Aimbridge Hospitality named Allison Handy chief commercial officer, the Plano, Texas-based hospitality management firm announced Thursday.
Handy was previously the company’s executive vice president for commercial, according to her LinkedIn. In her new role, Handy will continue to lead Aimbridge’s commercial functions, including sales, revenue management, marketing and e-commerce, all of which operate under a unified strategy to optimize profitability and performance, according to Aimbridge.
Aimbridge CEO Craig Smith said leaders like Handy will be instrumental as the company pursues “new opportunities in today’s evolving market.”
Handy joined Aimbridge in 2021, according to the announcement. Since joining, she has “shaped a cohesive, companywide commercial strategy,” Aimbridge said.
“Launching a fully integrated Commercial model last year has significantly enhanced how we deploy strategy across sales, marketing, and revenue,” Handy said in a statement, adding that the alignment “has driven stronger topline performance, greater profitability, and deeper value for our owners.”
Before joining Aimbridge, Handy held senior commercial roles at Prism Hotels & Resorts and Interstate Hotels & Resorts. She also serves on the Hospitality Sales and Marketing Association International’s Americas board.
Last year, Aimbridge appointed Smith CEO and restructured its U.S. operations by creating two focused operating divisions. Since then, the company has named a new CFO, chief global growth officer and board of managers.
