith Kurland, senior managing director and co-head of New York capital markets at Walker & Dunlop, told Hotel Dive earlier this year. The localized nature of hotel investment means certain hotel markets are thriving, despite ongoing economic headwinds nationwide.  

In the Market Spotlight series, Hotel Dive zooms in on cities with thriving hotel scenes, gleaning insights from in-depth conversations with real estate and tourism professionals on the ground. Below is a roundup of our 2025 coverage thus far, with dispatches from markets we’ll be watching for the rest of the year.